Hi, I’m Jay, The Founder of MyTrueNorth…

My TrueNORTH is an ETHICAL COACHING COMPANY. Taking great pride in getting to know each and every one of our many clients. Ensuring we understand implicitly the business owner's goals. As their coach, it helps us work with them to achieve THEIR Success Summit.

For as long as I can remember, I've been dedicated to the service and support of others. From my choice to initially study Social Sciences and Education, to my time as an Advanced Trauma Medic in the British Army, through to my role both as an international motivational speaker and business coach; I've always had a desire to help and support others.

I've never stopped learning and always been keen to share that learning with others. It is only through experience and the sharing of experiences that we learn, and I've devoted my life to the significant and sustainable growth of both people and their businesses.

Collaboration is exceptionally important to me. The sharing of knowledge is far more powerful than that of knowing, and it is this inner drive and desire to see others do well, that keeps me striving to do more, accomplish more, help more.

MY EXPERIENCES

A little about my background experience…

  •   - Left Education with a High National Diploma
  •   - Over 12 years Military Service
  •   - Worked at Boardroom Level for 2 National Supermarket chains
  •   - Either Bought, Acquired or Set up from Scratch 4 of my own businesses
  •   - Co-Founded 2 other Businesses
  •   - Currently, sit on the Non-Exec Board for an 8 Figure Management Company
  •   - Currently Trustee for a Registered Charity
  •   - 2 x Global Entrepreneur 'Big Impact to Business' Award Winner
  •   - Listed on the Smith & Williamson 'Clear Business Thinking' Power 100

COMMUNICATION

90%

UNDERSTANDING

94%

EFFECTIVENESS

84%

ACCOUNTABILITY

93%

Higher Education

Studied to HND level, but quickly realised it wasn't what I wanted to do for life!
1989 - 1991

Business Owner

My first shot at running a business was a local General Store. Open for 118Hours per week, I soon began to learn about delegation, cashflow forecasts, supply and demand, customer service and all the other aspects of a busy B2C business
1992

British Army

Joining the Army had never been my plan, yet soon became everything I wanted to do. It offered travel, training, new adventure and challenges, a chance for me to explore who I was and what I was capable of.
1992 - 2004

Global Entrepreneur Big Impact to Business Award

Being nominated for the Award was humbling enough, so to win was something I'd never anticipated. I put my marketing skills to good use commercialising my win, which subsequently elevated my name and demand for my support significantly
Sept 2012

Global Entrepreneurship Big Impact to Business Award (No:2)

When I was invited to speak at the Awards ceremony I was elated and worked hard to put LOTS of top draw content into my presentation to all the other nominees. I never expected it was sufficient to win it again!
Sept 2013

Battlefield to Boardroom

EVERYONE kept telling me I should write a book! Yet it wasn't until I was convalescing at home after emergency eye surgery that I finally found the time to write my first book!
May 2015

The Road to Utopia

For those who read my first book, loved what I'd written. What I soon realised though was there was much more I wanted to share, and so this book (all about changing mindset to change outcomes) was subsequently published 18months after the first.
Jan 2017

Life After Service...

Leaving the Army through a Medical Discharge was never planned! But I've been extremely busy since then in either buying, acquiring or setting up 4 of my own businesses, co-foundering 2 others and accepting a NED role for both a Multi Million Pound Management Company, and becoming a trustee for a registered charity!
2005 -2017

BSc Neuro Linguistic Programming

July 2007

Certificate of Education (Adult)

December 2002

BSc Emergency Medical Science

May 2000