Launching a new product is no small undertaking. Whether you’ll be selling SaaS, enterprise software or a physical product, it’s critical to lock down a strategy to ensure you can effectively build buzz, reach targets and hit your sales numbers. Every company is different. Every market is different. But every successful product launch example has one thing in common: The business had an effective strategy and stuck to it. Here are the seven product launch steps you need to know and love … [Read more...] about 7 Steps to launching a new…
Today, shortly after 3.20pm (Local) I received an important package from Amazon! Inside the cardboard box, was a gift-wrapped bag, with a label that read: Congratulations Jay, you did it. The Universe! On further examination, I was able to discover the first printed copy of my new book: And I can't BEGIN to tell you how exciting that feels! This journey started in late 2008, with the sudden collapse of Woolworths. We began researching in 2012, and by 2016 had a team of 9 data … [Read more...] about Are YOU ready to #ADDAZERO?
Last week, I was gifted a book to read by a friend in Wealth Management, called ENOUGH: What's YOUR number?It shares many examples as to how so many people are working hard, putting money away for when they retire, with little to no idea as to how much they actually need TO retire! The idea was that everyone has a “number” that defines how much they need to retire. While it’s absolutely true that you need to set clear retirement savings goals for yourself, it’s also true that you have a … [Read more...] about Have you had enough?
Have you got what it takes this winter to survive and thrive? Yes, it's not quite April, and I'm talking about winter, but not in the traditional sense! It may be the first days of spring, and with news of lockdown restrictions slowly being lifted, and the continued roll-out of the COVID-19 Vaccine, much anticipation of a more positive summer than 2020? And whilst I do not wish to be the bearer of bad news; we are on the very cusp of an exceptionally bleak economic winter, that if you are not … [Read more...] about Survive to Thrive
In a little over 48Hrs, the clocks will once again strike Midnight, people will say a final farewell to 2020 and wish in the New Year. And whilst 2020 hasn't been the year anyone of us expected or planned for, and with much of the country re-entering a TIER FOUR lockdown, there is much in the way of uncertainty as to what 2021 may unfold. So I rightfully pose the question: 2021, Have you got what it takes? I consider myself exceptionally fortunate right now! You see, back in 1992 I joined … [Read more...] about 2021, Have you got what it takes?
In 1876, the President of Western Union - William Orton, dismissed phones as a “toy” when Alexander Graham Bell offered to sell him the patent for $100,000. Orton wrote an internal memo stating, “The idea is idiotic on the face of it. Furthermore, why would any person want to use this ungainly and impractical device when he can send a messenger to the telegraph office and have a clear written message sent to any large city in the United States?” I start with that quote because it’s clear how … [Read more...] about The cost of doing nothing