• “ALL our dreams can come true, we just have to have the courage to pursue them” - Walt Disney

  • “The best way to predict the future, is create it” - Oscar Wilde

  • “If you don’t have integrity, you have absolutely nothing” - Aristotle

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MyTrueNORTH are…

We Are My TrueNORTH – The UK’s leading ethical Coaching Company. Helping savvy Business Owners just like you, to significantly and sustainably transform them and their businesses and find their TrueNORTH.

Listed on the Smith and Williamson POWER 100 list of their top 100 Business Influencers, and 2 x winner of a Global Entrepreneur ‘Big Impact to Business’ Award.

Mentoring

Our 1:1 mentoring provides a personalised service, working specifically with YOU and YOUR business. Choose how you want us to work with you, telephone, skype or face to face. We work with you, to help build you and your business to the level you want to achieve. If you want to know more simply email coaching@mytruenorth.biz

Coaching

Collaboration is the quickest and easiest way to significantly grow you and your business. Our Group Sessions, with our team of highly skilled and experienced Business Success Strategy Coaches and like-minded business owners. Where you can share experiences, have open discussions and learn from each other’s successes and failures. Further details can be provided by emailing: enquiries@mytruenorth.biz

Mastermind

How SERIOUS are you about scaling your business?

Our Explorer groups meet every 8 weeks throughout the year for 24Hrs per session and geared towards business owners seeking to take their 6 figure business well into 7 figures.

Our Mountain Summit Seekers meet every 12 weeks throughout the year for 36Hrs per session and is for those already with 7 figures seeking to surpass the 8 figure milestone.

  • Our Methods
  • Pathfinder

    Every business owner can at times run into a hurdle, problem or uncertainty that prevents them from making progress in their business. Our Pathfinder programs enable business owners to both learn new skills and share any problems they may be facing in a safe and cohesive environment Find out more about Pathfinder

  • Explorer

    Running your own business can be a lonely existence with everyone looking to you, and perhaps your not knowing who to look to? Explorer is specifically for those with businesses ready to SCALE, and is designed to push boundaries to enable you to ADDAZERO Find out more about Explorer

  • 1:1 Coaching

    Just like within any sport, we know and accept those who do well, who excel, who truly achieve, are those who have a support team. Our Global Award winning coaching team provide the help,
    support, guidance, and accountability every business owner needs to significantly and sustainably grow personally and professionally. Find out more about 1:1 Coaching

  • Summit Seeker

    For just 16 seriously dedicated business owners the ultimate in both personal and professional development to significantly and sustainably grow their businesses. Time away from your business is crucial if you’re going to ensure it works effectively without you and continues to grow.
    Summit Seeker is about realising your dreams and determines what YOU want to achieve next,
    and how your business is aligned to enable you the freedom to do so. More about Summit Seeker

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Business Strategy/Structure

Have you stopped to consider?

11th August 2017
I’ve just finished reading ‘FUTURE PREDICTIONS FOR 2017-2045’ by Dr.Robert Goldman-World Medical Chairman WHY? Because any of these predictions could have a huge impact on you and your business! It is estimated that the doubling time of medical knowledge in 1950 was 50 years; in 1980, 7 years; and in 2010, 3.5 years. In 2020 it is projected to be 0.2 years—just 73 days. Computer power is doubling every 18 months, so massive increases in scope and scale. Once nanotechnology and nano circuitry, stem cells, and genetic engineering, come on board, the world as we know it will be unrecognisable. Get ready for the first complete synthetic human brain, moon mining, chips implanted in our brains, self-driving cars, trucks and planes, robotic moon bases and maybe even high-speed rail linking London to Beijing. The most popular movie super heroes demonstrate cellular regeneration like ‘Wolverine’ allowing mutations to enable rapid cellular repair & healing achieving Immortality, or Captain America in 1942 using Hormone Therapy/Steroid Augmentation to become an athletic Super Hero and with Cryonics/suspended animation freezing him into the 21st century. This Brave New World is coming into being faster than we imagined. To have the great jobs and careers of the future, you must embrace and see it before it arrives. RADICAL LIFE EXTENSION Billions of dollars have recently flowed into Anti-Ageing Medical research, from the likes of Silicon Valley & Biotech Startups chasing after the ‘Fountain of Youth’, such as Calico (Google), Johnson & Johnson, Human Longevity Inc, Elysium Health, Synthetic Genomics, GlaxoSmithKline / Sinclair, Startup Health, Mayo Clinic, Scripps Research, Roche , Novartis (Rapamycin), AstraZeneca, AbbVie, Pfizer, Sanofi, Medtronic/Covidien, IBM Watson Healthcare, Quest, Apple, Microsoft, Qualcomm, Facebook, Amazon, Novo Nordisk and other giants. They finally realised that Anti-Ageing & Regenerative Medicine is the next generation of healthcare -the age of PRACTICAL IMMORTALITY, where lifespans of 120 to 150 in superior health may become commonplace and may be seen as early as 2029. Others such as Oracle co-founder Larry Ellison, for example, has given more than $430 million toward anti-ageing research because he finds the quiet acquiescence of mortality “incomprehensible.” XPRIZE entrepreneur Peter H. Diamandis co-founded Human Longevity, which, in conjunction with StartUp Health, launched the Longevity Moonshot, whose mission is “to extend and enhance healthy life by 50+ years and change the face of ageing.” Google co-founder Larry Page launched a biotech company called Calico, which aims to extend the human life span by a century. Calling it “a longer-term bet,” Page said he was confident they “can make good progress within reasonable timescales with the right goals and the right people.” PayPal co-founder Peter Thiel created Breakout Labs to fund scientists and start-ups that include some working on achieving immortality, and he invested millions in funding research to treat ageing as an engineering problem to be solved at the cellular level by reprogramming cells to stop ageing. The anti-ageing literature is loaded with technologies to prolong lifespan by 20-40%, at least in lab animals. Interventions such as
Feedback

Why being turned down is great for business…

4th August 2017
Unless you have mastered the ability to sell air, you will NEVER sell ANYTHING to EVERYBODY! So stop trying! It doesn’t matter how popular you think your product/service is, or how much in demand you think you’re going to be, the simple answer is IT’S NOT FOR EVERYBODY. Your product or service will only ever appeal to a subsection of any population. For that reason, it’s a huge mistake to try and appeal to an entire population. To be successful, you should focus on the subsection and forget the rest SERIOUSLY. And dependant on what size of business you are at present shall determine how small a target market you’re trying to attract! In my experience, businesses still making sub 6 figure turnover are those who ought to concentrate on selling locally / regionally.  Really become known for who you are and what you do.  There is a whole pile of local money you could attract if you became Cheshire’s first X or London’s No:1 Y.  A local business nailing the local/regional industry or sector by servicing other local businesses. (That’s not to say, we don’t have to amend this model if your selling online) However the same principle remains, market to your people! Those seeking to grow from 6 to 7 figures can niche even more!  Become The UK’s top X, or the Industry leading provider of Y.  Really become known for 1 thing, 1 industry, 1 sector. Make all your marketing, PR, exposure based around 1 niche and take over that industry. It’s only once you’ve got to multiple 7 figures and seeking 8, that you then GO LARGE and use the same growth plan across multiple industries. Replicating your dominance in one within another. Those who are MAKING IT in the world of Business are those who originally niched down to a subsection of the population and offered a unique product/service or offered an existing product/service in a unique way to that subsection, grew their name, their brand their ownership of a subsection and then began to replicate it. YOU ARE NOT UNIQUE! Your parents might have told you so, and genetically that might be the case, however, THE ONLY thing that is unique about you is your DNA!  And that’s GREAT.  Because the only thing UNIQUE about your ideal target customers is their DNA also! So instead of being lulled into a false sense of security by thinking if you advertise to the masses, you will attract the masses, running off to create a TV advert and a national broadsheet newspaper advert with hope of Millions knocking your front door down tomorrow to buy the next BIG THING – STOP and answer this one simple question:  “If you could only sell to one of your current customers for the rest of your life, WHO would it be and WHY?” You see, they are not unique either! (OK Their DNA might be) but other than that, there are other people just like them out there!  And instead
Mindset & Motivation

Cut the Crap!

12th July 2017
Regardless of circles that you mix in, it’s not that often you get the chance to sit and chat over lunch with a self-made billionaire! Yet, on the 15th June 2017; I was invited to an intimate lunch in Manchester city centre, at which; amongst others was Mr. Ajax Ahmed the co-founder of Freeserve! 22 of us gathered to discuss how we might work collaboratively to support and recognise the growth of British Entrepreneurs. Both I and a number of other entrepreneurs there are currently listed on the Smith and Williamson Power 100 list, others from their association with the government think tank ‘Clear Business Thinking’ but collectively we were there to share and learn from each other. Unlike many of the other networking events, corporate lunches and conferences I’ve attended where it’s almost a sales fest of who’s got the loudest voice, the more gregarious shirt, and the flashiest business card, Ajax (who didn’t want to sit at head of the table, but be amongst the people) simply suggested we ‘cut the crap’ put away the ego’s and work together for the greater good of all! For almost 3 hours, we collaborated, we shared our thoughts and visions, our experience and connections, we worked cohesively without any consideration of cost or value or materialistic things, and the room was awash with opportunity, and it felt GOOD. Bad things happen! Sure, I know that. There is much uncertainty in the world. Right now, just here in the UK, we’ve got Brexit, a failed general election resulting in a hung parliament, terrorist attacks, and burning buildings; I know all of that, and I get it. But good things happen as well. And right there, in that room, just a couple of hundred metres from where the recent terrorist bomb attack took place less than a month prior; good things were happening. The future is bright, the future is now, the future is whatever you want it to be!
Mindset & Motivation

Waterboarding horses!

28th June 2017
 You’ve heard the expression more than a few times “You can lead a horse to water, you can’t make it drink!” But how often do we actually stop and think about the information we have available to us, and determine if it’s worthy of staying in our heads and implementing, or whether it’s just clogging up space, preventing us from getting to the good stuff! As a Business owner, you know stuff. You’re pretty damn good at it, and it generates a living for you and your family. But despite working harder and harder, despite early mornings and late nights, evenings and weekends you don’t seem to be making as much progress as ‘the other side’ who appear to be growing rapidly, opening new premises, taking on more staff and keep posting all over Facebook another set of holiday pictures! Frustrating isn’t it? Then there’s that nagging voice inside your head!  You know the one, the one which just as your about to do something new, or different or special says “You can’t do that!” just enough for you to either NOT do it, or do it with such doubt and fear, that you prove the voice right even thought it was actually the right thing for you to do!  You see, the voices inside your head are not entrepreneurs!  No, Far from it; the voices inside your head are institutionalised to work within the system for the system! “You can’t teach a dog new tricks!” There’s another one of those useless bits of information that we retain inside our minds, just waiting for the right opportunity to come along, only for the voice to spring out of nowhere and tell you, your too old, you won’t be able to do it, it’s for young people, people that understand technology or something else the voice enables you to feel inept at! So we don’t differ from the norm, we stick to the plan in the hope the plan might eventually reward us for all our continuous hard work, by somehow miraculously turning your dreams into a reality (Enter the fairy godmother!) If you always do, what you’ve always done, You’ll always have, what you have already! Heard that one before as well?  Then why is it, so many business owners continually refer to default when whatever they tried which was new or different didn’t present them with a golden rainbow the moment they tried it. “I’ve tried that and is doesn’t work” If I had £1, no; if I had 10pence for every time I’ve heard that old chestnut I’d still be a wealthy man than I am as a Smith & Williamson Power 100 listed Business Influencer and founder of the UK’s leading Ethical Coaching Company – My TrueNORTH! You see, despite how hard I work, how many opportunities I present to a client, no matter how hard I push them to try something new, something different, something which JUST MIGHT get them to achieve more than they have ever otherwise
Marketing Management

One size fits NOBODY

19th June 2017
Despite having a great CRM, with everyone details it’s never quite as simple as dropping an email or picking up the phone. Since a number of our clients recently moved up into our Explorer Mastermind group, it has left a ‘void’ in our JSO Mini-Mastermind group which has yet to be filled. I recall getting people to join this group was relatively easy, we spent an email inviting them to join us, we included details about all the added benefits attendee’s would leave with and gave them a clear method of reserving their seat. However, one year on, and people have become more particular as to HOW they wish to be communicated with.  I’ve seen a number of business owners SWITCH OFF their Facebook account advising ‘It’s become too much of a distraction‘ And likewise, I receive more, auto-responders from email these days than ever before as people more away from being bombarded with STUFF! In order to get our message to as large an audience as we wanted and to get a good open, click through rate, we’ve had to incorporate Twitter, Instagram, Facebook, Facebook Messenger, Skype, Skype Messenger, Linkedin, alongside email, letters and the telephone! My point here is just because email is EASY doesn’t make it RIGHT! When we talk about touch points, we actually have to have touched them, not their overflowing inbox, and more importantly not only do we need to have touched them, but touched them in the right way as to make a meaningful and lasting impression, which over time helps build and maintain that KNOW, LIKE, TRUST relationship we require in order to continue being one of the IN crowd, and not just another pesky salesman! So what are YOU doing to maintain the RIGHT relationship with your prospects AND customers, how do you measure the response of those touch points to determine IF and WHEN they are ready to progress the relationship, and what do you have in reserve for those times when you need something special to bring things back onto course, when that little thing called LIFE gets in the way!
Mindset & Motivation

Mind Gremlins

2nd May 2017
Whilst attending a Business event earlier today, the icebreaker challenge was posed: “If you had an infinite amount of time and money where would you go on holiday and why?” Whilst everyone had an interesting idea of where they would like to go and offered a good reason for their destination from ‘seeing long lost friends and family’ to ‘somewhere I’ve always wanted to go’ it did make me wonder….. You see the question was “If you had an infinite amount of time and money……. Yet when I heard the responses in the room, alarm bells began to ring in my head! You see, what people invariably do, when invited to step outside their comfort zone, is actually the polar opposite! and return to our safety blanket of what we are currently accustomed to and opted for 2 weeks with the kids here or a month here! However, nobody at that event raised their thinking to the highest possibilities based on an INFINITE amount of TIME and MONEY!  Why would we take 2 weeks, if time was no object?  Why would we consider 1 destination when money is NO OBJECT? I’ve just got back to the office and typed ‘Most expensive holiday in the world’ and learned of a 20-day excursion that costs a cool £11M!!! (Full story found here) And THIS is why we should all STOP and consider: Are we thinking the right thoughts, taking the right actions, being the right person in order to truly grow ourselves and our businesses! I’m in the final stages of writing my 3rd book ‘The Entrepreneurs Guide to Sustainable Growth’ which is due to be published (probably by 10-10-10 publications of NYC) in July 2017.  However, in the front cover of my most recent book ‘The Road to Utopia (and how to take a shortcut)’ I always write the same quote: “Our future shall ultimately be determined by the quality of questions we learn to ask of ourselves!” Which ultimately translates to: If we want a better future, we have to first learn how to ask better questions. I thought this icebreaker question was a great question, but the answers given may fall short of where we want our lives to be, and that’s the first fundamental mistake in business – Most business owners don’t think big enough to enable their businesses to grow sufficiently to give them what they originally wanted from the business. It’s all about having a plan.   So, here’s mine: In July 2020, I shall move to the companies new accommodation in the South of France, an 18-bed chateau with grounds and outbuildings in order to continue providing our #ADDAZERO Business Mastermind groups to business owners who are ready and willing to significantly and sustainably grow them and their businesses. Whilst many are interested by numbers, and the thought of hitting a 7 figure milestone is a dream of theirs, the simple fact is, it’s just another number added to the 6 figure business you previously had!  Therefore my business mission doesn’t look at turnover or profit!  We are
Mindset & Motivation

Does Age Matter?

16th March 2017
I must admit, I NEVER thought I’d ever become old enough to start talking about age! Especially not WRITING about it in a blog post! However, I’m becoming more and more intrigued in business particularly as to whether age matters? On Tuesday this week, I was invited to the offices of Smith and Williamson (a large and very well known Accountancy firm and investors firm in London City Centre) Every year they produce their POWER 100 list of their top 100 Business influencers, and this year I’m exceptionally proud to have been included on their list. The room was full (Approx 150 including a number of last years Alumni) of highly successful and very bright entrepreneurs from a vast array of backgrounds and experiences, all of whom have a significant influence in business. During the evening, there was a panel discussion of 5 of the most prominent (and most successful) of those listed on Entrepreneurship and the future of it! The MC for the evening was exceptionally good at asking some great questions, helping us ‘climb inside the minds’ of these 5 successful people to learn more about their thinking and reasoning behind the decisions they have made, the direction they have gone in and the successes (and failures) this has created. What I quickly learnt, and was most intrigued by was the stark difference between YOUNG entrepreneur Versus OLDER Entrepreneur and their views on WHY they do it, the importance (or not) of money and their ‘drivers’ to achieve! Simon is a Mid 60’s Entrepreneur who first made it in business in the mid to late 90’s. He remains a very proactive entrepreneur currently heavily involved in real-estate and investment bonds. It’s all about the money! And anyone who tells you it isn’t is either a lier or unlikely to remain in business. It doesn’t matter whether its £1 or £1M but it’s ALWAYS about the money! Beside Simon, sat Steven a 24 year old Entrepreneur who already employs over 100 people and is a household name in many a Millennial’s online world. I disagree. It’s never been about the money for me, I hope it never becomes that either. Steven went on to discuss that he’s “Not sure” how much he earns, or how many hours he “works” and that for the first 2-3 years of his entrepreneurial journey, he worked 40-50 hours a week on his ‘business’ whilst “getting by” on the pocket money he earned delivering Pizza! I learnt that Steven had worked for 40-50 hours a week with a small group of close friends ‘building a social media platform’. And that for the first couple of years there was “Hardly any money” available and had to be shared amongst the team, so he got by, delivering Pizza on a Friday, Saturday and Sunday evening! Simon was flabbergasted!  “Why did you keep going back then?” he quizzed “Because all my friends were there, and whenever they were working on this, I owed it to them to be
Uncategorised

Priorities are prevalent ALWAYS

13th March 2017
In my (humble) opinion entrepreneurs fall into one of two camps! Those who want financial freedom Those who want time freedom Don’t get me wrong it is possible to have both, but the priority is often what drives us to make it happen!  Those who want Financial freedom are willing to sacrifice time in order to achieve money in abundance.  Those who prefer time freedom will wait longer for the cash in order to preserve their work life balance. It is this difference in desire, or of priority which determines the manner in which they conduct their business and the manner in which they wish to work with people like you and more. What the majority of business owners fail to grasp, especially those who have been doing the doing for some time now, is that we have entered a new age of entrepreneurialism and making LOTS of money doesn’t have to either one take a life time or two take a lot of blood, sweat and tears either! There is still a lot to be said for traditional business, for getting up early, going home late, treading the tread mill day after day, week after week, month after month, year after year.  It was THE way people made money.  But for some considerable time now the super rich have got there by leveraging time and money, by agreeing to things, OTHER people had to work hard to produce, whilst the ‘fat cats’ made their money on the shake of a hand and the deal being signed rather than on the completed product or service. However, there is also new age money, and that means its never been easier to make alot of money quickly.  I regularly see and work with clients with micro small teams yet making 6 figures every month in online sales. The generation of wealth at will and their work, their contribution is more based on advertising spend and profit margins than it is on getting up early and putting the sweat in to make a living. However, in BOTH of these scenarios one thing remains crystal clear; it is only once the customer journey has been mapped, tested, walked up and down a thousand times, broken, put back together and tested again that the magic happens.  It’s NEVER about you earning the cash, it’s ALWAYS got to be measured against customer experience, or these days referred to as VXO – Visitor eXperience Optimisation. It’s about ensuring EVERY visit, window shopper, tyre kicker and passer by things so fondly of you, they are willing to make that recommendation, the like, favourite, share with their network that makes things go viral and bank accounts fill! My point here, is just because YOU priorities things in a certain way, doesn’t mean your projection of priority meets that of the other person. It is only when we understand THEIR level of expectation that we can exceed it with our own ability to perform! Happy birthday Son, hope you enjoy
Money & Margins

Money saving tips that simple DON’T WORK!

6th March 2017
I choose to drive a brand new executive saloon for which I pay handsomely for! However the experience I get from both the car and the customer services are second to none. On Thursday night last week I was traveling home on the motorway when I got a flat tyre. I wasn’t aware of this (it didn’t change in drivability or noise or performance or anything) I simply got a light on the dash to advise I was now operating on a run flat tyre! As soon as the vehicle was stationary the ‘onboard assistance’ flashed to show a message from the manufacturer’s ‘onboard assistant’ had been made aware of my flat tyre and wish to know if I required assistance? As this car doesn’t come with a spare tyre! (Just a can of spray) I accepted and was immediately connected with their ‘Roadside assistance’ team who advised me they could see exactly where I was and would direct the AA to me within the hour!!! Exactly on the hour, I received a call from the AA advising owing to high work volume they had ‘outsourced’ the job to a local recovery firm who would be with me ‘within the hour’ An hour later (now 2am) and said local firm arrived, confirmed the tyre was flat, made a phone call and drove off! My call back to the AA advised they had quoted ‘too much’ for the repair and that THEY would would attend to provide the recovery! 45mins later and a recovery truck (exactly the same as the local truck but provided by AA rather than A Another) collected my vehicle and returned me and it to my home address. The following morning, I call to enquire “What next?” as I still have a flat tyre, and still do not have spare…….to go through exactly the same rigmarole again! Manufacturer roadside assist to AA AA to sub contractor Subcontractor unable to attend within workable time frame Subcontractor back to AA Eventually I gave up and spoke to the local tyre garage who came out, removed wheel from car, took it away, repaired it and returned it within the hour!  and all for £21 LESS than my manufacturer’s maintenance package would have billed me and without the hassle of waiting for recovery trucks, being shipped back out to the nearest dealer to wait only to then have to drive back home again!!!! My point here, is just because WE might think were being clever by outsourcing additional services to concentrate on our core business, it doesn’t mean you can forget about it!  You MUST ensure quality assurance to ensure your client continues to KNOW, LIKE and TRUST you and YOUR brand. It is critical to measure the experience throughout the customer journey, NOT just the bit YOU provide directly!
Coaching & Mentoring

Why would I hire a coach?

22nd February 2017
Have you ever considered hiring a coach? In a recent My TrueNORTH Small Business Survey, we asked 500 business owners about how they perceive the value of a business coach. The first thing to note is that the majority of business owners surveyed had hired a business coach: A full 80% of respondents reported having used a coach at some point in their career, and 41% had used one just in the past six months. This tells me that owners are actively seeking help when it comes to the sorts of services coaches offer: clarifying their visions developing strategic plans and providing accountability when it comes to achieving goals. But, are the benefits really there? One telling statistic is that business owners who had hired a coach were more likely to think coaches have a beneficial impact than those who had not — by a margin of over 50 points! There seems to be a gap between what business owners expect of coaches, and what coaches actually deliver. Benefit 1: Accountability Accountability was the primary benefit survey respondents listed of hiring a business coach. If you’re an entrepreneur, by nature you probably enjoy heading out on your own. You’re used to keeping your own counsel and trusting your own judgment — in fact, that’s probably what led you to becoming your own boss in the first place. There is a downside to the can-do attitude of an entrepreneur however. With no one to look over your shoulder and hold you accountable, it can be easy to get distracted by the wrong priorities, or lose focus when it comes to following through on the tasks that matter most to your business.That’s where having a coach can help. Benefit 2: Revenue growth The second most popular benefit of hiring a business coach was to increase profitability. While the actual ROI may be difficult to quantify, coaches can offer you marketing insights, spark new ideas for products or services, or inspire you to create strategic partnerships with other people. Their outside perspective of your business — combined with their own personal expertise — is an invaluable combination. Benefit 3: A sounding board Having someone with whom they can discuss business concerns was the third most popular reason for hiring a business coach. That’s because a coach plays an important role as a trusted advisor who stands apart from your organization. When you’re running into a problem, having a trusted advisor is critical. A business coach can help you piece together solution without judgment — and without the risk of leaking sensitive information. These are just three tangible benefits to your business, no matter how the markets are going at the moment. Survey respondents were nearly split down the middle when it came to when they were more likely to retain a coach: 54% when the market is weak, versus 46% when the market is strong. and if your STILL uncertain, just take a moment to listen to the richest man in the world
Vision, Value, Culture, Purpose

I just cut my nose off?

15th February 2017
Don’t cut your nose off to spite your face! It’s one of those expressions you hear from time to time and often heed as a result. But is there ever a cause for you to do it anyway? Some many think I’m CRAZY, as I’ve recently had a conversation and sacked one of our largest clients! They have been clients for a while, have continuously progressed through the variety of services we offer, and at the time we parted company were a significant 4figure per month client, who appeared to love who we are and what we do for them and their business! But there was a problem!….. You see, whilst they really enjoyed what we were able to do for them, they had little understanding or intent to learn anything about what their ‘demands’ did for us and our growth.  And whilst they may have PAID a significant amount of money, they actually COST us a considerable amount also in terms of time, and effort, and adhering to their specific and bespoke requirements which in turn took us further and further away from us concentrating also on the longer term growth of us and our business. It wasn’t a “Win/Win” relationship.  They were winning, at the expense of our progression and that simply doesn’t work! On our Youtube page, I’ve previously recorded this video entitled “Know your customer, Grade your list!” and in it I share why this client had gone from a prospective A GRADE Client to becoming a D GRADE client!, you see you should all, periodically GRADE YOUR LIST! Let me explain: An A GRADE client is NOT the client who spends the most! An A GRADE client is those who are the most profitable to the business! They get you, and what you do, they buy into your vision, your values, your culture. They buy what you sell, when you sell, how you sell, they KNOW, LIKE and TRUST you and are happy to continually refer you to friends, family and colleagues alike; they are DIE HARD Fans! A B GRADE client, may SPEND more than an A GRADE client! But they also expect a lot more because of it. They may invest heavily with you, but they also command alot of TLC, and that bespoke element of time, and personalisation automatically means to attract more B GRADE clients you would ultimately need more staff and resource to service their individual requirements, and ultimately determines they do not present the same ‘ease of scale’ within the business as the A GRADE clients! A C GRADE client, may not spend as much or often as a B GRADE, but is often a long term, loyal customer, has been with you for ages, and has no intent to change!  Although they may not spend on each transaction, their ‘Life time value’ makes them just as worthy of your time and attention as those who ‘spend big’ whenever they are in town!  On a day to day, these may
Coaching & Mentoring

Power 100

9th February 2017
OMG we’ve only gone and done it!….. Smith & Williamson is one of the UK’s leading financial  groups.  Their Power 100 is created in conjunction with Fresh Business Thinking and the Great British Entrepreneur Awards to providing information and advice and help business owners and entrepreneurs run their businesses more effectively and efficiently. Guy Rigby, Head of Entrepreneurial Services at Smith & Williamson, said: “Our Power 100 celebrates those who use their experience or expertise to provide vital support to help inspire, mentor, connect and professionalise the UK’s up-and-coming businesses. Without these types of individuals, many brands that are household names today would simply not exist – they are critical to the wellbeing of the entrepreneurial ecosystem.” From start-ups to scale-ups, the Smith & Williamson Power 100 celebrates those who help shape policy, champion, mentor, support and promote entrepreneurs and entrepreneurship across the country. While 2016 saw names like Sir Richard Branson, Baroness Karen Brady CBE and Baroness Martha Lane-Fox recognised for their contribution to championing the entrepreneurial cause, 2017 sees the introduction of an entirely new cohort, who have been nominated by their peers. I’m both exceptionally proud and most humbled to have been recognised in the Smith and Williamson Power 100 2017 for the work we do here at My TrueNORTH.  It’s a great privilege to be a coach, to build sufficient rapport with someone in order to become their confidant, their go-to person both in terms of when things are a struggle and when things are going well. Whether it’s a pat on the back for a job well done, or a kick up the bum as a reminder for a job still to do! We’re dedicated to the significant and sustainable growth of business owners and their businesses. Further details can be found here: http://smithandwilliamson.com/business/insights/2017-power-100 http://www.freshbusinessthinking.com/smith-williamson-power-100-2017/
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