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My TrueNORTH UK

The Ethical Business Coaching Company

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You are here: Home / Are you ready to #ADDAZERO?

Are you ready to #ADDAZERO?

Every business owner set out with a dream, a vision, a goal.
Our proven and tested methodology enables you to achieve that, and so much more…

Take our FREE SCALABILITY AUDIT now

Global Award Winner

We combine our proven methodology with the accountability and guidance of an experienced Scale Mentor to support not only the growth of both you and your business.

3 Step Process

1. Establishing BaseCamp

“We don’t know, what we don’t know”

It’s almost too easy to start a business these days, yet form one without the right foundations, and I almost guarantee it will either fail or hit a ‘glass ceiling’.

“Growing broke” is just as big a problem as “Going broke” It’s vitally important to know the 7 essential numbers and how to ensure you are working inside of them as you begin to build a SCALE business.

“I’d learnt more from the SCALE AUDIT review on my business, than I knew about my business.  The insight was both incredibly detailed and highly valuable.

I’d encourage EVERY business owner to take advantage of the audit.  It really opened my eyes to things within my business I simply didn’t know were relevant and applicable to me.  It completely changed my attitude to both business and the future direction I wanted to take it in. I canoot recommend Jay and his team enough”

2. Preparing to SCALE

“If we always do, what we’ve always done.  We’ll always have (at best) what we have already”

Yet for too many business owners, not knowing WHAT, HOW or WHY is preventing them from significantly growing their business.  We might have a plan, a goal and an outcome we want to receive, but very few have ever taken a business from concept to exit successfully without many trials and tribulations along the way.  Working with others can ease the painful mistakes and dramatically increase the opportunity to scale.

Being ready to work alongside a team (rather than simply lead one) putting your faith in others and their expertise as they put their trust and faith in you, is by far the most challenging, invigorating and accelerating opportunity for you and your business to see explosive results.

Stepping out of the comfort zone, and facing challenges is the only sure-fire way of investing in self to quickly and effectively condense decades of education and experience sufficient to confidently stride out into the unknown.

Jay is a brilliant business scale mentor. He is exceptionally thoughtful and has great insight into all aspects of running a business.
I really value his advice and help.

In fact, I wouldn’t be where I am today without his encouragement and support.

3. Summit, and beyond

“Rome wasn’t built in a day”

When you have risked it all, to have it all. Tasted victory and swallowed defeat. Achieved ambitions, yet still feel there is more.

When you have realised, it is not about what you have already achieved, but what you are yet to experience.

When dreams become your compass, and the need to create the impact your desire.

Then, you may be ready to experience my 17 point Challenge!

At a time where I thought I had it all, and began to become quite complacent in both life and work, I was introduced to Jay.

We immediately struck it off, and over the time we spent working together I can honestly say he completely changed my life! I am forever indebted to his insight, the challenges he offered, and the humility in which he operates.

We’ve already shared this methodology with more than 115,000 other business owners, to help them transform both them and their business. Recalibrating the needle back from Magnetic North to their TrueNORTH

Case Studies

Learn how we supported one business owner grow from 5 to multi  7 Figure Sale in less than 4 years:
Case Study – Training Provider

Learn how we supported one SME overcome a multi 5 figure gap in their finances to steady 6 figure quarters:
Case Study – Notary Business

Learn how we supported one business owner to realise their personal goals whilst successfully exiting their business:
Case Study – Marketing Agency

Learn how we supported a business owner to purchase their forever dream home, through acquiring another business:
Case Study – IT Support Business

Learn how we supported a business owner to revise their 7 Figure vision to achieve 3 x 7 Figure businesses:
Case Study – Food Retailer

Learn how we supported a business owner to double their turnover inside 7 months, and double it again inside 12:
Case Study – Chartered Surveyor Practice

“I may have left serving my country, but I’ve never given up the act of service”

I’m a regular guy, determined to help, guide, support and hold to account those who are seeking to significantly and sustainably grow them and their business.  If what you are seeking isn’t listed, simply get in touch and let’s determine how best I can be of service to you (even if that’s signposting you elsewhere!)

Napoleon hill quote

Next Step

Simply click on the calendar below, and book a discovery call with one of our SCALE Sherpa’s. And discover for yourself the opportunity to #ADDAZERO that awaits you.


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MTN Methodology

  • 1. Vision, Value, Culture, Purpose (24)
  • 10. Audio (4)
  • 2. Business Strategy/Structure (32)
  • 3. Mindset & Motivation (43)
  • 4. Marketing Management (7)
  • 5. Money & Margins (8)
  • 6. Sales & Negotiation (5)
  • 7. Customer Service & Delivery (12)
  • 8. Team (12)
  • 9. Video (3)

Useful Articles

  • 7 Steps to launching a new…
  • Are YOU ready to #ADDAZERO?
  • Have you had enough?
  • Survive to Thrive
  • 2021, Have you got what it takes?
  • The cost of doing nothing

Are you looking to #ADDAZERO?

Book a 30 minute COMPLIMENTARY CALL to learn more about how to scale YOUR business!

CLICK HERE to see my calendar and book!
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Copyright Founded in March 2007 © 2021 · 1st4Solutions t/a My TrueNORTH

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