We are MyTrueNORTH
The Ethical Coaching Company – Helping Business Owners find their TrueNORTH
Everything of any importance starts with a short story!
Suppose your goal in life was to trek to the North Pole. You can’t catch an aeroplane! So instead, you pull out a compass, watch the needle swing northward and plot a path…right? Wrong.
To get to the North Pole, or true north, just following your compass needle won’t work!
If you want to get from a point at the bottom of a map to one at the top, you need to head true north. It’s a geographical direction represented on maps and globes by lines of longitude.
Each line of longitude begins and ends at the Earth’s poles and represents direct north and south.
Compasses direct you to Magnetic North. It’s a point in the arctic regions of Canada continually shifting location based on the activity of the Earth’s magnetic fields.
But the Earth’s magnet isn’t perfectly aligned with the geographical poles.
For that reason, there is a difference between true north on a map and the north indicated by your compass. Magnetic declination measures the angle between true north and magnetic north when plotted on a map. It varies from place to place, depending on the intensity of the Earth’s magnetic fields. For instance, if you hold out a compass in New Zealand, magnetic north will be about 20 degrees east of true north. Whereas in Los Angeles it’s 12 degrees. Geographical lines do exist where true north and magnetic north align. They’re infrequent, forever changing and unreliable when following a path to a set destination.
Why does this matter?
In business, we all set out from our own ‘Base Camp’ seeking to find our ‘Success Summit’. In business terms, we set up in business with a purpose, a goal, an intention to reach a certain level of success. And works towards it.
Yet along the way, so many business owners find themselves blown off course, and whether they are aware of it or not, so few ever actually reach the ‘Success Summit’ they set out for as a result.
TrueNorth is ‘Base Camp’ for Business Owners who want to keep one step ahead. Working constantly and consistently together to ensure you have absolute clarity on their goals, and keeping you on track towards achieving them.
With the right team, navigational tools and encouragement, My TrueNORTH ensure you remain on course towards your TrueNorth. Not letting you be swayed by others goals, ambitions or opinion towards (or as we refer to simply as) “Magnetic North.”