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Are you a firefighter?
Are you a firefighter? In the fast-paced business world, it's not uncommon for owners and leaders to find themselves caught up in a never-ending firefighting cycle. Constantly tackling immediate problems and putting out fires are necessary to keep the business afloat....
Celebrating our 7th Business Birthday
Seven years ago, I invited 34 people to join me for lunch at an Italian restaurant in Manchester to announce the launch of My TrueNORTH. Three hours later, after great food, great conversation and an outline of what I was offering, 29 agreed to become clients, and My...
What Tom & Jerry tried to teach the world…
What Tom & Jerry tried to teach the world Tom and Jerry is a classic cartoon series loved by many, but what if we look at it from a different perspective? What if we see Tom as the 'fat cat' within us all, chasing Jerry (money) relentlessly? In the cartoon, we see...
I love my job
As we go about our daily lives, it's easy to get caught up in the hustle and bustle of our routines. We wake up, go to work, come home, and go to bed, often without taking the time to reflect on the impact we've had on the world around us. However, I believe that it's...
The Importance of Knowing What You Don’t Know
As a business owner, you always look for ways to scale and grow your business. However, one thing that could be holding you back is that you don't know what you don't know. This famous quote from Donald Rumsfeld highlights a crucial concept that applies to businesses...
The Business Rollercoaster
Starting a business is a lot like getting on a roller coaster. There are highs and lows, twists and turns, and moments of both excitement and fear. As the business owner, you’re in control of the ride, but that doesn’t mean it’s easy. At times, it can be...
Have you got what it takes to #ADDAZERO?
#ADDAZERO For those of you already following our #ADDAZERO story, today is all about FAILURE! The moment I use that word, some will 'switch off', 'move on', 'disengage'. And I get it. Why would anyone want to spend any time, thought or energy talking about failure?...
What are Business Ethics?
What Are Business Ethics? Business ethics concerns ethical dilemmas or controversial issues faced by a company. Often, business ethics involve a system of practices and procedures that help build trust with the consumer. On one level, some business ethics are embedded...
I quit
In the last few months, I’ve quit, two different business activities. Even though, both were serving me and my business well! In the summer, I quit attending a series of trainings I had signed up for and was learning much from. Then last week, I quit a networking...
5 star service
Do you offer 5-star service? We've all heard the expression "Cash is king" But you'll find, that 'cash' in the hands of a customer, and so surely the real expression is (or at least should be) The Customer is King (or Queen). With that in mind, I wonder: Do you...
Isn’t it time to start telling the truth?
One of the things I’ve observed in the last 18 months or so, is how more and more people are telling white lies! I’m not calling people liars – we’ve all been guilty of not wanting to admit the real reason we are late to attend the endless zoom meetings was “I needed...
Do you have an exit plan?
What is it you desire most? Money? Time? The most popular answer I hear when I ask this question is FREEDOM! Freedom to do what they want, when they want. And not to have to worry about work, or money in order to be able to do whatever it is they want to do. So why is...