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Business Coach Jay Allen – Founder of the #ADDAZERO Business Challenge

My TrueNORTH are the UK’s leading Ethical Business Coaching Company, working with Entrepreneurs and Business Owners to Significantly and Sustainably grow themselves and their businesses by showing them their true north.

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3 ways to work with My TrueNORTH:

Pathfinder™ Business Masterclass

A unique blend of Masterclass and Mastermind for those looking to grow from 5 to 6 figures…

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Explorer™ CEO Coaching

For established business owners looking to SCALE from high 6 figures through 7 figures and beyond…

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1:1 Business Mentoring

Specifically for those seeking my undivided attention to support YOU and YOUR business

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Why My TrueNORTH

We’re on a MISSION to help 10,000 Business owners to significantly and sustainably grow both them and their businesses, with the ultimate aim to ADDAZERO.

Suppose your goal in life was to trek to the North Pole. You can’t catch an aeroplane! So instead, you pull out a compass, watch the needle swing northward and plot a path…right? Wrong.

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A little knowledge is dangerous

11th October 2019 By Jay Allen Leave a Comment

It is stated that this proverb has been coined by Alexander Pope. He wrote in his essay An Essay on Criticism in 1709 that “A little learning is a dangerous thing.” Since then, it has become a routine to use the proverb in almost in the same words as it has appeared in its first …

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Why collaboration is good for business

6th September 2019 By Jay Allen Leave a Comment

I'm often asked: Why is collaboration is good for business? and so thought it sensible to share my thoughts: As a Entrepreneur / Business Owner your dedicated to the significant and sustainable development of both you and your team, right? You are prepared to get up early and …

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How to make busy people say YES

2nd September 2019 By Jay Allen Leave a Comment

How frustrating is it, when you know you have the solution to somebody else's problem, but they are 'too busy' to listen to your offer it to them? If I had a pound for every-time I've heard the expression "I'm too busy..." or "If only I had the time..." I'd be sat on my …

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