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The Ethical Business Coaching Company

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You are here: Home / ADDAZERO Business Audit

ADDAZERO Business Audit

Survey to determine the current SCALABILITY of YOUR business

We’ve spent over 4 years researching BIG BUSINESS FAILURE, and the results we found were SHOCKING!

It’s what led us to build, test, review, tweak, amend, re-test and subsequently launch this proven and patented SCALE methodology.

We’ve made it our MISSION to Help & Support 1,000,000 Business Owners to Significant and Sustainable growth of them and their businesses. With the ULTIMATE aim to #ADDAZERO to YOUR Personal Disposable Income.


David Jenyns - Author David Jenyns - Author, SYSTEMology

Jay’s years of wisdom shine through every page of the ADDAZERO report, and keep you focused on the most important components of building a great growing company. Keep it close and refer to it often, as it will become the instructional manual you wish you found years ago.



Elizabeth Ward - Lawyer Elizabeth Ward - Lawyer , Virtuoso Legal

The insight we got from the #ADDAZERO report was most insightful.  Coupled with Jay's mentorship in applying #ADDAZERO has proven to be a real "knight in shining armour" within my business.  Which is why he is mentioned within my book.




A little background…

Although I am certain ‘challenges’ have been going on since the dawn of time. It wasn’t until 2015 and the ‘ALS Ice bucket challenge‘ that I stopped and took real note. A frenzy swept the country as more and more people were nominated to take part in.

The following year I was thrilled to see the globe get behind the 22Day 22 Push Up challenge in recognition of the estimated 22 service and ex-service personnel in the US alone, who commit suicide every day through PTSD and other mental health service related issues. As a veteran of the British Army, diagnosed with PTSD it was hugely important for me to show solidarity with my US colleagues, and proud to have taken part.

I’ve been working as a Business SCALE Mentor for a number of years now.  And have seen first-hand the massive impact TARGETS and DEADLINES have to every business owner.  Add a little competition and some accountability and you’ve got a winning combination to make a transformational change to both business and business owner.

80% of Business Owners are Wrong About EVERYTHING!

Name me a business owner that doesn’t want to grow their business, and I’ll show you one whose either lying or on the verge of taking their business down along with their aspirations!

However, despite business owners WANTING to grow (and by that, I mean significantly scale their business), very few actually do.

  • Approx 1% in any industry/sector truly become industry leaders.
  • 4% are doing well, year on year, chasing that 1% success club.
  • And a further 15% of businesses, record more gradual and expected growth patterns, making a little more one year, only to lose a little the next.
  • Where as 60% of businesses in every sector in every industry admit to ‘getting by’.
  • And 20% of businesses fail EVERY YEAR!

“We might have learnt how to play, but nobody taught us how to win!”

The #ADDAZERO™ Business Challenge

You might be great at whatever it is you do, but just being great at it, doesn't make you a successful business.  There are 8 key elements to any business, and we've got to get better at ALL OF THEM if we truly want to scale!

  1. Vision, Values, Culture, Purpose
  2. Strategy & Structure
  3. Mindset & Motivation
  4. Marketing Management
  5. Sales & Negotiation
  6. Money & Margins
  7. Customer Service & Delivery
  8. The Team

The #ADDAZERO™ Business Challenge is your opportunity to measure your business against each of these 8 business fundamentals, and to implement the necessary actions to ensure you have:

  1. The right and sufficient foundations to sustain a growth business
  2. The systems & processes, checks, and measures in place to scale your business
  3. The additional processes required to either replicate or exit your successful business

Should you choose to take the challenge, we cannot guarantee the extent of your growth (both personally and professionally) however we can assure you, that applying the learning you will receive by taking the #ADDAZERO™ Business challenge WILL ensure you have the right foundations in place to remain sustainable, and the right systems and processes in place to significantly and sustainably grow you and your business.  Complete the challenge and you will have a sustainable, profitable business that generates you a significant passive income and in turn will #ADDAZERO™ to either business turnover, or personal disposable income OR BOTH!

We've done the HARD work, so you don't have to!

We’ve spent over 4 years studying more than 150 BIG BUSINESS FAILURES to identify the causes of FAILURE, surveyed more than 115K Micro & SME businesses to establish WHEN they occur, and devised a series of ‘questions’ to ask of ANY business (Online/Offline, Product/Service) to identify the Bottlenecks preventing you from SCALE.

The effects of which are as follows:

  • 8 National Finalists in the Entrepreneur of the Year Awards
  • A client interviewed for the frontpage of Wealth Magazine
  • Multiple clients winning industry specific or regional business awards

And ALL clients reporting:

  • More enquiries
  • More conversions
  • More customers, spending
  • More Money
  • More frequently returning, generating
  • More revenue, and
  • More PROFIT

But also, and probably even more importantly:

  • More time
  • and More Freedom

Clients have:

  • Bought their dream ‘forever’ home
  • Taken lavish holidays around the world with their extended family
  • Fallen BACK in love with their business, now it is properly rewarding them for their efforts.
Peter Collins

It doesn’t matter whether you are just setting out, a few years in or an established company. This ADDAZERO report ought to be your reference guide. I have advised in excess of 1000 companies during my career, and yet still found myself learning from the content.  It is rare to find all this information so concise in one place.

Peter Collins Fast Forward Growth

So what is involved?

Initially is starts with a 30 Question Survey, to determine the current sustainable scalability of you and your business!

What does this mean?

Well, there is little point scaling if the business doesn't have the right infrastructure to support this, and causes the business to either go or grow broke!

Likewise, remaining sustainable is admirable, but playing it safe prevents significant scale.

This audit measures the sustainable scale of both you and your business, and anonymously benchmarks you against the survey data of more than 115K other businesses, to give you an in-depth and bespoke report on the current sustainable scale of your business. It includes guidance and advice and a clear to follow RADAR chart on where the current scale risks are within the business.

From this, you can then make a more informed choice

Do you simply want to use the report to address any of the area's highlighted within to SCALE on your own? - (And we are cool with than, and only too happy to have been able to help in providing the FREE report)

Or, would you like a complimentary call with one of our Global 'Big Impact to Business' Scale Sherpa's about how we work with businesses just like yours to help implement the findings of the report, and all the aspects of our #ADDAZERO Business Challenge.

Either way, with nothing to loose and everything to gain, what not to love about that!

get the free report

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MTN Methodology

  • 1. Vision, Value, Culture, Purpose (24)
  • 10. Audio (4)
  • 2. Business Strategy/Structure (32)
  • 3. Mindset & Motivation (43)
  • 4. Marketing Management (7)
  • 5. Money & Margins (8)
  • 6. Sales & Negotiation (5)
  • 7. Customer Service & Delivery (12)
  • 8. Team (12)
  • 9. Video (3)

Useful Articles

  • 7 Steps to launching a new…
  • Are YOU ready to #ADDAZERO?
  • Have you had enough?
  • Survive to Thrive
  • 2021, Have you got what it takes?
  • The cost of doing nothing

Are you looking to #ADDAZERO?

Book a 30 minute COMPLIMENTARY CALL to learn more about how to scale YOUR business!

CLICK HERE to see my calendar and book!
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Copyright Founded in March 2007 © 2021 · 1st4Solutions t/a My TrueNORTH

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