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I'd been encouraged to write a book for years, but it wasn't until I almost went blind in 2015 that I finally got round to writing! Click here to see the books I've written and had published since then!...

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I'm keen to speak with Business Owners dedicated to the Significant and Sustainable growth of both them and their businesses. Click on the link to reserve an initial complimentary coaching call.

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Jay Allen

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I work with Business Owners in a variety of means whichever works best for them, their circumstances and their desired outcomes.

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About MyTrueNORTH

The Ethical Coaching Company

NOBODY WANTS A COACH! – What they do want is results!!!

As Director of the UK’s leading Ethical Coaching Company and Founder of the #ADDAZERO™ Business Challenge, MyTrueNORTH work with savvy business owners like you to Significantly and Sustainably grow both you and your business.

We help you to find clarity in exactly what success looks like for you, and help to plot a course with the guidance, support, encouragement, and accountability to ensure you reach your success summit™!

Katie Lake - 1:1 Coaching Client
25Years Experience
3457People Supported
3Published Books
158Online Articles

Why Business Coaching?


You don’t know what you don’t know!


Benefit from multidisciplinary business experience


Be kept accountable and challenged so you can grow


Breathe, relax, and become content with your world.

Next Scheduled Call

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7 Steps to SCALE your Business
9:00 am - 12:30 pm
Langtree St James Business Centre, Wilderspool Causeway, Warrington, Cheshire WA4 6PS
Description Have you ever wondered how some businesses just seem to grow and grow and grow, whilst others, despite all the time, effort and attempts to, just seem to fall flat? Do you want...
JSO Mini-Mastermind Virtual Mini-Mastermind
7:00 pm - 8:00 pm

Success Stories

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