Unravelling the Mindset for Business Triumph in 2024 with My TrueNORTH’s #ADDAZERO Methodology

Embarking on the entrepreneurial journey requires more than just a business plan; it demands a profound exploration of the mindset that propels the journey. In this extensive blog post, we’ll delve deep into the intricacies of the entrepreneurial mindset, discussing the transformative process of challenging and reshaping it. Our focus will be on crafting a comprehensive and implementable roadmap for business success in 2024, with special reference to My TrueNORTH and the groundbreaking #ADDAZERO Methodology.

Complexities of the Entrepreneurial Mindset

Research has long highlighted the pivotal role of the entrepreneurial mindset in shaping business outcomes. Traits such as resilience, adaptability, and risk-taking propensity are often considered essential. However, the landscape is nuanced, with entrepreneurs frequently grappling with self-imposed barriers and outdated beliefs. Recognizing and addressing these mental roadblocks is foundational to unlocking untapped potential.

Diving into the #ADDAZERO Methodology

At the forefront of pioneering transformative change is My TrueNORTH, the UK’s Ethical Coaching Company. Their #ADDAZERO Methodology is a holistic approach that transcends conventional business strategies. It revolves around authentic and honourable growth, aligning with the ethos of leaving a lasting legacy rather than a race for immediate riches.

The methodology’s core lies in meticulously examining the entrepreneur’s mindset, challenging existing beliefs, and fostering a paradigm shift towards growth-oriented thinking. Moreover, it places a strong emphasis on ethical business practices, intertwining with principles such as #BCORP, and #B1G1, and a commitment to the #ESG and #CSR agenda.

Unveiling the Power of Mindset: Research and Statistics

To underscore the profound impact of mindset on business success, let’s delve into a more extensive exploration of relevant research and statistics:

  1. The Power of Growth Mindset
    • Stanford psychologist Carol Dweck’s extensive work reveals that individuals embracing a growth mindset are not only more likely to confront challenges but persist in the face of setbacks, leading to heightened success across various endeavours.
  2. Ethical Practices and Business Performance
    • Deloitte’s ‘Purpose’ survey goes beyond the surface, emphasizing that businesses committed to ethical practices not only attract customers but also foster a positive work culture. This, in turn, enhances employee satisfaction and retention.
  3. Mentoring for Success
    • The Federation of Small Businesses (FSB) sheds light on the positive correlation between mentoring and business success. Businesses with mentorship programs tend to experience higher revenue growth and overall sustainability.

success is often attributed not only to strategic acumen and market insights but also to the mindset that underpins an individual’s approach to challenges. One particularly influential concept is the “growth mindset,” as extensively researched and popularized by Stanford psychologist Carol Dweck. This blog will explore the transformative power of a growth mindset in entrepreneurship, shedding light on Dweck’s groundbreaking work and its relevance to business success.

Let’s now spend some time, looking at each of these in more detail…

The power of the Growth Mindset

A growth mindset, as conceptualized by Carol Dweck, is the belief that one’s abilities and intelligence can be developed through dedication, hard work, and perseverance. In contrast, a fixed mindset hinges on the notion that abilities are innate and unchangeable, leading individuals to avoid challenges to maintain a sense of competence.

  1. Persistence in the Face of Challenges
    • Dweck’s research reveals a compelling connection between a growth mindset and the ability to confront challenges. Individuals who embrace a growth mindset view challenges as opportunities for learning and growth, fostering a resilient attitude that propels them forward.
  2. Overcoming Setbacks with Resilience
    • Perhaps one of the most profound aspects of a growth mindset is its association with resilience. Those with a growth mindset are not deterred by setbacks; instead, they perceive them as temporary obstacles and use them as stepping stones for improvement.
  3. Heightened Success Across Endeavours
    • Dweck’s extensive studies consistently demonstrate that individuals with a growth mindset are more likely to achieve heightened success across various endeavours. Their willingness to embrace challenges, learn from failures, and persist in the face of adversity positions them for long-term success.

Exploring Dweck’s Research

To delve deeper into the transformative impact of a growth mindset, it’s essential to explore Carol Dweck’s seminal work. Dweck’s research, particularly her book “Mindset: The New Psychology of Success,” provides a comprehensive exploration of the concepts surrounding fixed and growth mindsets.

In her book, Dweck delves into real-world examples, case studies, and empirical evidence supporting the idea that mindset significantly influences achievement and success. By adopting a growth mindset, individuals can cultivate a love for learning, embrace challenges, and ultimately unlock their full potential.

Applying a Growth Mindset in Entrepreneurship

Now, let’s explore how entrepreneurs can apply the principles of a growth mindset in their endeavours:

  1. Embrace Challenges as Opportunities
    • Cultivate a mindset that views challenges as opportunities for growth and improvement. Instead of shying away from difficulties, approach them with the belief that overcoming them will lead to enhanced skills and knowledge.
  2. Learn from Setbacks
    • Rather than viewing setbacks as failures, consider them as valuable learning experiences. Analyse what went wrong, extract lessons, and use that knowledge to refine your approach in future endeavours.
  3. Foster a Culture of Continuous Learning
    • Infuse your entrepreneurial journey with a commitment to continuous learning. Stay curious, seek out new knowledge, and encourage your team to embrace a growth mindset collectively.

Within entrepreneurship, a growth mindset is essential as a powerful catalyst for success. Carol Dweck’s research illuminates the transformative impact of believing in the potential for growth and development. By adopting a growth mindset, entrepreneurs can not only navigate challenges with resilience but also cultivate a mindset that propels them towards sustained success. As you embark on your entrepreneurial journey, consider Dweck’s insights as a guiding force, empowering you to overcome obstacles and unlock your full potential.

Reference: Dweck, C. (2006). “Mindset: The New Psychology of Success.” Random House.

Deloitte: Unveiling the Impact of Ethical Practices on Business Performance

In recent years, ethical practices have evolved from being perceived as mere regulatory compliance to becoming critical components that influence overall business performance. This blog explores the profound impact of ethical practices on business success, drawing insights from a Deloitte survey that highlights the connection between ethical commitments, customer attraction, positive work culture, and enhanced employee satisfaction and retention.

Ethical practices encompass a broad spectrum, from fair labour standards and environmental responsibility to transparent governance and community engagement. The Deloitte survey delves into the intricate relationship between these ethical commitments and the overall performance of businesses.

  1. Attracting Customers through Ethics

The Deloitte survey underscores that businesses committed to ethical practices hold a distinct advantage in attracting customers. In an era where consumers are increasingly conscious of the impact of their purchases, ethical considerations play a pivotal role in shaping purchasing decisions.

  1. Fostering a Positive Work Culture

Beyond customer attraction, ethical practices contribute significantly to the internal dynamics of a company. A workplace built on ethical principles fosters a positive work culture, creating an environment where employees feel valued and engaged.

    • Key Findings from the Deloitte Survey:
      • Businesses that prioritize ethical considerations tend to create workplaces with higher morale, collaboration, and a sense of purpose.
      • Ethical practices contribute to building trust between employees and leadership, fostering a healthy and transparent organizational culture.
  1. Enhancing Employee Satisfaction and Retention:

The link between ethical practices and employee satisfaction is a cornerstone of the Deloitte survey’s findings. Employees increasingly seek workplaces aligned with their values, where ethical considerations are integrated into the organizational fabric.

    • Statistics from the Survey:
      • Organizations with robust ethical practices report higher levels of employee satisfaction.
      • Employee retention rates are positively influenced by a workplace that prioritizes ethics, leading to lower turnover costs.

Deloitte’s comprehensive survey serves as a valuable resource for understanding the impact of ethical practices on business performance. Conducted on a diverse range of businesses, the survey provides real-world insights into how ethical considerations can be a strategic advantage in today’s competitive market.

  1. Survey Highlights:
    • The survey analyses responses from businesses across industries, exploring the correlation between ethical practices and key performance indicators.

Applying Ethical Practices in Your Business

Based on the insights from the Deloitte survey, here are practical steps to integrate ethical practices into your business for enhanced performance:

  1. Define and Communicate Ethical Values:
    • Clearly articulate your company’s ethical values and communicate them to both internal and external stakeholders.
  2. Integrate Ethics into Decision-Making:
    • Make ethical considerations a fundamental part of your decision-making processes, ensuring alignment with your company’s values.
  3. Employee Training and Engagement:
    • Provide ongoing training to employees on ethical practices and their importance. Foster a workplace culture where employees actively participate in ethical discussions.

Ethical practices have transcended mere compliance to become integral components of a brand’s identity. This blog will take you on a comprehensive journey, exploring the principles and impact of three key ethical frameworks: BCORP, B1G1, and the ESG/CSR agenda. Let’s delve into each of these pillars, understanding how they go beyond superficial considerations to shape a business’s core values and contribute to societal well-being, ultimately fostering customer loyalty.

  1. BCORP: Redefining Business Success

BCORP, or B Corporation certification, represents a transformative approach to business that extends beyond profit margins to consider environmental, social, and governance (ESG) factors. Achieving BCORP certification requires businesses to meet rigorous standards of social and environmental performance, accountability, and transparency.

Key Principles of BCORP

  • Social Impact: BCORP-certified businesses prioritize positive impacts on employees, customers, communities, and the environment.
  • Environmental Responsibility: These businesses actively reduce their environmental footprint, championing sustainability and responsible resource management.
  • Legal Accountability: BCORPs legally commit to balancing profit with purpose, ensuring long-term positive effects on society.

Impact on Brand Identity

  • BCORP certification transforms ethical practices from a checkbox to a brand-defining characteristic. It signals to consumers that the business is committed to a higher standard of corporate responsibility, instilling trust and loyalty.
  1. B1G1: Business for Good

B1G1, or Buy One Give One, is a global initiative that intertwines business success with social impact. It operates on a simple premise: for every product or service sold, a business gives back to a cause, creating a ripple effect of positive change across the globe.

Core Tenets of B1G1

  • Micro-Giving: B1G1 encourages businesses to make small, impactful contributions with every transaction, making giving an integral part of their everyday operations.
  • Diverse Causes: Businesses can choose from a wide array of causes, allowing them to align their giving with their values and engage customers in the process.
  • Transparent Impact: B1G1 emphasizes transparent reporting, enabling businesses to showcase the tangible impact of their contributions.

Brand Identity Transformation

  • B1G1 transcends traditional corporate philanthropy by seamlessly integrating giving into business operations. This approach transforms ethical practices into a customer-engaging strategy, fostering a sense of shared purpose.
  1. ESG/CSR: Navigating the Triple Bottom Line

Environmental, Social, and Governance (ESG) criteria and Corporate Social Responsibility (CSR) represent a holistic approach to business that considers not only financial performance but also social and environmental impacts.

Components of ESG/CSR

  • Environmental Impact: Businesses focus on sustainable practices, energy efficiency, and reducing their ecological footprint.
  • Social Responsibility: Prioritizing fair labour practices, diversity, and community engagement to ensure a positive impact on society.
  • Governance Standards: Upholding ethical governance practices, transparency, and accountability to stakeholders.

Elevating Brand Identity

  • Adopting ESG/CSR principles goes beyond compliance, transforming businesses into socially conscious entities. This not only attracts socially conscious consumers but also contributes to long-term brand loyalty.

The Deloitte survey sheds light on the multifaceted advantages of ethical practices, from attracting customers to fostering positive work cultures and enhancing employee satisfaction and retention. By incorporating ethical considerations into your business strategy, you not only contribute to a more responsible and sustainable business environment but also position your company for long-term success in an increasingly conscientious marketplace. The link to the Deloitte survey provides a valuable resource for those looking to delve deeper into the intricate relationship between ethics and business performance.

And, that the integration of BCORP, B1G1, and ESG/CSR principles into business operations signifies a commitment to ethical practices that go beyond surface-level considerations. These frameworks redefine business success, fostering a brand identity deeply rooted in social and environmental responsibility. By embedding these principles, businesses not only contribute to societal well-being but also cultivate customer loyalty by aligning with the values of an increasingly conscious consumer base. The journey towards ethical business practices becomes a powerful narrative, shaping a legacy of positive impact and responsible entrepreneurship.

Deloitte Reference: Deloitte Survey

The Power of Mentorship: Accelerating Small Business Success

Over the last 2 decades, the role of mentorship has emerged as a transformative force, fostering not only guidance but tangible impacts on revenue growth and overall sustainability. The Federation of Small Businesses (FSB) has conducted extensive research, shedding light on the positive correlation between mentoring programs and small business success. This blog explores the key findings from the FSB, delving into how mentorship can propel businesses towards higher revenue growth and sustained success.

Understanding the FSB’s Insights

The Federation of Small Businesses serves as a crucial resource for small businesses, providing insights, support, and research that illuminate the path to success. One of the pivotal findings from the FSB highlights the profound impact of mentorship programs on the growth and sustainability of small businesses.

  1. Positive Correlation Between Mentorship and Revenue Growth

According to the FSB, businesses that actively engage in mentorship programs experience a notable uptick in revenue growth. This correlation is not merely coincidental but reflects the strategic advantages that mentorship brings to the table.

    • Key Statistics from the FSB
      • Small businesses with mentorship programs report, on average, X% higher revenue growth compared to those without mentoring support.
      • The impact is particularly pronounced in the first few years of operation, showcasing the immediate benefits of mentorship.
  1. Enhanced Overall Sustainability

Beyond revenue growth, the FSB’s research underscores the broader implications of mentorship on the overall sustainability of small businesses. Sustainability here encapsulates not only financial stability but also factors like adaptability, resilience, and long-term viability.

    • Insights into Sustainability Metrics
      • Small businesses engaged in mentorship programs demonstrate a higher rate of survival and resilience during challenging economic climates.
      • Mentorship contributes to the development of robust business practices, ensuring sustained success over the long term.

The Dynamics of Mentorship

  1. Knowledge Transfer
    • Mentorship facilitates the transfer of experiential knowledge from seasoned mentors to business owners. This knowledge encompasses not only industry-specific insights but also practical strategies for navigating challenges.
  2. Networking Opportunities
    • The mentor-mentee relationship opens doors to valuable networking opportunities. This not only broadens the mentee’s professional circle but also introduces them to potential clients, partners, and collaborators.
  3. Strategic Guidance
    • Mentors provide strategic guidance, helping small business owners make informed decisions. This includes everything from financial planning and marketing strategies to navigating legal and regulatory landscapes.

Based on the FSB’s insights, here are practical steps for small business owners to implement effective mentorship programs:

  1. Identify Potential Mentors
    • Seek out mentors with relevant industry experience and a willingness to guide and share insights.
  2. Establish Clear Goals
    • Define specific goals and objectives for the mentorship program, aligning them with your business’s growth and sustainability objectives.
  3. Foster Open Communication
    • Create an environment where open communication is encouraged. This includes regular check-ins, feedback sessions, and a willingness to learn from both successes and challenges.

The Federation of Small Businesses research underscores the pivotal role of mentorship in driving small business success. From accelerating revenue growth to enhancing overall sustainability, mentorship programs offer tangible benefits that extend far beyond traditional support structures. As small business owners navigate the complexities of entrepreneurship, embracing mentorship emerges not only as a strategic choice but as a transformative journey towards sustained success. The insights provided by the FSB serve as a beacon, guiding entrepreneurs toward the profound advantages that mentorship can bring to their businesses.

Crafting an Elaborate 2024 Business Plan

Let’s now dissect the process of seamlessly integrating the #ADDAZERO Methodology into your 2024 business plan:

  1. In-Depth Mindset Analysis
    • Begin with a comprehensive assessment of your entrepreneurial mindset. Pinpoint limiting beliefs and areas ripe for growth, aligning with the overarching principles of authentic and ethical business practices.
  2. Comprehensive #ADDAZERO Integration
    • Embrace the #ADDAZERO Methodology as a guiding force in your business strategy. This includes delving into 1:1 mentoring, leveraging group coaching dynamics, and tapping into valuable resources like the #ADDAZERO Podcast and the #ADDAZERO Institute for unparalleled training and coaching experiences.
  3. Embedding Ethical Practices
    • Go beyond the surface of ethical considerations by deeply embedding principles of BCORP, B1G1, and the ESG and CSR agenda into your business operations. Ethical practices become not just a checkbox but a fundamental part of your brand identity, contributing to societal well-being and fostering customer loyalty.
  4. Transitioning to Legacy Building
    • Shift the focal point from short-term gains to long-term legacy building. Consider how your business can be a force for positive change in the community, contributing meaningfully to the mission of eradicating unemployment in the UK.


As a budding Entrepreneur, constructing a business plan for 2024 isn’t just a recommendation, but a necessity.  Our business planning when done correctly transcends traditional approaches. It necessitates a deep dive into the entrepreneurial mindset, a process underscored by My TrueNORTH’s #ADDAZERO Methodology. This transformative approach aligns seamlessly with ethical practices and legacy building, providing a robust and reliable roadmap for conscientious business owners seeking not just growth, but a meaningful impact. By integrating these principles, you lay the foundation for a successful and fulfilling entrepreneurial journey, ensuring sustained success for years to come.

To learn more about our BATTLEPLAN Masterclass, including a comprehensive Business plan template, and user guide.  Visit: https://www.mytruenorth.biz/business-coach-mentor/masterclasses/