Business Coach | Business Mentor | Ethical Business Coaching

Main Content

Business Coach Jay Allen – Founder of the #ADDAZERO Business Challenge

My TrueNORTH are the UK’s leading Ethical Business Coaching Company, working with Entrepreneurs and Business Owners to Significantly and Sustainably grow themselves and their businesses by showing them their true north.

Want to learn more about finding your TrueNORTH?

Learn more about Ethical Coaching

3 ways to work with My TrueNORTH:

Pathfinder™ Business Masterclass

A unique blend of Masterclass and Mastermind for those looking to grow from 5 to 6 figures…

Learn about Pathfinder™

Explorer™ CEO Coaching

For established business owners looking to SCALE from high 6 figures through 7 figures and beyond…

Learn about Explorer™

1:1 Business Mentoring

Specifically for those seeking my undivided attention to support YOU and YOUR business

Learn about 1:1 Mentoring…

Why My TrueNORTH

We’re on a MISSION to help 10,000 Business owners to significantly and sustainably grow both them and their businesses, with the ultimate aim to ADDAZERO.

Suppose your goal in life was to trek to the North Pole. You can’t catch an aeroplane! So instead, you pull out a compass, watch the needle swing northward and plot a path…right? Wrong.

Learn more about My TrueNORTHUK

Why collaboration is good for business

6th September 2019 By Jay Allen Leave a Comment

I'm often asked: Why is collaboration is good for business? and so thought it sensible to share my thoughts: As a Entrepreneur / Business Owner your dedicated to the significant and sustainable development of both you and your team, right? You are prepared to get up early and …

Read the rest... about Why collaboration is good for business

How to make busy people say YES

2nd September 2019 By Jay Allen Leave a Comment

How frustrating is it, when you know you have the solution to somebody else's problem, but they are 'too busy' to listen to your offer it to them? If I had a pound for every-time I've heard the expression "I'm too busy..." or "If only I had the time..." I'd be sat on my …

Read the rest... about How to make busy people say YES

Why saying NO, is good for business

21st August 2019 By Jay Allen Leave a Comment

In this article, I’m going to share; why saying NO is good for business and help you understand your ideal client how most people at networking events get it all wrong the answer to ‘finding your niche’ It doesn’t matter whether your out networking, or digitally …

Read the rest... about Why saying NO, is good for business