Hi, I’m Jay, The Founder of MyTrueNorth…

My TrueNORTH is an ETHICAL COACHING COMPANY. Taking great pride in getting to know each and every one of our many clients. Ensuring we understand implicitly the business owner's goals. As their coach, it helps us work with them to achieve THEIR Success Summit.

For as long as I can remember, I've been dedicated to the service and support of others. From my choice to initially study Social Sciences and Education, to my time as an Advanced Trauma Medic in the British Army, through to my role both as an international motivational speaker and business coach; I've always had a desire to help and support others.

I've never stopped learning and always been keen to share that learning with others. It is only through experience and the sharing of experiences that we learn, and I've devoted my life to the significant and sustainable growth of both people and their businesses.

Collaboration is exceptionally important to me. The sharing of knowledge is far more powerful than that of knowing, and it is this inner drive and desire to see others do well, that keeps me striving to do more, accomplish more, help more.


A little about my background experience…

  •   - Left Education with a High National Diploma
  •   - Over 12 years Military Service
  •   - Worked at Boardroom Level for 2 National Supermarket chains
  •   - Either Bought, Acquired or Set up from Scratch 4 of my own businesses
  •   - Co-Founded 2 other Businesses
  •   - Currently, sit on the Non-Exec Board for an 8 Figure Management Company
  •   - Currently Trustee for a Registered Charity
  •   - 2 x Global Entrepreneur 'Big Impact to Business' Award Winner
  •   - Listed on the Smith & Williamson 'Clear Business Thinking' Power 100









BSc Neuro Linguistic Programming

July 2007

Certificate of Education (Adult)

December 2002

BSc Emergency Medical Science

May 2000