My TrueNORTH, 5 star customer experience

Customer Feedback / Testimonials / Case Studies

There is NOTHING more delightful than to watch as your client steps onto the stage to receive the award recognising them as being the best in the industry or receiving the mobile video call, sharing the first time they open the doors to their ‘forever’ dream home.

I genuinely LOVE what we can assist our clients in achieving for them, their families and their businesses; and remain forever grateful for the opportunity to share that journey with them.

It is therefore with much gratitude, that I am also able to share a word or two from just a handful of the many clients we have and are working with to #ADDAZERO

A true innovator and business improvement specialist

Jay’s ADDAZERO Business challenge has seen remarkable results for entrepreneurs and SMEs all across the UK wanting to be and do more.

Wayne Margetts

Group Operations Director, TriForm Group

Working with My TrueNORTH UK was a game-changer for my business.

Jay’s business coaching has given me and the team the tools and strategies needed to scale and achieve my exit plan. Jay and the team at My TrueNORTH truly understand the challenges of running a business and provide tailored solutions to each of their clients that really work. I highly recommend their services to anyone seeking to build, scale and exit an ethical business.

Rachel Kingston

Business Owner, PTKreativ

Jay is no ordinary business coach. 

He puts his client’s life, love of their work and purpose at the core of everything he does, in a truly supportive and unique way. He has been instrumental in helping us find the clarity and direction for where to take the company, and for that, I am most grateful.

Simon Hulme

CFO, Assista Healthcare

Jay is a brilliant business coach/mentor and speaker.

He is extremely thoughtful and has great insight into all aspects of running a business. I really value his advice and help. In fact, I wouldn’t be where I am today without his encouragement and support, which is why he gets a special mention within my book.

Liz Ward

Lawyer, Virtuoso Legal

There are a lot of great coaches out there, but far fewer great men.

I can confidently say that Jay Allen is undoubtedly both. If you’re serious about the success of your business, and your future happiness, then don’t let another minute pass without scheduling a free unconditional conversation. This man changed my life.

John Durkin

Business Psychologist, ExcelR8

Jay has been instrumental in the review of my Digital Agency

And in subsequently helping to transition to where we now are as a Marketing Architect Consultancy. Benefitting from membership to his #ADDAZERO Explorer Mastermind has enabled us to add zeros to both the business and personal income.

Amanda Daniels-Allen

Marketing Architect, Koogar