#ADDAZERO Masterclasses

Hands-On Training with #ADDAZERO Founder: Jay Allen


Alongside the 1:1 mentoring we provide, we also offer a series of Masterclasses to support business owners in growing themselves and their businesses.

Some see this as a ‘taster‘ of who we are and what we do before investing in one of our mentoring programmes. For others, they prefer the DIY approach – they aren’t looking for a coach right now but have identified a specific need to learn more and implement something specifically for their business.

As part of our mission to eradicate unemployment in the UK by supporting 1,000,000 SME Business Owners to #ADDAZERO, we invite you to come, learn, share and benefit from all that is My TrueNORTH.

See below for further details…


Transform Your Business Strategy, Secure Long-Term Success

Within Battleplan, we go beyond conventional planning. It’s about crafting a strategic vision that guides your business and transforms it. Learn the art of setting and achieving long-term goals that resonate with your authentic vision.

Field Orders

Optimise Your Operations, Ignite Business Efficiency

Within Field Orders we take a deep dive into the heart of your business – its operations. Learn the art of optimising each process for maximum efficiency, ensuring that every operation contributes to the overall success of your enterprise.

CONTACT, Wait Out...

Mastering Leadership, Decision-Making, and Difficult Conversations

Elevate your leadership and management skills to unparalleled heights with “Contact, Wait Out,” a masterclass designed for business owners prepared to navigate the intricate realms of leadership, make decisive decisions, and engage in challenging conversations with finesse.

“It paid for itself within the first hour”


“One of the best courses I’ve EVER attended”


“Pure gold”


Who should attend?

Business Owners / Senior Decision Makers of businesses looking to grow both personally and professionally. Ready to ‘do the work’ in order to reap the rewards, and recognise that “We don’t know, what we don’t know” but that “Together Everyone Achieves More”.

If this video resonates with you, then we look forward to welcoming you, so that we may be of service. 

Who shouldn’t attend?

Those who think growing a business is doing more of the same but quicker. Those looking to ‘stack ‘em high, sell ‘em cheap’ or those with either a ‘been there, done that’ or ‘that won’t work’ mindset.

Those who are not open to a different way of thinking, or trying new things to help and improve both them and their business.

Those who blame Politics, Religion, Brexit, Covid, the wrong type of leaves or the fact it rained last Saturday for why they are where they are! And those who live in victim “in my industry…” mindset!

Those who think Automation, Bot and AI is the answer to everything. And those, who don’t understand (or want to understand) that Customer is KING.

Finally, those who insist on ‘going it alone’.  Who maintain a cloak of secrecy around everything, and challenges anyone to ‘not knowing their industry like they do’.

These highly informative, interactive and sharing environments, may not be the place you want to hang out!

Is this a Physical or Digital event?

We deliver a combination of both In-person and Online training. Check the event for details as to whether this is to be held at our offices in Warrington, Cheshire – UK or delivered via Zoom

Will it be recorded?

Yes, the entire workshop shall be recorded, and made available to those who attend.

Where is the venue?

Our offices are:

St James Business Centre
St James Court
Wilderspool Causeway
Cheshire – WA4 6PS
United Kingdom

CHECK the details of the Masterclass/Workshop you are attending to determine if this is an In-Person or Online delivery. 

An email confirmation shall also include all details about the training you have booked. 

What time does it start?

Full-day Masterclass/Workshops

Our FULL-DAY workshop/Masterclasses start with Registration at 09.00Hrs for a 09.30Hrs start and run until 16.45Hrs – 17.15Hrs

Half-day Masterclass/Workshops

Our HALF-DAY Workshop/Masterclasses:

AM Registration at 09.10Hrs for a 09.30Hrs start and run until 12.00Hrs – 12.30Hrs

PM Registration at 13.00Hrs for a 13.30Hrs start and run until 16.00Hrs – 16.30Hrs

What time does it finish?

Be advised, whilst formal training shall be completed by the timings shown. ALL Workshops/Masterclasses finish with a Q&A. Dependant on how many questions are asked, shall determine when the Scaleup Sherpa finishes, as will not leave until all syllabus-related questions are fully covered. 

Do I need to bring anything with me?

No. All course material shall be provided for you.

You may wish to bring a further notebook and know (or have access to) the main numbers for your business.  You may also wish to bring a laptop/tablet/smartphone as some of the exercises may require you to access the internet!

My question isn’t listed…

Not a problem, if your question is regarding the event – Click here to email to the admin team. If your question is regarding you/your business, this will be a fully interactive and bespoke training, and there will be a full and detailed Q&A session immediately after the masterclass.



(+44) 1925 699069




Executive Suite, St James Business Centre, Wilderspool Causeway, Warrington, Cheshire – WA4 6PU