Before you go and spend time,energy and funds on your next marketing campaign BE CAREFUL that it might just be extremely successful!

I know thats what your aiming for, but unless you know EXACTLY WHO you is your IDEAL TARGET CUSTOMER your at risk of your marketing attracting loads of the wrong type of new customers!

By spending time identifying WHO is your IDEAL customers within your current customers, you can begin to determine similarities, characteristics, commonalities amongst them. Within the Entrepreneurs Circle we call this your Avatar. You can then use this to determine the right message you want to project to your ideal target market and ensuring your attracting more of the right type of customers to your business (and repelling the wrong uns!)

Marketing done properly isn’t on a budget or an expense but an investment because you know the returns before you spend the money!

Care to learn more? Why not email to receive a complimentary copy of the E-book based around Jay Allen’s Award Winning Keynote Presentation: WARNING: Your Marketing Might Just Work.