#ADDAZERO Masterclasses

Hands-On Training with #ADDAZERO Founder: Jay Allen

Workshops / Masterclasses

Alongside the Mastermind groups and 1:1 mentoring we provide, we also offer a series of Workshops / Masterclasses to support business owners to grow both themselves and their businesses.

For some, they see this as a ‘taster‘ of who we are and what we do, before deciding to invest in one of our mastermind programmes. For others, they prefer the DIY approach – aren’t looking for a coach right now, but have identified a specific need to learn more and implement something specific for their business.

As part of our mission to support 1,000,000 SME Business Owners to #ADDAZERO, we invite both equally to come, learn, share and benefit from all that is My TrueNORTH.

See below for further details…

Fail to plan, plan to fail – Creating your Business Success Plan


A highly informative, interactive, and impactful masterclass, for business owners that are seeking a highly attuned SATNAV to help guide them quickly and effectively from where you are right now, to where you want to get to!

Who’s it for

Business Owners looking to create an ambitious GROWTH Plan for the next 12-36 months.

90-day sprint to success, Your daily action plan


86% of business owners don’t achieve anywhere near as much as they had hoped to, because they are constantly firefighting, working in the business, and building other people’s success at the expense of their own.

This highly interactive, bespoke and at times controversial way of looking at business is designed to stop all of that in its tracks, and ensure you have an actionable plan that works to grow both you and your business in 90 days.

Who’s it for

Business Owners looking to create a 90-day growth plan they can implement immediately and see results within the next 90 days.

Overcoming adversity


Tired of working 25Hrs a day 8 days a week, missing breakfast and lunch and eating an overcooked tea at midnight?

Fed up with being at the beck and call of every client old and new, without feeling any value?

Frustrated the more you do, the less you seem to achieve?

Then I’ll see ya on the course!

Who’s it for

Business Owners who regularly find themselves working longer hours (Evenings/Weekends) putting out the fires in their business, spinning multiple plates, and feeling exhausted whilst not getting anywhere significant fast!

“A Workshop not like any other”


“I got more from attending this workshop than I did 12 months with my coach!”


“This course changed my life”


The People, Systems & Processes required to build a well-oiled ScaleUp business


So, you want to take another week off, but the demands of the business are too much. You’ve built a business that demands you and so every hour off, is at a cost far greater than you want to spare!

It’s time to revise the business model, so that you can become redundant from your own business!

It’s time to attend this masterclass!

Who’s it for

Business owners seeking to maximise systems and processes to support a growing business. Those ready to embrace automation but use it wisely enough not to affect Customer Retention or Staff Morale!

Ultimately those wanting to continue to grow a business without them being in it. A growth plan they can implement immediately and see results within the next 90 days.

Moving from Growth to Scale


Rome wasn’t built in a day, and neither will your empire.  To do so, you need not only an internal team but a growing team of people working in your best interests.

Understanding the benefits and pitfalls associated with JV/Partnerships is crucial to maximising your opportunity whilst mitigating risk.

If you’re ready to accelerate your business? I look forward to sharing this masterclass with you…

Who’s it for

Business owners who already have a working business, and are ready to accelerate the speed of growth. Those looking to begin building and ready to embrace the powerful impact of other people’s money, audience, product/service, and influence.

Review, Revise, Reward – Taking your business to the next level


There is nothing worse than working hard all year, only to get your EoY accounts (months later) to find you achieved nothing!

This masterclass is specifically for those ready to take a hard look at themselves, their management style and what needs to improve for both you and the business to step up and perform at the next level

Who’s it for

Business owners who understand the benefit of looking backwards to plan forwards. Those who are ready to build an ethical business, make a lasting impact and change the way the game is played. Those ready to challenge the status quo and begin living the legend they wish to leave.

This is for those ready to step up, step out and onto the next level…

“It paid for itself within the first hour”


“One of the best courses I’ve EVER attended”


“Pure gold”


Who should attend?

Business Owners / Senior Decision Makers of businesses looking to grow both personally and professionally. Ready to ‘do the work’ in order to reap the rewards, and recognise that “We don’t know, what we don’t know” but that “Together Everyone Achieves More”.

If this video resonates with you, then we look forward to welcoming you, so that we may be of service. 

Who shouldn’t attend?

Those who think growing a business is doing more of the same but quicker. Those looking to ‘stack ‘em high, sell ‘em cheap’ or those with either a ‘been there, done that’ or ‘that won’t work’ mindset.

Those who are not open to a different way of thinking, or trying new things to help and improve both them and their business.

Those who blame Politics, Religion, Brexit, Covid, the wrong type of leaves or the fact it rained last Saturday for why they are where they are! And those who live in victim “in my industry…” mindset!

Those who think Automation, Bot and AI is the answer to everything. And those, who don’t understand (or want to understand) that Customer is KING.

Finally, those who insist on ‘going it alone’.  Who maintain a cloak of secrecy around everything, and challenges anyone to ‘not knowing their industry like they do’.

These highly informative, interactive and sharing environments, may not be the place you want to hang out!

Is this a Physical or Digital event?

Owing to the amount of interaction and the bespoke nature of the masterclass this course is only available to attend in person.

Will it be recorded?

Yes, the entire workshop shall be recorded, and made available to those who attend.

Where is the venue?

The Stanneylands Hotel, is a 4* boutique hotel in Wilmslow, Greater Manchester.

What time does it start?

13.30Hrs registration for a sharp 14.00Hrs start.

What time does it finish?

Formal training shall be completed by 16.45Hrs. However, an open Q&A session and networking shall follow.

Do I need to bring anything with me?

No. All course material shall be provided for you.

You may wish to bring a further notebook and know (or have access to) the main numbers for your business.  You may also wish to bring a laptop/tablet/smartphone as some of the exercises may require you to access the internet!

My question isn’t listed…

Not a problem, if your question is regarding the event – Click here to email to the admin team. If your question is regarding you/your business, this will be a fully interactive and bespoke training, and there will be a full and detailed Q&A session immediately after the masterclass.


We also provide both ONLINE and IN-PERSON Business Masterminds, working collaboratively to Significantly & Sustainably grow both you and your business. More details of which can be found HERE.

Digital Mastermind members benefit from a 25% discount from all workshops/masterclasses

In-Person Mastermind members benefit from a 50% discount from all workshops/masterclasses



(+44) 1925 699069




Executive Suite, St James Business Centre, Wilderspool Causeway, Warrington, Cheshire – WA4 6PU