Imagine having a dedicated, expert guide by your side to help you navigate the most critical challenges facing your business. Our VIP Experience is a transformative, personalized coaching program designed specifically for CEOs, entrepreneurs, and senior executives seeking to break through barriers and achieve sustainable success.

What Sets Our VIP Experience Apart

• Personalized Attention
  Enjoy one-on-one coaching with Jay Allen, Managing Director of My TrueNORTH, ensuring that your unique challenges and goals are addressed directly.

• Expert Guidance
  Leverage the award-winning #ADDAZERO methodology to develop a tailored strategy for growth and scalability.

• Intensive Focus
  Spend 24 hours immersed in a comprehensive review of your business, identifying opportunities and crafting actionable plans.

• Personalized Strategic Planning
  Work closely with Jay Allen to develop a customized business strategy that aligns with your goals and vision.

• Expert Guidance on Scalability
  Learn how to apply the #ADDAZERO methodology to scale your business sustainably, leveraging proven techniques for growth and efficiency.

• Accountability and Support
  Whilst this is one day, the support doesn’t end there – All our VIP Experiences include a 1 month follow-up call to ensure you stay on track with your strategic plan.

• Access to Exclusive Resources
  Gain access to proprietary tools and resources that help you navigate complex business challenges.

Before we begin, we conduct a thorough consultation to understand your current challenges, aspirations, and priorities. This ensures every minute of the day remains laser-focused on what matters most to you.

We don’t watch the clock; we focus on results – Whether it’s 3 PM or 11 PM, we work until we’ve achieved the breakthroughs you need. Our commitment is to ensure that you leave with a clear plan and the tools to execute it.

Based on your input, we create a personalised agenda for the day, addressing the key area(s) you want to tackle. Whether it’s refining your business strategy, enhancing leadership skills, or overcoming operational hurdles, we tailor the experience to meet your objectives.

We apply the principles of Blue Ocean Strategy to help you identify and break down complex business challenges into manageable parts. This innovative approach allows us to uncover new opportunities and create a competitive edge for your business.

John, the Managing Director of a successful mid-sized company, was considering transitioning into a Chairman role. He wanted to pass the day-to-day management of the business to his senior leadership team while ensuring a smooth transition and maintaining his involvement in strategic decision-making.

John attended the VIP Experience to develop a clear plan for transitioning his role and to ensure that his senior leadership team was equipped to take over the operational management of the business.

During the VIP Experience, John worked with Jay to apply the #ADDAZERO methodology. This involved identifying key challenges, developing a succession plan, and creating a strategy to enhance the leadership capabilities of his senior team. They also applied Blue Ocean Strategy principles to refine the company’s strategic direction and ensure alignment with the new leadership structure.

Following the VIP Experience, John successfully transitioned into the Chairman role, allowing his senior leadership team to manage the day-to-day operations. He reported improved efficiency and decision-making within the team, and the company continued to grow under the new leadership structure. John maintained his involvement in strategic decisions while focusing on external relationships and governance as Chairman.

Michael, a seasoned lawyer, had recently parted ways with his accountant of 20 years. This change left him struggling to interpret the financial statements of his legal practice, which was crucial for making informed business decisions.

Michael attended the VIP Experience to gain a deeper understanding of his practice’s financials and develop strategies to improve financial management.

During the VIP Experience, Michael worked with Jay to apply the principles of financial analysis, focusing on understanding key financial statements such as the balance sheet, income statement, and cash flow statement. They also explored strategies to enhance financial reporting, budgeting, and forecasting, ensuring that Michael could make data-driven decisions for his practice.

Additionally, Michael learned how to use financial metrics to assess his practice’s performance, identify areas for improvement, and optimize resource allocation. He developed a plan to implement effective financial management systems, including the use of legal accounting software to streamline billing, invoicing, and compliance with regulatory requirements.

Following the VIP Experience, Michael reported a significant improvement in his ability to understand and manage his practice’s finances. He successfully implemented new financial management strategies, which led to better cash flow management, reduced overhead costs, and enhanced profitability. Michael was able to make informed decisions about investments and resource allocation, ensuring the long-term sustainability and growth of his legal practice.

Take the first step towards transforming your business by contacting us to schedule your VIP Experience.

Once scheduled, we’ll guide you through the preparation process to ensure that your coaching session is tailored to your needs.