It was Bill Gates who is attributed as having said "Your most unhappy customers are your greatest source of learning" yet so many business owners have lost the art of listening, and choose only to hear! However, there is a huge different between hearing feedback, testimonials and praise to the non to silent murmuring of disenchantment which if left unresolved leads to a breakdown in that all important relationship of trust bits taken so long to build. It is far more satisfying to surround … [Read more...] about Do you listen or are you simply hearing?
In the cut throat world of commerce, it is far too easy to 'get your head down, and get on with it' keep doing the doing, working harder and harder in an attempt to be victorious. Many have set their eye on the goal, and ensured everything within them is geared towards achieving that, and theres a lot to be said for motivated, determined and focused thought and action. But....... What if your sights were misguided, your focus tainted - where then? In a world SO busy, where SO much is going … [Read more...] about Lemmings or Meerkats?
Before you go and spend time,energy and funds on your next marketing campaign BE CAREFUL that it might just be extremely successful! I know thats what your aiming for, but unless you know EXACTLY WHO you is your IDEAL TARGET CUSTOMER your at risk of your marketing attracting loads of the wrong type of new customers! By spending time identifying WHO is your IDEAL customers within your current customers, you can begin to determine similarities, characteristics, commonalities amongst them. … [Read more...] about Be careful of successful marketing!