A typical household in the UK spends over £2,500 each month. But in the run up to Christmas our spending habits change dramatically. To begin with we buy a lot more! A typical household spends over £800 extra in December. The increase in our spending reveals a lot about what we get up to around Christmas. It won’t come as a surprise to learn that we spend a lot more on going out, eating food and drinking alcohol. We also of course spend money buying gifts for our family and … [Read more...] about The COST of Christmas, and 21 ways to make it count!
Marketing is all about getting new eyeballs on your site, and new feet in the door, right? New customers are what we’re after! Except gaining new customers is expensive. Keeping your current customers isn’t. A mere two percent increase in customer retention, for example, reduces your costs by 10 percent. You’re better off putting more focus on keeping customers who currently support your business than chasing after those potential ones who don’t. It’s important that you understand that … [Read more...] about Everything you need to know to boost Customer Retention
We are only 50 days away from singing auld lang syne saying goodbye to 2019 and welcoming in the New Year! But are you READY for 2020? And I don’t simply mean when do you open after the holidays, or what are you hoping to achieve in Q1? I’m not even asking what your 2020 goals are. I want you to stop for a minute and look far out and answer: What would you do, if you knew you couldn’t fail? The pressure of doing business today, of beating the last quarter and making the next, is too often a … [Read more...] about When thinking big, isn’t big enough
It is stated that this proverb has been coined by Alexander Pope. He wrote in his essay An Essay on Criticism in 1709 that “A little learning is a dangerous thing.” Since then, it has become a routine to use the proverb in almost in the same words as it has appeared in its first usage. This proverb means a person is sharing their views with others and doesn’t have enough knowledge of a subject, can lead to dangerous outcomes. People with limited experience can often mislead people, either … [Read more...] about A little knowledge is dangerous
I'm often asked: Why is collaboration is good for business? and so thought it sensible to share my thoughts: As a Entrepreneur / Business Owner your dedicated to the significant and sustainable development of both you and your team, right? You are prepared to get up early and return home late, to make and ensure your business is a success. And it doesn't matter whether your relatively new to running your own business. Or a seasoned professional. When push moves to shove, and the deadline … [Read more...] about Why collaboration is good for business
How frustrating is it, when you know you have the solution to somebody else's problem, but they are 'too busy' to listen to your offer it to them? If I had a pound for every-time I've heard the expression "I'm too busy..." or "If only I had the time..." I'd be sat on my veranda overlooking Monaco right now! I shared a FACEBOOK LIVE on Friday afternoon last week, sharing 2 exceptional tools you can use to gain more of your time back! However, for those you have yet to influence to say YES, … [Read more...] about How to make busy people say YES