Frequently Asked Questions

As both an International Keynote Speaker / Author / and Business Success Strategy Coach I am often approached with a whole myriad of questions, surrounding coaching and business development. Then, more recently the company who who designed our website (www.koogar.co.uk) recommended Marcus Sheridan's book: You ask, we answer! So below, we have listed as many of the questions we are frequently asked. If your question is not listed, simply email it to Enquiries@mytruenorth.biz so we can answer it for you (and add it to the list!) REMEMBER: there is no such thing as a silly question! Only a foolish person that had a question they never asked!

The most commonly asked questions...

With social media awash with people turning to coaching, your right to ask: Well, who are you? After all, its not like I'm either a world leader, or a policitian or pop star! I'm Jay Allen. From leaving school I studied Psychology and Sociology with a particular interest in communication and behaviour patterns. Quickly deciding I didn't want to work as a Social Worker, I joined the British Army, training to be an Advanced Trauma Medic. Over the 14 years within the Armed Services, I progressed through the ranks, qualifying in Pre-Hospital Advanced Trauma Life Support as well as studying to become a Teacher. Leaving the service (through injury) in 2003, I turned my attention to the world of business, and over the next 12 years have worked at Boardroom level with 2 of the largest brands on the high street, and at a regional level within the public sector prior to either buying, acquiring or setting up from scratch 4 of my own businesses. I currently sit on the Non-Exec Board for a Multi-million pound management company, and chair the board of trustees for a registered charity, alongside my role as international keynote speaker, published business author and the founder of My TrueNORTH - The UK's leading Ethical Coaching Company. In 2012 I won a Global Entrepreneur 'Big Impact to Business' Award (Kauffman Institute for Entrepreneurship) only to win it again in 2013! Most recently, I was added to the Smith & Williamson 'Clear Business Thinking' Power 100 as one of their top business influencers in the UK.
GREAT Question. Let me briefly explain: I beleive EVERY great business starts with a story, MacDonalds, Apple, Tesla they all have a great story, so here's the shortened version of ours... Lets assume your goal in life was to have trekked to the North Pole! (I know, thats rather ambitious, but hey, whats life for if not to have ambitious goals) We know you can't simply fly out there for the weekend, your going to have to trek, and for that you;ll need a team, some training and equipment. You've got the team, done the training and bought the right equipment (including a good compass) and todays the day you wait for the needle to settle on the N, and then call out "Right team, follow me!" Follow the N from the UK and you'll find yourself somewhere in Scandinavia! because your following MAGNETIC NORTH! The same goes in business. You've got a team, you've all been trained and you've got all the right equipment. You've started out and religiously followed what you thought was the right path, but been so busy 'doing the doing' working IN the business, you haven't noticed you've deviated one degree off course. That one degree is preventing you from ever achieving what you set out to achieve, and more than 95% of business owners NEVER achieve their inital goals! My TrueNORTH are more like sherpa's than coaches! We get to know you, and your business, what your goals and aspirations are, and help to ensure you have not deviated from the course, or how to quickly refind the right course, so that you may continue in the knowledge your heading in the right direction to achieve everything you ever set out to achieve. We provide the TRUENORTH compass, the map and the guide to help you TRULY achieve YOUR SUCCESS SUMMIT!
We recognise the term coach when it comes to any sport, and have seen many a top athlete acknowledge they would never have been able to achieve their Gold Medal without the help and support of their coach. Yet, outside of sport a little less common. The two are intrinsically linked though: Any athelete wishing to achieve the best they are capable of understands the need to work with a coach to push, train and hold them to account to achieve more than they would otherwise be possible. The same in business, non of us know, what we don't know, yet its not knowing that is preventing you from making the biggest and most impactful decisions to grow both personally and professionally. In order to make BIG decisions, we need to feel both competent and confident, and for that we need someone who can guide us, support us, ask the right and necessary questions that nobody else is either thinking or willing to ask, to ensure you develop both confidence and competence to make bigger decisions, bigger choices, and have bigger impact and bigger outcomes. Alone, you can achieve much, but to achieve most, you need a coach! they are not my words, but the words of both Bill Gates AND Steve Jobbs! I've got one also, and so should you!
There are many coaches out there, offering many different ways of coaching. Choosing a coach is almost like choosing a good pair of running shoes! Nike, Addidas, Asics all produce good quality running shoes, but some prefer one whilst others another. I'm a 'conversational' coach, with a myriad of examples, case studies and statistics to support our conversations whist guiding you to make the bigger choices the bigger considerations, the bigger impact on you, your family and your business. I've got a big heart and just as big pair of shoes! I'm just as comfortable giving you some support and recognition when you achieve results, as I am giving you a (metaphoric) kick if you need to be spurred on to achieve more.
That's great, so you already understand the benefit of coaching, and have something in place. Ironically, I also have both a business coach and a fitness coach (as does my coach!), and I also currently work to support 4 other coaching professionals; you see there are many facets to coaching, and it's about ensuring you have the right level of support at the right time in order to ensure your working at your optimum.
The short answer is ALL types, and the reason for this is simple. I'm not coaching the business! I'm coaching the business owner to significantly and sustainably grow both them and their businesses. I've worked with hundreds (if not) thousands of business owners from a whole array of different businesses. Both online, digital businesses, through to offline, bricks and mortar more traditional businesses. From product-based to service-based, Both UK based and those based elsewhere in the world. However, I don't tend to work with business owners who "Been there, done that, it doesn't work for me" kinda people, or those that continually challenge new thoughts and idea's or suggestions. Those stuck in their ways or simply want ME to fix it by getting into the day to day running of their business for them. The business owners who still think money grows on trees, and there is an overnight success just waiting for them! I'm looking to work with business owners with a genuine desire to grow both them and their businesses. Those who are open to new idea's and suggestions, keen to try new things, learn from others and implement their new found learning, and willing to share the journey they are having with others that they may learn also. I love working with business owners who acknowledge not everything comes easy, and there will be tough times ahead, where I'm able to offer a friendly shoulder to lean on if required or a pair of size 12's if its necessary!
There's a long and a short answer to this one, but in a nutshell, the answer is possibly not, and that's a GOOD thing. You see, I don't need to know about the 'nuts and bolts' detail of your business to be able to work with you! and that's because I'm not applying for a job, and don't need to be able to DO the job, in order to be in the best position to coach you on running a business. Any business, in fact, EVERY business must have certain aspects to survive. We've divided Business up into a set of 8 segments, and work with every client to identify these within their business, look at the importance each of them plays and the relationship they have with the other elements of the business. We also know A LOT about numbers - which ones are crucially important, which ones we need to concentrate on and how best to make a BIG IMPACT on them. What I DO have is a proven track record (2 x Global Entrepreneur 'Big Impact to Business' Awards & Listed on the 'Clear Business Thinking POWER 100) of working with business owners to significantly and sustainably grow them and their businesses.
Whilst I predominantly work with established businesses, I never say No. So, so whilst you might currently be a 'start-up' it's about where you want to end up not where you are starting out from that's most important to me. We are soon to launch our ADDAZERO Online Course helping business owners from every aspect and size of business to ensure they have the 8 fundamentals of business covered in order they can SCALE their business. Our JSOV Club is a great place to start as someone new to business or new to coaching.
Congratulations, thats great news. I'm really pelased that you've got this far without the help or support of a coach! However, I often compare this sceanrio to a game of golf! (Not that I am any good at golf!) But if you can imagine there are 2 people setting out to play golf. 1 has chosen to book a series of lessons with the Golf professional at the local golf club, and goes every week for a lesson, whilst the other heads out first to the driving range, and quickly moved to their first round. The later of these plays golf far quicker than the former. And, if they do this frequently soon learns through trial and error, brute force and ignorance to become quite a good golfer. Whilst the other may have started off slowly, 8 years later one is playing in the masters whilst the other watches on the TV from the local municiple golf club house! On a more personal note, my brother and I were both taught music from an early age. I was always the entertainer, where as he was always the musician. All these years later and I can still play a good tune whilst he is conducting orchestra's all over the world! It's great you have achieved everything you have already, I genuinely salute you. However, there will come a time where you hit a glass ceiling, through which you cannot break without the help and support of someone to guide you how. Coaching teaches you more about yourself than any book or look in the mirror, it will help you play to your strengths and learn from your weaknesses, untilately it will help you become the most elite version of you that you can be!
Again, Yes. Owning a well run franchise can often provide the 'best of both worlds' with the autonomy to run your business the way you wish to whilst having the backing and support of the franchisor. However, badly run franchise's becomes lots more problematic. Too much autocracy from the centre preventing the business owner from having the freedom to grow their business the way they wish to can cause deep seated problems for both sides. I'm currently coaching 2 franchisee's, and through this, have been invited to speak at the Franchisor's national event to other franchisee's on the support I am providing.
Yes, I do have experience with working with Couple run / Family run businesses. Working as either a couple in business or a family run business can be an exceptionally beneficial opportunity. The work life balance is often different to that with no related employee's and the passion, drive, and detemrination to succeed can often be far greater when ALL employee's have the SAME goals. However, this can also cause much strain. When Work'Life balance are not clearly defined, when perameters of resposibility are not clear, when there are many hands trying to all pull in a variety of different directions tempers can sore and productivity dramatically decrease. I am currently coaching 3 couple run businesses and 2 family run businesses, and happy to work with the Business Owner to establish how best I can support them in the growth of both them and their businesses.
GREAT question. I find the best way to work with a new client is by first offering a complimentary 30min consultation. From this we can get to know a little of each other, answer any questions you may have (If they are not already answered here) and discuss what you are aiming to achieve through our time together. I've got a few questions I'd like to ask myself about you, the journey you have taken to date to get you to where you are right now, and where you'd like to be. From this, and if we have decided we are both a 'good fit' I'll send you our FIRST THINGS FIRST workbook. It's quite a detailed workbook, and something it may take you a little time to complete. But, its been put together to help both of us to determine WHAT is required to ensure every session we have together is highly valuable and beneficial to us both. Once you've had the chance to work through the booklet, you simply return a copy to me, and in return we'll use this to determine the terms on which we'll be working together, and send over a confirmation document for you to look through. Within it, we'll clearly lay out what you can expect from working with me, and in return what I'll be sking for from you whilst we work together. Sign and return the form and we can get your coaching sessions booked in, its as simple as that.
Well, that depends on the coaching prgram you have chosen, coupled with your own requirements. Our JSOV program runs monthly for 11 months a year for 60mins each time. Our Pathfinder program also runs monthly for 11 months a year and is for one full day (9.30am - 5.15pm) Our Explorer program runs Bi-Monthly and is for 23Hrs! (Tuesday at 7pm - Wednesday at 6pm) Explorer also includes a Bi-Monthly 1:1 meeting which lasts 90mins each. My 1:1 coaching is usually offered by either Telephone/Skype/Zoom or Face to Face. Telephone/Skype/Zoom coaching is often 30min sessions. Face to Face are either 60 or 90min sessions. Whilst these give you a rough breakdown of the various different options, as an ethical coahing company these have to be able to be mutually beneficial and so can be tailored by mutual consent to each clients requirements rather than a strict off the shelf solution. In this sense, I have some clients who prefer fortnightly coaching, where as others require 5-6 weeks to implement everything we have discussed and agreed.
In order to get the very best from your coaching, there are a few things I need from you. Firstly a signed agreement to confirm we are both in agreement as to what shall be covered throughout our time together. It's hugely important both of us are fully aware and in agreement as to the nature of, and permaters in which we are both working together. I also need you to be honest with me and share everything there is to know about you and the business. I can only work with what you present, so failing to admit or share certain aspects will only skew the help, guidance, support I can provide. Remember, I'm here to support you to achive YOUR success summit, its not going to be possible to do that if I'm not aware of everything which could affect either you, the business or the outcome. I'll be signing an NDA (Non-Disclosure Agreement) when we start working together but do need you to share with me everything thats relevant and not just the 'good bits!'.
This has to be a two way street right, and so its important to also know what you can expect from me. Firstly my discretion. Coaching is an exceptionally honoured, humbling and trusted career. To gain the trust of a business owner to share their business with you is something I value beyond words. Once this trust has been gained, it must be maintained, and so you can remain assured, I take nothing more seriously that the information to which we share. Secondly, you can be assured of my honesty. I simply wouldn't be a coach if I 'sugar coated' the truth. Therefore, there may be times when your not so happy with the tact I take, don't feel comfortable asnwering my questions, feel challenged by my approach. The fact is; I'll be asking the questions nobody else is asking, so you can find the answers nobody else has considered. If I'm not pushing you to achieve more, then I'm not fully achieving everything we have set out to achieve. My role is to stretch you, and sometimes that may feel uncomfortable, but without it you simply wouldn't get to where I'm going to help you achieve.

Coaching Questions

There are many coaches out there, offering many different ways of coaching. Choosing a coach is almost like choosing a good pair of running shoes! Nike, Addidas, Asics all produce good quality running shoes, but some prefer one whilst others another. I'm a 'conversational' coach, with a myriad of examples, case studies and statistics to support our conversations whist guiding you to make the bigger choices the bigger considerations, the bigger impact on you, your family and your business. I've got a big heart and just as big pair of shoes! I'm just as comfortable giving you some support and recognition when you achieve results, as I am giving you a (metaphoric) kick if you need to be spurred on to achieve more.
We do, because we want to support business owners in a variety of ways dependant on their need and circumstance. We offer ALL business owners a complimentary coaching call, to determine a little more about you, your business, where you are and where you want you and your business to be, so we can best advise on the right method of achieving this. Our programs have all been designed with YOU in mind, therefore we may well recomend a particular program if we think this is likely ot be the best fit for you. However ALL our programs are interchangeable and based around helping and supporting YOU to achieve YOUR success Summit.
Let's get that complimentary coaching call booked in: http://MyTrueNORTHUK.youcanbook.me I'll be asking you 3 predominantly questions, which in turn will spur a whole host more! But for now, consider: What led you to be doing what your doing? What are you currently doing? What do you WANT to be doing in the future? "It's only once we can map the journey you have already taken, than we can determine what you need to do to achieve everything you set out to achieve"
We first launched our JSO (Just Setting Out) program in May 2015, however its not specifically for those just setting out in business, its just as easily be suitable for those perhaps just setting out with a business coach! We meet ONLINE for at least one hour every month, where I pose the question "Whats the biggest hurdle you are currently facing, which once resolved will make the biggest diofference to you and your business? and then we work live on air to review, consider and determine how best you can overcome this or work around it in order it ceases to be a problem and we can move past it. It's often been described as transformational for many who have taken part, and is our entry level coaching program.
Our Pathfinder is the perfect blend of Masterclass and Mastermind. For 11 months of the year we meet physically near our offices in Warrington, Cheshire. In the AM we provide a 3Hr masterclass on a whole range of business specific topics, from Vision and Values, to Marketing and Sales, From finance and profits, to HR and recruitment, every session provides practical help, guidance, learning and support for the members present, and delivered by a Subject Matter Expert. Over lunch you get to pose the rapid fire Q&A with the trainer before entering Mastermind in the afternoon. Collaberation is key to growth, and mastermind gives you the opportunity otlearn, share and develp as a team whilst guided and facilitated by an international award winner.
Our Explorer Mastermind is specifically for established business owners (£250K+) looking to SCALE. We meet every 8 weeks as we form a notional Non-Exec Board for each others business, and by doing so provide the highest level of strategic support and direction whilst supporting you as you SCALE your business. This group is not for the faint hearted or those wanting to dip their toe in the water. We are commited and serious about the Significant and Sustainable growth of us and our businesses. Aside from the boardroom, every client receives 1:1 coaching from a 2 x Global Entrepreneur 'Big Impact to Business' Award Winner listed on the 'Clear Business Thinking' POWER 100.
I do. However my time is extremely important to me and so restricted to just 5 Business Owners at any one time. For those few clients I'll open my doors, my contacts, my team and my bredth of knowledge and experience exclusively to them and the needs of their business. These sessions are intense, rapid fire and specifically considered with YOU and YOUR ultimate goals in mind.
Yes, and No! Yes, in as much as we will have an agenda laid out by what it is you ultimately want to achieve and the paremeters within which we will work. No, in as much as, there is not a one size fits all, there is not a holy grail of business success, and no business blueprint which is simply drag and drop onto every business. We have a proven method of working with systems and processes we have created and tested over and over and over again that we know add massive value to our clients. How we apply these, when we apply these, who applies these is all determined by the client, their journey so far, what they are aiming to achive and their ability to implement change.
Mmmmm, thats tough. Our JSO program we ask people to commit to for a mininum of 3 months, this gives us time to get to know you and your business sufficiently that we can work with you on identifying, putting in practice and reviewing the results of those actions sufficiently to see real change. Our Pathfinder program we ask clients to commit to a minimum of 6 months, giving us the opportunity to identify WHAT training you would most benefit from and providing that in a easy to understand and implement logical manner. Our Explorer Mastermind is a minimum of 12 months commitment. To reach the boardroom you really have got to Know Like and Trust those you are working with sufficiently to be willing to work with them on their business as readily as they are to work with you on yours. My 1:1 consultancy I also ask for a minimum of 3 months at a time that we can work on a specific problem or problems sufficiently to see real results. However, we've been providing coaching since 2014 and our retention rate is well over 95%, you see, once you have a coach that works for you, you tend to stick with them! I've been with my coach for nearly 9 years now and have no plans to either stop or change either. They are an integral part of my decision making p-rocess, because I KNOW that they will ALWAYS help me ask better questions and make better decisions!
Yes. In college and unversity I studied Psychology and Sociology gaining an HND in Social Sciences. From there I moved into teaching and gained a degree in Adult Education. I maintained my interest in the human body and studied Emergency Medical Sciences to degree level, specialising in Trauma (Both Physical and Mental). More recently I began learning more about Nero Linguistics and gained my Master practictioner certificate in 2014. I am a registered member of the International Association of Coaching Professionals, and a Member of the International Association of NLP Practitioners. Aside from my academic qualifications, I've also got over 20 years of experience in running 4 of my own businesses, co-foundering 2 others, and currently Non-Exec Director for a multi-million pouind management consultancy. Finally, I became Trustee for a registered charity in 2017.
I'm fortunate enough to have attended a number of Vistage peer-to-peer groups and have friends and colleagues who have purchased a franchise within this international chain of matermind groups. They tend to be for larger businesses than we work with (Typically £3M+) and run their groups at a larger size to ours (10-15 people) Their format is more akin to our Pathfinder group in that they meet for one day (no stay over) and that the morning is taken up by a speaker masterclass rather than a full day locked in peer-to-peer support. As there are more people per group and less time spent together, everyone tends to get asked WHO has a problem they'd like to discuss,, and then time is allocated to those who volunteer something, as apposed to Explorer Mastermind where EVERY member gets an equal amount of time working on THEIR business. Both groups offer 1:1 coaching aside of the time in Mastermind although within Vistage their is an additional charge for this. UNLIKE Vistage, My TrueNORTH is privately owned Limited Company, and does not Franchise out their Mastermnd model. The level of investment required to join Vistage is approx 30% more than that of Explorer.
I'm fortunate enough to have attended one or two A.C.E. meetings and have friends and colleagues who have bought into this international franchise of matermind groups. They tend to be for larger businesses than we work with (Typically £3M+) and run their groups at a larger size to ours (12-18 people) The emphasis of these is often about the Business LEader and THEIR development bot hpersonal and professional, in the knowledge that shaping better leaders, subsequently shapes better business. Their format is more akin to our Pathfinder group in that they meet for one day (raely do they stay over) and that the morning is taken up by a speaker masterclass rather than a full day locked in peer-to-peer support. As there are more people per group and less time spent together, everyone tends to get asked WHO has a problem they'd like to discuss,, and then time is allocated to those who volunteer something, as apposed to Explorer Mastermind where EVERY member gets an equal amount of time working on THEIR business. Both groups offer 1:1 coaching aside of the time in Mastermind although within A.C.E. I understand there are additional charges for this. UNLIKE A.C.E., My TrueNORTH is privately owned Limited Company, and does not Franchise out their Mastermnd model. The level of investment required to join Vistage is approx 30% more than that of Explorer.
I'm fortunate enough to have attended a number of T.A.B. peer-to-peer groups and have friends and colleagues who have bought into this national franchise of peer-to-peer learning groups. Their format is more akin to our Pathfinder group in that they meet for one day (no stay over) and that the morning is taken up by the facilitator providing some shared learning on a chosen subject rather than a full day locked in peer-to-peer support. There structure of the mastermind is similar to that of Explorer although perhaps more rigidly stuck to in that for each clients mastermind hour, there is a set amount of time to deliver the problem, a set amoount of time to ask questions and a set amount of time to offer thoughts and potential solutions. Where as Explorer Mastermind is alot more governed by the facilitator and the business owner whose business we are working on to determine HOW best to utilise their time. Both groups offer 1:1 coaching aside of the time in Mastermind although within T.A.B. their is an additional charge for this. UNLIKE T.A.B., My TrueNORTH is privately owned Limited Company, and does not Franchise out their Mastermnd model. The level of investment required to join T.A.B. is very comparable with that of Explorer Mastermind.
Along time ago when I was first starting out in Business I took on an ActionCOACH as my first ever business coach and have been through their coaching program and peer-to-peer groups. I remain friends with my first ever coach and have friends and colleagues who have bought into this international franchise of business coaching and peer-to-peer learning groups. Their format is more akin to our JSO and Pathfinder groups in that they meet for either short interactions or one day (no stay over) and that the session is predominantly taken up by the ActionCOACH franchisee providing some shared learning on a chosen subject rather than a full day locked in peer-to-peer support. There structure of the peer-to-peer groups is more akin to our Pathfinder groups choosing which problems to look at based on a democratic vote by those present in the time available. Both groups offer 1:1 coaching aside of the time in Mastermind although within ActionCOACH their is an additional charge for this. UNLIKE ActionCOACH., My TrueNORTH is privately owned Limited Company, and does not Franchise out their business model. The level of investment required to join ActionCOACH. is approx 35% more than that of Explorer Mastermind.
the Million dollar question! In order to best answer that, we offer a 30min complimentary coaching call, so we can learn a little more about each other, to establish what is the right course of action and whether My TrueNORTH is the best solution for your current requirements, or whether we can refer you and make an introduction to one of the many other coaching providers available.
That often depends on where you started out from, where you have come to and where you are hoping to get to? In order to best answer that, we offer a 30min complimentary coaching call, so we can learn a little more about each other, to establish what is the right course of action and whether My TrueNORTH is the best solution for your current requirements, or whether we can refer you and make an introduction to one of the many other coaching providers available.
Whilst our programs have been designed to cater for the needs of those on each program, it is acknowledged some business owner either require more or desire more help and support than others, therefore we have regular review meetings (90days) with every client to establiosh how best we can support them to achieve THEIR goals.
I'm SO excited with what we have created within our ADDAZERO Business Challenge. It's taken well over 3 years of research and development, trials and testing, measuring amending and recording the results prior to us testing it on ANY other business than our won. Then when we beta tested it with 12 selected business owners, we knew it as going to be regarded as our best work to date. ADDAZERO is a proven 8 step process to ensure ANY business has the right foundations in place on which the owner can confidently and competently SCALE their business. It's the foundations framework for significant and sustainable growth, and then broken down into bite size chunks to enable ANY business owner to work through the challenge implementing little and otften to see the Significant and Sustainable SCALE of both them and their business.
No, quite to contrary. Once your application has been successful, you have 'locked out' anybody else within that industry from joining the same group. This method of exclusivety not only creates a diverse range of businesses and business owners with a wide range of knowledge,m background, experience and ability, but it also enables you as a business owner to develop beyond the bundaries of your own industry and this become more capable of dealing with larger and more complex problems than just those directly relating to you and your industry.

Value Questions

If this is your FIRST question, then your probably not yet ready for coaching! You see, coaching isn't a cost!... well, not if its done well. Good coaching is an investment, and possibly the most cost effective ways of growing both you and your business. I recall, along time ago now, when I first heard the expression "The most expensive advice you'll ever take, is that given for free!" I didn't really understand it at first, until I'd acted upon advice 'given for free' only to realise how poor the quality of advice actually was and how costly it had proven to both me and my business! However, the same doesn't always follow suit with how MUCH the advice costs. I've been in conferences around the world where the presenter has claimed to charge $50,000, $75,000 even $100,000 for 1 day of their time! and I've always wondered WHAT value they can actually bring IN ONE DAY that is worth SUCH an investment? Therefore, personally I'm of the opinion there has to be a middle ground, and I think the 'sweet spot' is as long as both coach and client are more than happy with the exchange in value then its a fair exchange. To answer your question in terms of our services, we have a range of services specifically designed to enable business owners from every stage of the set up, establish, scale and exit phase to gain real value from our help and support. Therefore we have services that range in level of investment from less than £50pcm to over £2,500pcm Therefore, perhaps a better question might be, what level of investment is required to enable me to achieve the results I am looking for?...
Yes. ALL of our services have a variety of payment options making them as affordable as possible to all. These are as follows: 1 off interventions: FULL PAYMENT at time of booking to receive our most cost effective quote for the work to be bespoke to you and your requirements If FULL PAYMENT at time of booking is not possible, a 10% deposit taken at time of booking, and FULL PAYMENT to be paid by invoice a minimum of 14 days prior to intervention. If FULL PAYMENT is not possible until AFTER the INTERVENTION, 30% deposit taken at the time of booking, and FULL PAYMENT to be paid by invoice within 7 days or intervention taking place. For coaching programs: ANNUAL MEMBERSHIP: a One off annual investment is always the most cost effective method of working with us, and will save you 20% of our already highly competative level of investment. QUARTERLY PAYMENTS: Prefer to split the payments in 4? Not a problem, pay a small deposit initially and we'll split the remainder over 4 equal quatrerly payments, saving you 10% of our already highly competative level of investment. MONTHLY PAYMENTS: Prefer to pay monthly? Not a problem either, pay a small deposit initially and we'll split the remainder over 11equal quatrerly payments, at our already highly competative level of investment. Furthermore, our preferred method of payment is BACS. However , we also accept Direct Debit payments and/or Credit Card Payments.
Yup, from time to time we do have prospects ask this question, and I usually reply by asking "Compared to what?..." You see, as you'll see from my first answer in this section "How much does coaching cost?" If people have a concern regarding the level of investment we request from clients for working with them, they may not yet be ready for all the value, help, support and acocuntability that comes with all of our coaching. However, IF people need to understand our payment structure in more detail, I'll share this with them: 1. Your not simply paying for the time I spend with you, but contributing to all the time it has taken to accumalate the level, depth and breadth of knowledge I have in being able to offer the guidance and advice that I do. (and 2 Global 'Big Impact to Business' Awards suggestes this may well be advice worth listening to) 2. The investment you make in coaching through My TrueNORTH is most likely (if you implement your new found learning) to be transformational for you and you business. I've got reams and reams of examples where 1 coaching session has either generated or saved tens of thousands of pounds not just once, but continually. I certainly know with some certainty that if I charged based on results rather than time, I'd have FAR more in the bank that we do at present! 3. And this is most important: Our rates are ALL INCLUSIVE. Unlike many other businesses, that advertise one price, but then add a gzillion other things on top (Just think of your last flight: The seat cost £2.99 but chhosing the seat, taking luggage, ordering food, paying taxes were all added afterwards resulting in your £147.98 total cost) our pricing is transparent and covers the entire investment (as a B2B seller, we HAVE to show +VAT rather than build that in also, so you know which element is TAX) but includes all coaching, and where applicable all training booklets and materials, room hire, overnight accomadation, refreshments EVERYTHING. Just one investment and everything else is included.
We may not be asked this quite as frequently, but it only goes to reason that if some consider us expensive, others see the immense value we provide and wonder "Where's the catch?" The simple fact is, there isn't one. We pride ourselves on being the UK's leading Ethical Coaching Company, its not just what but WHY we are. Too cheap and you attract the wrong type of people who continually want more and more and more in return for doing less and less and less. Too expensive and your only available to the most wealth with whom don't recognise the true value you provide, therefore being proce sensative and offering a variety of coaching options and payment plans enables we have a good mix of options available, that most business owners will see and benefit from.
Maybe more a statement than a question, but it's something I hear from time to time. It's said in such a way that they are hoping you'll say "Oh, go on then I'll work with you for free!" and the simple fact is: NOBODY VALUES FREE! We've worked hard to provide an expceitonally valuable service at every level of coaching we offer, starting from less than £50pcm. For those who still claim they can't afford it, the fact is they were never going to afford it anyway. They fail to see the value in the investment and see it as a cost not an investment. I'm not going to be rude and arrogant enough to say "You can't afford not to" simply because I shouldn't need to convince them. The fact is, with 2 global awards and listed on the 'Clear Business Thinking' POWER 100 many others have clearly see nthe value we offer and recognised us accordingly. Until people see it as an investment, they will never act on anything we advise as anything other than a cost!

Personal Development Questions

Great, thats the very best time to take on a coach! You see any form of uncertainty be that uncertain as to whether to turn left or right, whether to take them on or lay them off, whether to enroll or wait another year. Uncertainty is costing you both time and money. Coaching is specifically designed to help you develop both the confidence and competence to make bigger, bolder more impactful decisions quicker. Coaching is about developing you AND your business so as it grows you grow and vice versa.
Explorer Mastermind isn't for everyone. It can be brutal and unforgiving and really push you to achieve more and more and more. You should also be THE decision maker or the KEY decision maker to apply and be running a business with a turnover in excess of £200K If this doesn't apply to you, then perhaps our Pathfinder program may be better suited to you?...
Pathfinder isn't for everyone. It can identify weaknesses that perhaps you were unaware of and encourage you to learn about things you never realised were relevant. You should also be THE decision maker or the KEY decision maker to apply and be running a business with a turnover in excess of £50K If this doesn't apply to you, then perhaps our JSO program may be better suited to you?...
There is 2 answers here: Firstly, if your a business owner, you may well require both! You see, I've come across too many business owners that fall into one of two camps! There are those that know loads about business, but fear implementing it in case its wrong, and either fear failure or success so significantly that they keep learning but fail to implement. These business owners get more and more frustrated because the more they learn, the more they think their business should be successful, without actually implementing much of what they have learnt! Then there are those whose business is struggling, not owing to IT not being capable, but the business owner either not knowing or not having the confidence and competence to allow it to become all it is capable of! Either the business is strangling the owner, or the owner is strageling the business, either way its not working effectively! BOTH of these people need a BUSINESS COACH. We've tried to blent personal development (for business) with business development in order to aide the business and the business owner growing together. However, for those as either employee's with no desire to run their own business, or those looking for personal development outside of being business related, there are a whole myriad of coaches who specialise in this kind of coaching. I'm more than happy to endorse Will Polston, founder of TEN (THe Elite Network) as an outstanding coach in this field. He's got the knowledge, experience and ability to really help people develop themselves well. You can find more details about Will by visiting his TEN website: https://the-elite-network.co.uk

General Questions

Personally, I live in Warrington, Cheshire - UK. The My TrueNORTH offices are in both York and close to my home in Warrington, which is where we host our Pathfinder Masterclasses. Our Explorer Mastermind groups currently run across Northern England. As a 1:1 consultant, I operate across the world. and for everything else,.......theres www.zoom.us
I often find it interesting when this question is asked, as to what they are REALLY asking! Within my career, I've worked in various origanisations managing teams of people and responsibilities. Within my miltary career, I managed almost 100 people, within my corporate (post military) career a few thousand people. My largest business 22 people in the team. However more recently we have moved to small inhouse team with a series of trusted partnerships, Joint Ventures and outsourced professionals. Gemma is my PA / Events Coordinator and looks after everything to do with my diary! Bailey is our latest edition to the fold, and is exceptional and research and development for the company. Stuart is my acocunts manager and looks after everything with a £ sign! Amanda heads up our marketing and looks after our brand and company message! and I'm the fee earner! Providing coaching and consulting to our many clients. Aside of that, we work closely with a large number of associates with whom we work on a project by project basis.

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