Recommended Reading

My TrueNORTH – Entrepreneur’s Library

Whilst there are thousands of highly effective and inspirational business books, My TrueNORTH have a recommended reading list of books that we have read, implemented within our own businesses and seen amazing results.

I very much appreciate this list, which is neither endless nor subjective; however, this is the My TrueNORTH recommended reading list.

Simply CLICK ON the title to purchase YOUR copy:

Mindset

• Start with WHY? – Simon Sinek
• Think and Grow Rich – Napoleon Hill
• The seven habits of highly effective people – Steven Covey
• The Chimp paradox – Prof. Steve Peters
• The Millionaire Masterplan – Roger J.Hamilton
• Your Life, your legacy – Roger J.Hamilton
• Money: Master the game, 7 steps to financial freedom – Tony Robbins
• The compound effect – Darren Hardy
• Legacy – James Kerr
• Good to Great – Jim Collins
• The One Thing – Gary Keller & Jay Papasan
• Atomic Habits – James Clear

Marketing

• Over Subscribed – Daniel Priestley
• Category of One – Joe Calloway
• Invisible Selling Machine – Ryan Deiss
• Content Inc. – Joe Pulizzi
• The Decision Book, 50 Models for Strategic Thinking – Roman Tschappeler
• Business Model Generation – Alexander Osterwalder
• Good strategy, Bad strategy – Richard Rumelt

Sales

• Influence, the psychology of persuasion – Robert B.Cialdini
• The little red book of selling – Jeffrey Gitomer
• The sales bible – Jeffery Gitomer
• Advanced selling strategies – Brian Tracy
• The psychology of selling – Brian Tracy
• To sell is human – Daniel H.Pink
• Endless referrals – Bob Burg
• No BS Pricing Strategy – Dan Kennedy
• The art of profitability – Adrian Slywotzky
• Go-Givers sell more – Bob Borg

Operations

• The E-Myth – Michael Gerber
• Systemology – David Jenyns / Michael Gerber
• Scaling up – Verne Harnish
• The ultimate question 2.0 – Fred Reicheld
• The Zappos Experience – Joseph Michelli
• Traction – Gino Wickman

Finance

• Rich Dad, Poor Dad – Robert Kiyosaki
• Profit First – Mike Michalowicz
• Cashflow Quadrant – Robert Kiyosaki

Team

• Fish – C.Lundin
• Raving fans – Kenneth Blanchard
• Extreme Ownership – Jocko Willink & Leif Babin
• Measure What Matters – John Doerr (OKRs)

I’d be delighted to hear your feedback and thoughts on this list, whether you’ve read any/some/all of these, and the impact it’s had on you and your business.

Likewise, I’m always on the lookout for new books to read (and potentially add to my list), so please drop me an email with your feedback, comments and suggestions: en*******@*********th.biz