#ADDAZERO Masterclasses

Hands-On Training with #ADDAZERO Founder: Jay Allen

Workshops / Masterclasses

Alongside the Mastermind groups and 1:1 mentoring we provide, we also offer a series of Workshops / Masterclasses to support business owners to grow both themselves and their businesses.

For some, they see this as a ‘taster‘ of who we are and what we do, before deciding to invest in one of our mastermind programmes. For others, they prefer the DIY approach – aren’t looking for a coach right now, but have identified a specific need to learn more and implement something specific for their business.

As part of our mission to support 1,000,000 SME Business Owners to #ADDAZERO, we invite both equally to come, learn, share and benefit from all that is My TrueNORTH.

See below for further details…


For Service Based Businesses to Price & Package with confidence for Profitable results, without leaving money or opportunities on the table!

Getting your pricing right is one of the most important cornerstones of any successful business, yet so many get it WRONG!
However, prices are often decided by simply adding a margin to costs, matching the competition, taking an educated guess or even just on ‘gut feel’.

Many business owners may say that these less-than-robust approaches have stood them in good stead. Indeed, in a strong economy, good profits are easy to make but times have changed…

COVID-19 has changed the landscape and just about every business has been impacted in some way. Couple that with fears of a rapidly rising cost of inflation and products/services that previously sold in abundance, are being ‘left on the shelf’ as consumers review EVERY PENNY SPENT.

Businesses face pressure on profit and margins for a variety of reasons:

Delivery channels may have changed;
New competitors may have entered your markets;
Supply chains may now look radically different;
And of course, most importantly, customer needs may have changed.

Make a mistake in pricing, and you are eating into your reputation and your profits.

Our Pricing+Package =Profit workshops, provide businesses with a way of setting or adjusting their price with confidence.

Who is this workshop right for?

If you are a commercial organisation that charges for a product or service, why wouldn’t you want to maximise your profit?

For every £100,000 of turnover, just a 1% improvement in price adds an additional £1,000 to your profits.

If you can say ‘yes’ to any of the following questions, this support package could be of great value to your business:

 Has your market, client base or supply chain changed?

 Have your costs changed?

 Have you struggled to decide on the right price?

 Do you find yourself under constant pressure to discount?

 Do you need to consider new sales channels (e.g. online)?

 Has the competitive landscape changed?

 Do you need to rethink your product or service portfolio?

 Do you need to re-evaluate customer value?

 Do you have a good/better/best range but can’t sell anything other than the lowest-priced ‘good’ option?

If you are a not-for-profit, then you should still attend because applying price communication concepts to your fundraising can make a dramatic improvement to their success.

What can I expect from the Pricing+Package=Profit workshop?

  1. Money Mindset: What is your relationship with money, and how is this impacting your ability to price effectively
  2. Know your Numbers: Know the 7 essential business numbers and how pricing impacts these.
  3. Pricing Strategies (Which one is best): An in-depth look at 10 of the top pricing strategies to determine which of these is best for you and your business
  4. Pricing for Profit: Understanding how to maximise every opportunity
  5. The money is in the Niche: Why and How to Niche
  6. Putting it all together: Building out your profitable priced package

You will take away clear choices and recommendations on pricing that have been derived from a deep collaborative workshop process.

The process can be used to:

 get the right prices for a product or service range with good/better/best options;

 to compare your prices against the competition to optimise those prices

 or a combination of both.

 Improving your prices will have a positive effect on profit.

How is the workshop delivered?

The workshop is delivered by one of our leading Scaleup Sherpa via Zoom. This shall be a series of SIX weekly highly interactive and bespoke 90mins sessions. Allowing time to thoroughly work through all of the content, with built-in Q&A time at the end of each session.

How is the package structured?

We take you through a well-structured and interactive workshop which includes some pre-workshop prep by each attendee around your current pricing, competitors and critical sales factors. There are a number of exercises for participants to get involved with.

When is it?

We start at 1 pm on Wednesday 2nd November for 90mins, and then every Wednesday from 1pm for the next 5 weeks

The investment, for all 6 Masterclasses is just £499*


“A Workshop not like any other”


“I got more from attending this workshop than I did 12 months with my coach!”


“This course changed my life”


“It paid for itself within the first hour”


“One of the best courses I’ve EVER attended”


“Pure gold”


Who should attend?

Business Owners / Senior Decision Makers of businesses looking to grow both personally and professionally. Ready to ‘do the work’ in order to reap the rewards, and recognise that “We don’t know, what we don’t know” but that “Together Everyone Achieves More”.

If this video resonates with you, then we look forward to welcoming you, so that we may be of service. 

Who shouldn’t attend?

Those who think growing a business is doing more of the same but quicker. Those looking to ‘stack ‘em high, sell ‘em cheap’ or those with either a ‘been there, done that’ or ‘that won’t work’ mindset.

Those who are not open to a different way of thinking, or trying new things to help and improve both them and their business.

Those who blame Politics, Religion, Brexit, Covid, the wrong type of leaves or the fact it rained last Saturday for why they are where they are! And those who live in victim “in my industry…” mindset!

Those who think Automation, Bot and AI is the answer to everything. And those, who don’t understand (or want to understand) that Customer is KING.

Finally, those who insist on ‘going it alone’.  Who maintain a cloak of secrecy around everything, and challenges anyone to ‘not knowing their industry like they do’.

These highly informative, interactive and sharing environments, may not be the place you want to hang out!

Is this a Physical or Digital event?

We deliver a combination of both In-person and Online training. Check the event for details as to whether this is to be held at our offices in Warrington, Cheshire – UK or delivered via Zoom

Will it be recorded?

Yes, the entire workshop shall be recorded, and made available to those who attend.

Where is the venue?

Our offices are:

St James Business Centre
St James Court
Wilderspool Causeway
Cheshire – WA4 6PS
United Kingdom

CHECK the details of the Masterclass/Workshop you are attending to determine if this is an In-Person or Online delivery. 

An email confirmation shall also include all details about the training you have booked. 

What time does it start?

Full-day Masterclass/Workshops

Our FULL-DAY workshop/Masterclasses start with Registration at 09.15Hrs for a 09.30Hrs start and run until 16.45Hrs – 17.15Hrs

Half-day Masterclass/Workshops

Our HALF-DAY workshop/Masterclasses:

AM Registration at 09.15Hrs for a 09.30Hrs start and run until 12.00Hrs – 12.30Hrs

PM Registration at 13.15Hrs for a 13.30Hrs start and run until 16.00Hrs – 16.30Hrs

What time does it finish?

Be advised, whilst formal training shall be completed by the timings shown. ALL Workshops/Masterclasses finish with a Q&A. Dependant on how many questions are asked, shall determine when the Scaleup Sherpa finishes, as will not leave until all syllabus-related questions are fully covered. 

Do I need to bring anything with me?

No. All course material shall be provided for you.

You may wish to bring a further notebook and know (or have access to) the main numbers for your business.  You may also wish to bring a laptop/tablet/smartphone as some of the exercises may require you to access the internet!

My question isn’t listed…

Not a problem, if your question is regarding the event – Click here to email to the admin team. If your question is regarding you/your business, this will be a fully interactive and bespoke training, and there will be a full and detailed Q&A session immediately after the masterclass.


We also provide both ONLINE and IN-PERSON Business Masterminds, working collaboratively to Significantly & Sustainably grow both you and your business. More details of which can be found HERE.

Digital Mastermind members benefit from a 25% discount from all workshops/masterclasses

In-Person Mastermind members benefit from a 50% discount from all workshops/masterclasses



(+44) 1925 699069




Executive Suite, St James Business Centre, Wilderspool Causeway, Warrington, Cheshire – WA4 6PU