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Copy of my Books

I'd been encouraged to write a book for years, but it wasn't until I almost went blind in 2015 that I finally got round to writing! Click here to see the books I've written and had published since then!...

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My Schedule

I'm keen to speak with Business Owners dedicated to the Significant and Sustainable growth of both them and their businesses. Click on the link to reserve an initial complimentary coaching call.

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Jay Allen

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Our Coaching Options

I work with Business Owners in a variety of means whichever works best for them, their circumstances and their desired outcomes.

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About MyTrueNORTH

The Ethical Coaching Company

NOBODY WANTS A COACH! – What they do want is results!!!

As Director of the UK’s leading Ethical Coaching Company and Founder of the #ADDAZERO™ Business Challenge, MyTrueNORTH work with savvy business owners like you to Significantly and Sustainably grow both you and your business.

We help you to find clarity in exactly what success looks like for you, and help to plot a course with the guidance, support, encouragement, and accountability to ensure you reach your success summit™!

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Katie Lake - 1:1 Coaching Client
25Years Experience
3457People Supported
3Published Books
158Online Articles

Why Business Coaching?

LEARN

You don’t know what you don’t know!

EXPERIENCE

Benefit from multidisciplinary business experience

ACCOUNTABILITY

Be kept accountable and challenged so you can grow

BALANCE

Breathe, relax, and become content with your world.

Next Scheduled Call

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22
Nov
7 Steps to SCALE your Business
9:00 am - 12:30 pm
Langtree St James Business Centre, Wilderspool Causeway, Warrington, Cheshire WA4 6PS
Description Have you ever wondered how some businesses just seem to grow and grow and grow, whilst others, despite all the time, effort and attempts to, just seem to fall flat? Do you want...
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06
Mar
JSO Mini-Mastermind Virtual Mini-Mastermind
7:00 pm - 8:00 pm
https://webinar.getresponse.com/hWbo6/jsovfeb18?uid=0df2d637ac0f92b6da6bc0b73a0f3319
View Detail
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Success Stories

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I couldn’t have done it without you
“Since working 1:1 with Jay I’ve built both my confidence and business significantly. Jay has helped me to...
Christopher David Mitchell
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Liam.F
I wasn’t that happy in the role I was in, often working long hours away from hole and felt...
Liam.F
Phil Wareing
Jay has been essential…
Jay has been essential in the growth and focus of our business development. We run a 23 bedroom Hotel...
Phil
Managing Director
Mr Charles Gregory
Jay will challenge your perspective…
Aside from being one of the most generous and giving people I know, Jays extensive knowledge about business, and...
Charles
Entrepreneur
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He gets straight to the heart of the problem
I’ve worked with Jay for more than two years in a mastermind group. He gets straight to the heart...
Anthony Day
Sustainability Consultant
Liz Ward
Jay is real Mr. Motivator
Jay is real Mr. Motivator – he really knows how to spur people on and get the best from them....
Liz Ward
Principal

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