We’re not the right fit for:

• Start-ups or pre-revenue businesses
• Owners looking for a quick fix or unwilling to invest time and effort
• Those who are resistant to change or unwilling/reluctant to delegate
• Businesses that don’t share our commitment to ethical practices

Most profitable business owners we meet are trapped operators, not true business owners. They’ve built something successful but become its prisoner. Common challenges include:

• Being the bottleneck for decisions and delivery
• Lack of documented systems and processes
• Over-reliance on the owner for client relationships
• Difficulty delegating effectively
• Chaos after hiring a team without structure

Our goal is to help you transition from working IN your business to working ON it, reclaiming both your time and your life.

We have devised, tested, and have an internationally accredited methodology we follow, designed to free you from day-to-day operations and scale sustainably:

1. Business Freedom Assessment / Business Scale Up Assessment (Free)
   2 free to access assessments created to diagnose where the bottlenecks are, and what it’s costing you.

2. The Technique (£500)
   A 90-minute 1:1 strategy session to review your Assessment score and introduce the Freedom Framework.

3. A Taste of Freedom
   12 x 1:1 mentoring sessions over 24 weeks to help you step back from daily operations.

4. Pillars of Progress
   12 x 1:1 mentoring sessions over 24 weeks to strengthen your Marketing, Sales, Operations, Finance, and Team for sustainable growth.

5. Legacy
   Ongoing 1:1 Comprehensive scale and exit Mentoring using the #ADDAZERO methodology, to maximise asset value. 

Delivery: Online via Zoom or in-person at our Warrington office.
Support: Fortnightly sessions, accountability check-ins, and access to proprietary frameworks.
Ethical Coaching: No pressure sales, full transparency, and confidentiality guaranteed.

If you feel your back office is ‘organised chaos’? Start with the free Business Scale Up Assessment to discover your Scale Up Score, and identify the systems and processes that require tightening up to prevent either going or growing broke! Take the Business Scale Up Assessment HERE

If your ‘back office’ is working well, but you’re still tied to every decision and can’t afford to put your phone down? Start with the free Business Freedom Assessment to discover your Freedom Score and identify where you’re the bottleneck. Take the Business Freedom Assessment HERE

Without freedom, growth stalls. You become the bottleneck for decisions, delivery, and innovation. This leads to:

• Burnout and stress
• Missed opportunities for scaling
• A business that depends entirely on you (and is therefore unsellable)

Achieving business freedom means:

• Your team runs the business without you
• Systems and processes keep everything consistent
• You have time to focus on strategy, growth, and living your legacy

We offer two free assessments to help you identify the right starting point:

• Business Freedom Assessment (BFA)
  Ideal if you’re still heavily involved in day-to-day operations and want to extract yourself from being the bottleneck.
  Take the Business Freedom Assessment →

• Business Scale-Up Assessment (BSU)
  Perfect if you already have time freedom, but your back office feels chaotic, and you need systems to scale sustainably.
  Take the Business Scale-Up Assessment →

Both assessments provide a clear score and personalised insights, so you know exactly where to focus next.

Choose the assessment that fits your situation and get your score today. It’s free, takes less than 10 minutes, and gives you clarity on what’s holding your business back.

Your assessment results will guide the next step. Unlike most of our competitors, who have a linear programme path that they encourage everyone to follow. At My TrueNORTH, there’s no one-size-fits-all path (and no pressure to commit immediately).

Here are your options:

Option 1: Implement Quick Wins

Your report includes actionable insights you can start using straight away. Many owners choose to apply these before investing further.

Option 2: Book The Technique (£500)

A 90-minute strategy session to re-ignite your WHY and introduce our Freedom Framework.

• Your £500 investment is fully credited toward your next programme level if booked within 48 hours.
• Outcome: Clarity on priorities and a tailored roadmap.
  (Optional—but highly recommended if you want a fast start.)

Depending on your situation, you may invest in A Taste of Freedom or Pillars of Progress (or both in sequence).

They are specifically designed to be interchangeable based on your needs:

A Taste of Freedom (£7,800 + VAT)

Your investment here unlocks the ability to reclaim your time and reduce dependency.
Focus: Extract yourself from being the bottleneck and build a team that runs the business without you.
Includes:

• 12 × 90-minute 1:1 mentoring sessions over 24 weeks
• Accountability check-ins
• Proprietary frameworks (Operator Audit, Liberation List, Delegation Dynamics)
• Direct access for guidance between sessions

Pillars of Progress (£7,800 + VAT)

Your investment here strengthens the foundations for sustainable scale.
Focus: Apply Kaizen principles to improve MSOFT: Marketing, Sales, Operations, Finance, Team.
Includes:

• 12 × 90-minute sessions over 24 weeks
• Deep-dive audits and systemisation strategies
• KPI tracking and continuous improvement tools

Legacy (Tailored Investment)

Your investment here is about building a business that outlives you.
Focus: Implement the #ADDAZERO methodology to maximise asset value and prepare for exit.
(Starting from £1,500pcm)

#ADDAZERO is a proven, patented business scale methodology developed after:

• 4 years of academic research into more than 150 major business failures
• Surveys of 117,000+ SMEs to identify common pitfalls and growth barriers
• Plus years of engineering and beta testing with real businesses

Its purpose?

To help business owners grow, scale, and exit sustainably by eliminating owner dependency, embedding robust systems, and maximising asset value.

Unlike generic “success blueprints,” #ADDAZERO is built on data-driven insights and tailored to SMEs.

It addresses:

• Why good businesses fail (and how to avoid it)
• When vulnerabilities first appear as you grow, and how to avoid/address them
• How to implement systems and processes that prevent chaos and burnout

The methodology is structured into 8 core elements, each with step-by-step processes:

• Mindset & Motivation – Align owner and business to goals and aspirations
• Vision & Values – Build a culture that reflects your mission
• Strategy & Structure – Establish the right model and priorities
• Marketing Management – Attract ideal clients and generate consistent enquiries
• Money & Margins – Maximise every opportunity, reduce overheads, and protect profit
• Sales & Negotiation – Increase conversion, spend, and lifetime value
• Service & Delivery – Turn customers into raving fans
• Winning Team – Recruit, retain, and reward a high-performing team

Each element includes detailed steps (e.g., 16 steps for alignment, 21 steps for client attraction, 11 steps for team building) to ensure nothing is left to chance. And, it is delivered in both a phased and tailored approach, dependent on both the size of business, and what you already have in place that’s working well for you. 

#ADDAZERO has been delivered to 8,000+ SME businesses across the UK and US, consistently producing:

• More enquiries and customers
• Increased revenue and profits
• Stronger teams and scalable systems
• Businesses that are exit-ready and valuable assets

Over the past 10 years, the average reported growth impact from clients implementing #ADDAZERO has been 26%

Yes. For A Taste of Freedom and Pillars of Progress, you can choose:

• £6,000 lump sum (save £700)
• 3 × £2,400 monthly payments

Legacy is billed monthly based on scope and duration.

As a UK-based limited Company, all fees quoted are subject to VAT at the prevailing rate at the time of invoice. 

In most cases, yes, mentoring and consultancy are typically allowable business expenses. Please confirm with your accountant.

The Technique is a high-value, tailored strategy session that:

• Gives you clarity and a tailored roadmap
• Introduces the Freedom Framework
• Is fully credited toward your next programme if you upgrade within 48 hours

No, we do not offer refunds on completed sessions or fees already paid. Owing to Clients having access to our accredited #ADDAZERO Methodology, and the highly tailored method this is delivered, all our programmes are delivered under a minimum contractual term, and if you choose to terminate early, all remaining fees for the agreed term remain payable.

We do guarantee transparency and mutual fit before you commit, and if we don’t believe we can help, we’ll tell you upfront. Full details are outlined in our Terms of Service.

• Quick wins often come from your assessment report and can be implemented immediately.
• Both Pillars of Progress and A Taste of Freedom typically deliver noticeable changes within 12–24 weeks.
• Full transformation (including Legacy) usually takes 12–24 months, depending on your goals.

We guarantee transparency and mutual fit before you invest. If we don’t believe we can help, we’ll tell you upfront.

Your results depend on:

• Your commitment to implementing the agreed actions
• Your willingness to delegate and embrace change
• Consistent engagement with the process

We don’t promise overnight success, but we do promise a proven methodology, accountability, and support every step of the way.

Unlike so many coaches, trainers, and consultants who market a string of guarantees to “hook” prospects, only for the fine print to make them meaningless. We don’t sugar-coat the truth – That there is work to be done.

While we can guarantee:

• Our willingness and commitment to deliver the #ADDAZERO methodology
• Tailored support for you and your business
• The highest integrity in everything we do

We cannot guarantee results, because success ultimately depends on you: your commitment, your implementation, and your willingness to embrace change.

If you’re ready to do the work, we’ll be right there with you every step of the way.

(Full details are outlined in our Terms of Service.)

Your investment includes:

• A Taste of Freedom and Pillars of Progress:
  • 12 × 90-minute sessions over 24 weeks
  • Fortnightly accountability check-ins
• Legacy:
  • Ongoing mentoring over 24–30 months
  • Regular strategy reviews and implementation support

You’ll also need time between sessions to implement the agreed actions. The more committed you are, the faster you’ll see results.

We understand life happens. Wherever possible, we ask you to give at least 7 days’ notice for any changes. (Planned breaks, holidays, time away, etc). Where this is not possible (sickness, emergencies), we ask you to give a minimum of 24Hrs notice, to prevent the session being deducted and a DNA (Did Not Attend) being recorded.
This ensures we can maintain momentum and respect everyone’s time.
(Full details are outlined in our Terms of Service.)

Absolutely. All sessions are held under strict confidentiality.

We operate under the Chatham House Rule for group settings and comply with GDPR and the UK Data Protection Act for all personal data.

Your trust is non-negotiable.

Start with the free assessment that best fits your situation: Business Freedom Assessment → or Scale-Up Assessment →

We’ll spend 30–45 minutes discussing:

• Your assessment results (including your personalised Freedom Roadmap)
• Your current challenges and goals (And where to find some Quick Wins)
• Where do you want to be in 12–24 months (Be that doubling the size of the business, or halving the amount of time you’re working in it (or both))
• Which programme (if any) makes sense as your starting point
• Practical next steps if we’re a good fit

This isn’t a sales pitch. It’s a genuine conversation to determine mutual fit. If we don’t believe we can help, we’ll tell you upfront.

That’s completely normal. Start with the free assessment; there’s no obligation, and it will give you valuable insights regardless of whether you work with us.

Many owners choose to implement quick wins from their report before investing further. That’s fine too.

No. Your assessment and Freedom Technique Strategy Call are designed to give you clarity, not pressure. You decide when (and if) to invest in mentoring. We do offer an incentive that the investment you make in the Strategy Call will be put towards either Pillars of Progress or A Taste of Freedom Programmes if you choose to commit within 48Hrs of completing the session. But, this is purely optional (for those who are ready to SCALE UP now). I often spend 3-4 hours preparing each report before each Strategy Session, as this is genuinely tailored to you and your business, with a Freedom Roadmap delivered within 2 working days after the session. REAL Value for you to execute, whether you choose to work with us or not. 

If you choose to invest, we can usually schedule your first session within 7–10 days, depending on availability.

This again is because everything is tailored to both you and your business, and enables us to deliver the Personalised Customer Experience we want all our clients to have when working with a 3 x Global ‘Big Impact to Business’ Award-winning company.