FAQs

Over the last few years, we’ve been asked HUNDREDS of questions regarding the significant and sustainable growth of both business and business owner.

Here, we’ve tried to catalogue as many of those questions as possible, as we believe that for everyone that has asked, there must be at least a dozen more than have thought, but not asked, and many more who haven’t even yet stopped to think!


Questions about My TrueNORTH (14)

No, quite to contrary. Once your application has been successful, you have ‘locked out’ anybody else within that industry from joining the same group. This method of exclusivity not only creates a diverse range of businesses and business owners with a wide range of knowledge,m background, experience and ability, but it also enables you as a business owner to develop beyond the boundaries of your own industry and this become more capable of dealing with larger and more complex problems than just those directly relating to you and your industry.

I’m SO excited with what we have created within our ADDAZERO Business Challenge. It’s taken well over 3 years of research and development, trials and testing, measuring amending and recording the results prior to us testing it on ANY other business than our own.
Then when we beta tested it with 12 selected business owners, we knew it as going to be regarded as our best work to date. ADDAZERO is a proven 8 step process to ensure ANY business has the right foundations in place on which the owner can confidently and competently SCALE their business.
It’s the foundation’s framework for significant and sustainable growth and then broken down into bite-size chunks to enable ANY business owner to work through the challenge implementing little and often to see the Significant and Sustainable SCALE of both them and their business.
It doesn’t matter whether your yet to set up in business, at the beginning of your business growth journey or already well into that journey but still seeking that special ingredient to help transform it into a super successful legacy. The #ADDAZERO Business Challenge is about ensuring you have everything in place at the right time and quantity to make MAGIC happen!

Along time ago when I was first starting out in Business I took on an ActionCOACH as my first ever business coach and have been through their coaching program and peer-to-peer groups. I remain friends with my first ever coach and have friends and colleagues who have bought into this international franchise of business coaching and peer-to-peer learning groups. Their format is more akin to our JSO and Pathfinder groups in that they meet for either short interactions or one day (no stay over) and that the session is predominantly taken up by the ActionCOACH franchisee providing some shared learning on a chosen subject rather than a full day locked in peer-to-peer support. Their structure of the peer-to-peer groups is more akin to our Pathfinder groups choosing which problems to look at based on a democratic vote by those present in the time available. Both groups offer 1:1 coaching aside of the time in Mastermind although within ActionCOACH there is an additional charge for this. UNLIKE ActionCOACH., My TrueNORTH is a privately owned Limited Company and does not Franchise out their business model. The level of investment required to join ActionCOACH. is approx 35% more than that of Explorer Mastermind.

I’m fortunate enough to have attended a number of T.A.B. peer-to-peer groups and have friends and colleagues who have bought into this national franchise of peer-to-peer learning groups. Their format is more akin to our Pathfinder group in that they meet for one day (no stay over) and that the morning is taken up by the facilitator providing some shared learning on a chosen subject rather than a full day locked in peer-to-peer support. Their structure of the mastermind is similar to that of Explorer although perhaps more rigidly stuck to in that for each clients mastermind hour, there is a set amount of time to deliver the problem, a set amount of time to ask questions and a set amount of time to offer thoughts and potential solutions. Whereas Explorer Mastermind is a lot more governed by the facilitator and the business owner whose business we are working on to determine HOW best to utilise their time. Both groups offer 1:1 coaching aside of the time in Mastermind although within T.A.B. their is an additional charge for this. UNLIKE T.A.B., My TrueNORTH is a privately owned Limited Company and does not Franchise out their Mastermind model. The level of investment required to join T.A.B. is very comparable with that of Explorer Mastermind.

I’m fortunate enough to have attended one or two A.C.E. meetings and have friends and colleagues who have bought into this international franchise of mastermind groups. They tend to be for larger businesses than we work with (Typically £3M+) and run their groups at a larger size to ours (12-18 people) The emphasis of these is often about the Business LEader and THEIR development both personal and professional, in the knowledge that shaping better leaders, subsequently shapes better business. Their format is more akin to our Pathfinder group in that they meet for one day (rarely do they stay over) and that the morning is taken up by a speaker masterclass rather than a full day locked in peer-to-peer support. As there are more people per group and less time spent together, everyone tends to get asked WHO has a problem they’d like to discuss, and then time is allocated to those who volunteer something, as opposed to Explorer Mastermind where EVERY member gets an equal amount of time working on THEIR business. Both groups offer 1:1 coaching aside of the time in Mastermind although within A.C.E. I understand there are additional charges for this. UNLIKE A.C.E., My TrueNORTH is a privately owned Limited Company and does not Franchise out their Mastermind model. The level of investment required to join the Academy of Chief Executives is approx 30% more than that of Explorer.

I’m fortunate enough to have attended a number of Vistage peer-to-peer groups and have friends and colleagues who have purchased a franchise within this international chain of mastermind groups. They tend to be for larger businesses than we work with (Typically £3M+) and run their groups at a larger size to ours (10-15 people) Their format is more akin to our Pathfinder group in that they meet for one day (no stay over) and that the morning is taken up by a speaker masterclass rather than a full day locked in peer-to-peer support. As there are more people per group and less time spent together, everyone tends to get asked WHO has a problem they’d like to discuss, and then time is allocated to those who volunteer something, as opposed to Explorer Mastermind where EVERY member gets an equal amount of time working on THEIR business. Both groups offer 1:1 coaching aside of the time in Mastermind although within Vistage there is an additional charge for this. UNLIKE Vistage, My TrueNORTH is a privately owned Limited Company and does not Franchise out their Mastermind model. The level of investment required to join Vistage is approx 30% more than that of Explorer.

Mmmmm, that’s a tough one.
Our JSOV program we ask people to commit to for a minimum of 3 months, this gives us time to get to know you and your business sufficiently that we can work with you on identifying, putting in practice and reviewing the results of those actions sufficiently to see real change.
The Pathfinder™ program we ask clients to commit to a minimum of 6 months, giving us the opportunity to identify WHAT training you would most benefit from and providing that in an easy to understand and implement logical manner.
Our Explorer™ #ADDAZERO™ Mastermind is a minimum of 12 months commitment. To reach the boardroom you really have got to Know Like and Trust those you are working with sufficiently to be willing to work with them on their business as readily as they are to work with you on yours.
My 1:1 consultancy I also ask for a minimum of 3 months at a time that we can work on a specific problem or problems sufficiently to see real results.
We’ve been providing coaching since 2014 and our retention rate is well over 95%, you see, once you have a coach that works for you, you tend to stick with them! I’ve been with my coach for nearly 9 years now and have no plans to either stop or change either. They are an integral part of my decision-making process, because I KNOW that they will ALWAYS help me ask better questions and make better decisions!

Yes, and No! Yes, in as much as we will have an agenda laid out by what it is you ultimately want to achieve and the parameters within which we will work.  No, in as much as, there is not a one size fits all, there is not a holy grail of business success and no business blueprint which is simply drag and drop onto every business.

We have a proven method of working with systems and processes we have created and tested over and over and over again that we know add massive value to our clients.  How we apply these, when we apply these, who applies these are all determined by the client, their journey so far, what they are aiming to achieve and their ability to implement change.

Our Explorer Mastermind is specifically for established business owners (£250K+) looking to SCALE. We meet every 8 weeks as we form a notional Non-Exec Board for each others business, and by doing so provide the highest level of strategic support and direction whilst supporting you as you SCALE your business.

This group is not for the faint-hearted or those wanting to dip their toe in the water. We are committed and serious about the Significant and Sustainable growth of us and our businesses. Aside from the boardroom, every client receives 1:1 coaching from a 2 x Global Entrepreneur ‘Big Impact to Business’ Award Winner listed on the ‘Clear Business Thinking’ POWER 100.

You can read more about our #ADDAZERO Explorer Mastermind by clicking here: https://www.mytruenorth.biz/business-coaching/explorer/

Alternatively, why not book a complimentary call to discuss it with one of our Global Award Winning Business SCALE coaches?

CLICK HERE to book a time thats suits YOU.

Our Pathfinder is the perfect blend of Masterclass and Mastermind. For 11 months of the year, we meet physically near our offices in Warrington, Cheshire. In the AM we provide a 3Hr masterclass on a whole range of business-specific topics, from Vision and Values to Marketing and Sales, From finance and profits to HR and recruitment, every session provides practical help, guidance, learning, and support for the members present, and delivered by a Subject Matter Expert. Over lunch, you get to pose the rapid-fire Q&A with the trainer before entering Mastermind in the afternoon. Collaboration is key to growth, and mastermind gives you the opportunity to learn, share and develop as a team whilst guided and facilitated by an international award winner.

This really is a unique combination of Masterclass meets Mastermind and provides the balance betwene learning new skills and the support required to overcome any hurdles to implement your new finding learning, to maximum benefit for you and your business.

We first launched our JSO (Just Setting Out) program in May 2015, however, it’s not specifically for those just setting out in business, its just as easily be suitable for those perhaps just setting out with a business coach! We meet ONLINE for at least one hour every month, where I pose the question “Whats the biggest hurdle you are currently facing, which once resolved will make the biggest difference to you and your business? and then we work live on air to review, consider and determine how best you can overcome this or work around it in order it ceases to be a problem and we can move past it. It’s often been described as transformational for many who have taken part and is our entry level coaching program.

We do because we want to support business owners in a variety of ways dependant on their need and circumstance.
We offer ALL business owners a complimentary coaching call, to determine a little more about you, your business, where you are and where you want you and your business to be, so we can best advise on the right method of achieving this.

Our programs have all been designed with YOU in mind, therefore we may well recommend a particular program if we think this is likely to be the best fit for you. However, ALL our programs are interchangeable and based around helping and supporting YOU to achieve YOUR success Summit™.

If your uncertain as to which one might best suit you, simply click below and book a COMPLIMENTARY 30min coaching call with one of our award winning Business Scale Coaches:

CLICK HERE to book an appointment when it best suits YOU!


GREAT Question. Let me briefly explain:

I believe EVERY great business starts with a story, MacDonald’s, Apple, Tesla they all have a great story, so here’s the shortened version of ours… Let’s assume your goal in life was to have trekked to the North Pole! (I know, that’s rather ambitious, but hey, what’s life for if not to have ambitious goals).

We know you can’t simply fly out there for the weekend, you’re going to have to trek, and for that you’ll need a team, some training and equipment. You’ve got the team, done the training and bought the right equipment (including a good compass) and todays the day you wait for the needle to settle on the N, and then call out “Right team, follow me!” Follow the N from the UK and you’ll find yourself somewhere in Scandinavia! because your following MAGNETIC NORTH!

The same goes in business.

You’ve got a team, you’ve all been trained, and you’ve got all the right equipment. You’ve started out and religiously followed what you thought was the right path but been so busy ‘doing the doing’ working IN the business, you haven’t noticed you’ve deviated one degree off course.

That one degree is preventing you from ever achieving what you set out to achieve, and more than 95% of business owners NEVER achieve their initial goals!

My TrueNORTH are more like Sherpa’s than coaches!

We get to know you, and your business, what your goals and aspirations are, and help to ensure you have not deviated from the course, or how to quickly re-find the right course, so that you may continue in the knowledge your heading in the right direction to achieve everything you ever set out to achieve.

We provide the TRUENORTH compass, the map and the guide to help you TRULY achieve YOUR SUCCESS SUMMIT!

With social media awash with people turning to coaching, your right to ask: Well, who are you? After all, it’s not like I’m either a world leader, or a politician or pop star!

I’m Jay Allen.

From leaving school I studied Psychology and Sociology with a particular interest in communication and behaviour patterns. Quickly deciding I didn’t want to work as a Social Worker, I joined the British Army, training to be an Advanced Trauma Medic. Over the 14 years within the Armed Services, I progressed through the ranks, qualifying in Pre-Hospital Advanced Trauma Life Support as well as studying to become a Teacher. Leaving the service (through injury) in 2003, I turned my attention to the world of business, and over the next 12 years have worked at Boardroom level with 2 of the largest brands on the high street, and at a regional level within the public sector prior to either buying, acquiring or setting up from scratch 4 of my own businesses.

I currently sit on the Non-Exec Board for a Multi-million-pound management company, and chair the board of trustees for a registered charity, alongside my role as international keynote speaker, published business author and the founder of My TrueNORTH – The UK’s leading Ethical Coaching Company.

In 2012 I won a Global Entrepreneur ‘Big Impact to Business’ Award (Kauffman Institute for Entrepreneurship) only to win it again in 2013! Most recently, I was added to the Smith & Williamson ‘Clear Business Thinking’ Power 100 as one of their top business influencers in the UK.

Personal Development Questions (9)

Interestingly enough, less than 10 years ago the concept of Business Coaching to everyone other than those working in the top end of PLC land was almost unheard of, and yet as more and more business owners come to realise the huge benefit having a coach (just like in EVERY professional sport) has on both personal and professional development, the more common place the role of a Business Coach has become.

It’s interesting though.  There have been a number of times when I’ve been invited to networking events when people learn I’m a Business Coach and declare “I’ve already got a coach!” as if I’m about to pounce on them and pester them for business! (When nothing could be further from the truth). You’ll notice I’ve already stated, “When I’m invited…” not “When I go…” as these days the only time you tend to find me at networking events, is when the event organiser has invited me to present our #ADDAZERO Business Challenge keynote to the business owner audience!  I’m not there to ‘tout’ for business and CERTAINLY have no intent of suggesting to anyone to ‘ditch your coach and come and join me!’. That’s simply NOT how we work.  The fact is, if you already have a coach, that’s GREAT.  Then you already understand the immense power and impact having an impartial view point, an independent guide can have both on you and your business. I’m really pleased (and open) about the coaches and mentor I have within my life, and more than happy to talk and share the experience I’ve had (and having) as a result.

But, just like in the very top international level of sports (that’s where you want your business to get to right? The very TOP, PREMIERSHIP level?) not one sportsperson has ONE coach.  Let’s take motor racing for a moment; Lewis Hamilton doesn’t have ONE coach!  He has a number of coaches concentrating on each area of his life (both work and personal) to help him manage each aspect of his life to be the very best version of himself he can be.  Aside from his driving coach, he’ll also have a fitness coach, a psychologist, a nutritionist, a financial coach most probably a marketing/brand/PR coach as well.  There is an entire team of people working in the background to support Lewis to be the very best he can be in each and every aspect of his life.

I’m THRILLED you already have a coach. That makes you more like me, because like you, I have a number of people that coach/mentor me also!  It also means your more open to being coached, and that makes helping you SCALE your business easier to begin with.  I’m CERTAINLY not looking to cross anyone off the list.  Quite the opposite, last year alone I referred a number of my existing clients TOO other coaches with whom I knew they would get great benefit from working with, IF and WHEN there is a need/requirement to review and amend various aspects of you and your life to become the very best version of you that you can be.  Trust me, I’m NOT a fitness coach.  Nor can I advise you on nutrition, or your personal Brand Management.  I have a very specific niche to which I work well, and that is working with Owner Managers (or Managing Directors with autonomy to make all the day to day decisions within the business) to move from a GROWTH model to a SCALE model.

There are 2 answers here: Firstly, if you’re a business owner, you may well require both! You see, I’ve come across too many business owners that fall into one of two camps! There are those that know loads about business, but fear to implement it in case its wrong, and either fear failure or success so significantly that they keep learning but fail to implement.
These business owners get more and more frustrated because the more they learn, the more they think their business should be successful, without actually implementing much of what they have learned! Then there are those whose business is struggling, not owing to IT not being capable, but the business owner either not knowing or not having the confidence and competence to allow it to become all it is capable of!
Either the business is strangling the owner, or the owner is strangling the business, either way, its not working effectively! Both of these people need a BUSINESS COACH. We’ve tried to blend personal development (for business) with business development in order to aide the business and the business owner growing together. However, for those as either employee’s with no desire to run their own business, or those looking for personal development outside of being business related, there is a whole myriad of coaches who specialise in this kind of coaching.
I’m more than happy to endorse Will Polston, founder of TEN (THe Elite Network) as an outstanding coach in this field. He’s got the knowledge, experience, and ability to really help people develop themselves well. You can find more details about Will by visiting his TEN website: https://the-elite-network.co.uk

Pathfinder isn’t for everyone. It can identify weaknesses that perhaps you were unaware of and encourage you to learn about things you never realised were relevant. You should also be THE decision maker or the KEY decision maker within the business.  However, for those that do fit this description, we offer one of the most comprehensive support programmes on the market!

I’ve got some GREAT news…

Thats probably THE most commonly used reasons as to why most people opt NOT to join a mastermind group (so your not alone).  Their are a multiple of reasons as to why you may THINK your not ready for Mastermind, and a few more as to why you might not actually be ready for a mastermind!

  1. I’ve never done anything like this before – Fabulous, then you don’t have any pre-concieved idea’s or comparisons to make, and you can enter with a fresh perspective and take it for what it is!
  2. I’ve not got the time – Then you’ve probably not got the time to do any other form of personal and business development, resulting in the business becoming stagnant, you loosing your enjoyment of it, and ultimately the business failing!  No, seriously, if your not ready to commit 24Hrs every 8 weeks to the future success of your business, you most probably aren’t yet ready for what Mastermind has to offer.
  3. I’m already in a Peer-to-Peer support group. OK, hows that working out for you?  In my experience, peer-to-peer is great for sharing wins and maybe a few referrals, but without either an agenda, or some commitments and an independant person there to DRIVE you and your business on, they rarely last for long and become more of a self appreciation society than a structured SCALE program.
  4. I can’t afford it. If thatrs the case you really can’t afford NOT to.  You see, Mastermind is designed to help you and your business to significantly and sustainably grow.  Yes, there is a cost, but rather than seeing it as such, recognise it as the investment both you and your business need, to take you to the next level.
  5. I wouldn’t know where to start. Ironically, neither do ANY of the other people who join Mastermind.  We are all business owners, we all had our ‘first meeting’ and all remember how that felt!  Mastermind is about providing the help, encouragement, guidance, education, assistance, and accountability required to support its members grow both personally and professionally.

Be under no illusion: our #ADDAZERO Explorer Mastermind isn’t for everyone.

It can be brutal and unforgiving and really push you to achieve more and more and more. However, if you are THE decision maker or the KEY decision maker and be running a business with a turnover in excess of £200K then your likely to currently be questioning as to whether or not to join the one thing thats going to help transform your business over the next 12,18,24 months.

If this doesn’t apply to you, then perhaps our Pathfinder program may be better suited to you?…

Great, that’s the very best time to take on a coach!
You see any form of uncertainty be that uncertain as to whether to turn left or right, whether to take them on or lay them off, whether to enroll or wait another year. Uncertainty is costing you both time and money. Coaching is specifically designed to help you develop both the confidence and competence to make bigger, bolder more impactful decisions quicker. Coaching is about developing you AND your business so as it grows you grow and vice versa.

Whilst our programs have been designed to cater for the needs of those on each program, it is acknowledged some business owner either require more or desire more help and support than others, therefore we have regular review meetings (90days) with every client to establish how best we can support them to achieve THEIR goals.

That often depends on where you started out from, where you have come to and where you are hoping to get to? In order to best answer that, we offer a 30min complimentary coaching call, so we can learn a little more about each other, to establish what is the right course of action and whether My TrueNORTH is the best solution for your current requirements, or whether we can refer you and make an introduction to one of the many other coaching providers available.

www.mytruenorthuk.youcanbook.me

The Million dollar question! In order to best answer that, we offer a 30min complimentary coaching call, so we can learn a little more about each other, to establish what is the right course of action and whether My TrueNORTH is the best solution for your current requirements, or whether we can refer you and make an introduction to one of the many other coaching providers available.

www.mytruenorthuk.youcanbook.me

Yes. In college and university, I studied Psychology and Sociology gaining an HND in Social Sciences. From there I moved into teaching and gained a degree in Adult Education. I maintained my interest in the human body and studied Emergency Medical Sciences at degree level, specialising in Trauma (Both Physical and Mental).
More recently I began learning more about Nero Linguistics and gained my Master practitioner certificate in 2014.
I am a registered member of the International Association of Coaching Professionals and a Member of the International Association of NLP Practitioners.
Aside from my academic qualifications, I’ve also got over 20 years of experience in running 4 of my own businesses, co-foundering 2 others, and currently Non-Exec Director for a multi-million-pound management consultancy. Finally, I became Chair of Trustee’s for a registered charity in April 2018.

Mastermind Questions (7)

If this is the first question, you may well not really be ready to join a Mastermind.  You see, Mastermind is NOT a cost, but an investment.

I promise, I’ll answer your question, however, for one minute, just imagine your business 1 year from now, having had the help, guidance, support, encouragement, and accountability provided by a dedicated team of ‘non-exec’s within your business.

A team as dedicated as you to the significant and sustainable growth of both you and your business, who have committed to helping you achieve bigger goals than you have ever previously considered. And, who have a proven record of delivering on their promises!

Now consider how much you may have to invest for this level of engagement. To advertise, interview, recruit, train, salary, provide the perks and benefits (holidays, car, phone, laptop, memberships etc) associated with a role of such importance.

In this sense, to achieve this WITHIN your business is likely to be a sizeable 6 figure investment right?

In which case the investment of a Mastermind is a FRACTION of what it might otherwise cost to benefit from this level of help and support!

Whilst there are some Business Mastermind groups that charge hundreds of thousands of dollars to join, and many others that charge multiples of tens of thousands of dollars entry.

As My TrueNORTH is recognised as the UK’s leading Ethical Coaching Company, we have carefully considered the level of investment required to join our #ADDAZERO Explorer Mastermind. Too much and it only attracts those already doing exceptionally well.  Too little and it attracts Tire kickers who want to claim to being a member, but not willing to do the work!  Our Explorer is therefore priced around the cost of a P/T member of staff.

mastermind group is designed to help you navigate through challenges using the collective intelligence of others.

How does a mastermind work? A group of smart people meet frequently, to openly discuss and tackle challenges and problems together.

Often chaired by a facilitator, these are often the BREAK THROUGH for many business owners.

The concept of the Mastermind group was formally introduced by Napoleon Hill in the early 1900s in his timeless classic Think & Grow Rich.
He wrote about the Mastermind principle as the coordination of knowledge and effort of two or more people who work toward a definite purpose in the spirit of harmony.
This was also echo’ed by Einstein who proclaimed “You will never overcome any problem, whilst using the same level of thinking, as that which caused it” And further developed by the World Famous Carnegie.

mastermind group is a peer-to-peer mentoring concept used to help members solve their problems with input and advice from both the Mastermind facilitator and the other group members.

The concept was coined in 1925 by author Napoleon Hill in his book The Law of Success, and described in more detail in his 1937 book, Think and Grow Rich.  Mastermind was also discussed widely by Einstein and developed further by Carnegie.

mastermind group helps you and your mastermind group members achieve success. Mastermind group facilitators start and run groups. They help the group to dive deeply into discussions, and work with members to create success — as each member defines it.

The facilitator often has wide reaching knowledge and experience, and able to motivate, inspire, inform and hold to account each Mastermind member.

The intention of a Mastermind Group is that peers can help each other solving problems and developing themselves together through input and advice from each other and the Mastermind Chair. The core value of a Mastermind Group is the synergy of energy, motivation, and commitment as well as the willingness to learn and grow together and the commitments you make, to which your colleagues subsequently hold you to account.

business mastermind is a group of business owners, who understand and accept the concept (originally conceived by Napoleon Hill in 1925, and referenced by Carnegie and Einstein) that you will ALWAYS achieve more by collaborative thinking than individually. You will meet regularly and ‘mastermind‘ through the various elements of business to benefit each other and you’re businesses. Ideally you’ll have between 5 and 12 people in the group.

General Questions (12)

An executive director works for the company (usually full time) and has a senior role responsible for the strategic and tactical management of the division they run. Typically, they are C-suite roles, such as Chief Executives, Chief Financial Officers, Chief Technology Officers, and other executive division heads.

A non-executive director works in an advisory role as a consultant. The workload can vary, but typically it might be 10 to 40 days a year, including board meetings.

Category: General Questions

Independent director is often used interchangeably with the term non-executive director. However, independent directors are those that do not have any significant relationship past or present with the company (such as being a former employee or a major customer) beyond their non-executive role and can have only a limited shareholding or investment in the company.

So while all independent directors have the same role on the board as non-executive directors, not all non-executive directors can be considered independent directors.

Category: General Questions

Recruiting a non-executive director can help a small business gain experience, knowledge, contacts and ideas, as well as provide constructive criticism – all of which cannot fail to be of value to a company regardless of its size.

Many people will have heard of ‘Non-Exec Director’s but few fully understand what they are, much less what they can potentially do for a small or growing business.

What a non-executive director can bring to your business:

1. They have experience
Non-Exec Directors can fill a gap in a small business owner’s experience, or can add industry knowledge of a specific sector that the business is targeting.

Most Non-Exec Directors have usually helped a number of businesses find their feet, grow or survive tough times. And, if a Non-Exec Director is faced with a situation they’ve never dealt with before, they’ll probably know someone who has.

2. A fresh perspective
A Non-Exec Director doesn’t work with a business full time and won’t be concerned with day-to-day issues but will instead look at the bigger picture.

What is the direction of the business? Are targets being met? What environmental changes might affect the business? Which competitors should the business watch out for and what are the plans to keep ahead of the competition? They will have the ability to advise with confidence and make unbiased decisions in the interests of the business.

3. Connections that count
A successful business is a connected one, and a great way of making connections is through networking. However, for a small business it can be time consuming and can often prove difficult to build a trusted network of contacts.

A Non-Exec Director, in many cases, can offer an address book of relevant contacts that aligns with their own experience. This could be suppliers, distributors or potential customers to help boost business or a marketing guru or potential partner to add a new dimension to your company.

4. Keeps the management team in check
Many company boards become the victims of bad habits; missed agenda items, conversations being side tracked, and opinions being discounted.

The introduction of a Non-Exec Directors will help to keep things on track, and help to alleviate any tensions.

5. An objective view
Non-Exec Directors can round off a board by not only providing experience and knowledge that other directors may not have, but also by being able to take a more objective view of issues affecting the business and offering a wider sense of the possibilities for growth.

If, for example, your company grows and you consider flotation as a way to expand, they can act as a mediator voicing the pros and cons of such a move. Or, if there’s a financial crisis within the company or your market, they can alleviate stress and bring a voice of reason to the table.

Category: General Questions

Sure.  I initially studied in Nottingham for an HND in Sociology and Psychology with a particular interest in Communication and Human Behaviour.  I went on to qualify as a social worker with a view to working with disadvantaged children.  However, quickly determined there was far too much politics involved in social work and began looking for a change in career.

Many of my friends at that time had seen all the adverts for “The Army needs YOU” in the run up to the Falklands War, and had joined the Armed Forces.  And by the time I was becoming more disillusioned with my career choice to date, they all had qualified and deployed and were coming home with Money, and Girlfriends and war Stories.

I joined the Army as a Combat Medic, initially with a view to doing the minimum 3-year term.  But quickly fell in love with the work hard, play harder mentality and the fact that no two days were ever the same. I served for slightly over 12 years, rising through the ranks and responsibilities, before a series of ‘incidents’ eventually saw me Medically discharged in 2003.

Since then, I’ve worked at Directorship level for one of the UK’s largest Supermarket chains, At Regional Management level within the Public Sector in both Change Management and Training & Development, before branching out into the world of entrepreneurship.

I’ve either bought, acquired or set up four of my own businesses, and currently sit on the Exec Board for a Rapid Growth Tech Company, and have recently completed a role as Chair of the Board for a Registered Charity.

I am a Global award winning motivational speaker, published author and the founder of the #ADDAZERO Business Challenge.

Category: General Questions

We are frequently asked about the phrase “The ETHICAL coaching company” as to exactly what we are referring to as ethical.  After all, surely every business operates ethically?

I’m not one idle gossip, but in my experience, people have a very different view on the term ethics, and I’ve certainly come across some business owners who by no means match our perception of the term ethical.

Whilst I know there are many kinds of coaching available, I’d like to share with you our thoughts on the term ethical.  For me, that means understanding that as a coach, my role is to support you and your journey of development, and not simply expect you to purchase one of my programs, follow me and tell you all about what I’ve done in the hope that might work for you too!

I’ve had, (and continue to have) a number of coaches with whom I’ve worked throughout my own business development, and the ones I’ve valued the most, the ones I’ve benefitted from the most, are the ones who have worked WITH me, not me being in some way subservient to their superior wisdom!

My TrueNORTH, prides itself on having some award-winning programs of coaching, which we bespoke to aid the individual client, rather than expecting everyone to buy an off the shelf package and hope it fits!  After all:

“One size fits nobody!

Category: General Questions

I often find it interesting when this question is asked, as to what they are REALLY asking! Within my career, I’ve worked in various organisations managing teams of people and responsibilities. Within my military career, I managed almost 100 people, within my corporate (post-military) career a few thousand people. My largest business 22 people on the team.
However more recently we have moved to a small in-house team with a series of trusted partnerships, Joint Ventures, and outsourced professionals. Gemma is my PA / Events Coordinator and looks after everything to do with my diary! Bailey is our latest addition to the fold and is exceptional and research and development for the company. Stuart is my accounts manager and looks after everything with a £ sign! Amanda heads up our marketing and looks after our brand and company message! and I’m the fee earner! Providing coaching and consulting to our many clients. Aside from that, we work closely with a large number of associates with whom we work on a project by project basis.

Category: General Questions

Personally, I live in Warrington, Cheshire – UK. The My TrueNORTH offices are in both York and close to my home in Warrington, which is where we host our Pathfinder Masterclasses.
Our Explorer Mastermind groups currently run across Northern England.
As a 1:1 consultant, I operate across the world. and for everything else,…….there’s www.zoom.us

Category: General Questions

I guess my initial answer would be, like what?
I’m not saying we can’t or won’t offer bespoke, I just know that from the years of experience in both business for myself and as an award-winning coach, we do tend to have a program that caters for the mass majority of business owners.
The best thing to do, would be to talk to us, so we can determine together as to whether My TrueNORTH is the right provider for you?

Category: General Questions

This has to be a two way street right, and so its important to also know what you can expect from me. Firstly my discretion. Coaching is an exceptionally honoured, humbling and trusted career. To gain the trust of a business owner to share their business with you is something I value beyond words. Once this trust has been gained, it must be maintained, and so you can remain assured, I take nothing more seriously that the information to which we share. Secondly, you can be assured of my honesty. I simply wouldn’t be a coach if I ‘sugar coated’ the truth. Therefore, there may be times when your not so happy with the tact I take, don’t feel comfortable answering my questions, feel challenged by my approach. The fact is; I’ll be asking the questions nobody else is asking, so you can find the answers nobody else has considered. If I’m not pushing you to achieve more, then I’m not fully achieving everything we have set out to achieve. My role is to stretch you, and sometimes that may feel uncomfortable, but without it you simply wouldn’t get to where I’m going to help you achieve.

Category: General Questions

In order to get the very best from your coaching, there are a few things I need from you. Firstly a signed agreement to confirm we are both in agreement as to what shall be covered throughout our time together. It’s hugely important both of us are fully aware and in agreement as to the nature of, and parameters in which we are both working together. I also need you to be honest with me and share everything there is to know about you and the business. I can only work with what you present, so failing to admit or share certain aspects will only skew the help, guidance, the support I can provide. Remember, I’m here to support you to achieve YOUR success summit, it’s not going to be possible to do that if I’m not aware of everything which could affect either you, the business or the outcome. I’ll be signing an NDA (Non-Disclosure Agreement) when we start working together but do need you to share with me everything that’s relevant and not just the ‘good bits!’.

Category: General Questions

Well, that depends on the coaching program you have chosen, coupled with your own requirements.
Our JSOV program runs monthly for 11 months a year for 60mins each time.
Our Pathfinder program also runs monthly for 11 months a year and is for one full day (9.30am – 5.15pm)
Our Explorer program runs Bi-Monthly and is for 23Hrs! (Tuesday at 7pm – Wednesday at 6pm) Explorer also includes a Bi-Monthly 1:1 meeting which lasts 90mins each.
My 1:1 coaching is usually offered by either Telephone/Skype/Zoom or Face to Face. Telephone/Skype/Zoom coaching is often 30min sessions. Face to Face are either 60 or 90min sessions.
Whilst these give you a rough breakdown of the various different options, as an ethical coaching company, these have to be able to be mutually beneficial and so can be tailored by mutual consent to each client’s requirements rather than a strict off the shelf solution. In this sense, I have some clients who prefer fortnightly coaching, whereas others require 5-6 weeks to implement everything we have discussed and agreed.

Category: General Questions

GREAT question. I find the best way to work with a new client is by first offering a complimentary 30min consultation. From this we can get to know a little of each other, answer any questions you may have (If they are not already answered here) and discuss what you are aiming to achieve through our time together. I’ve got a few questions I’d like to ask myself about you, the journey you have taken to date to get you to where you are right now, and where you’d like to be. From this, and if we have decided we are both a ‘good fit’ I’ll send you our FIRST THINGS FIRST workbook. It’s quite a detailed workbook, and something it may take you a little time to complete. But, it’s been put together to help both of us to determine WHAT is required to ensure every session we have together is highly valuable and beneficial to us both. Once you’ve had the chance to work through the booklet, you simply return a copy to me, and in return, we’ll use this to determine the terms on which we’ll be working together, and send over a confirmation document for you to look through. Within it, we’ll clearly lay out what you can expect from working with me, and in return what I’ll be asking for from you whilst we work together. Sign and return the form and we can get your coaching sessions booked in, it’s as simple as that.

www.mytruenorthuk.youcanbook.me

Category: General Questions

Fee / Investment Questions (6)

If this is the first question, you may well not really be ready to join a Mastermind.  You see, Mastermind is NOT a cost, but an investment.

I promise, I’ll answer your question, however, for one minute, just imagine your business 1 year from now, having had the help, guidance, support, encouragement, and accountability provided by a dedicated team of ‘non-exec’s within your business.

A team as dedicated as you to the significant and sustainable growth of both you and your business, who have committed to helping you achieve bigger goals than you have ever previously considered. And, who have a proven record of delivering on their promises!

Now consider how much you may have to invest for this level of engagement. To advertise, interview, recruit, train, salary, provide the perks and benefits (holidays, car, phone, laptop, memberships etc) associated with a role of such importance.

In this sense, to achieve this WITHIN your business is likely to be a sizeable 6 figure investment right?

In which case the investment of a Mastermind is a FRACTION of what it might otherwise cost to benefit from this level of help and support!

Whilst there are some Business Mastermind groups that charge hundreds of thousands of dollars to join, and many others that charge multiples of tens of thousands of dollars entry.

As My TrueNORTH is recognised as the UK’s leading Ethical Coaching Company, we have carefully considered the level of investment required to join our #ADDAZERO Explorer Mastermind. Too much and it only attracts those already doing exceptionally well.  Too little and it attracts Tire kickers who want to claim to being a member, but not willing to do the work!  Our Explorer is therefore priced around the cost of a P/T member of staff.

Maybe more a statement than a question, but it’s something I hear from time to time. It’s said in such a way that they are hoping you’ll say “Oh, go on then I’ll work with you for free!” and the simple fact is: NOBODY VALUES FREE! We’ve worked hard to provide an exceptionally valuable service at every level of coaching we offer, starting from less than £50pcm. For those who still claim they can’t afford it, the fact is they were never going to afford it anyway. They fail to see the value in the investment and see it as a cost, not an investment.
I’m not going to be rude and arrogant enough to say “You can’t afford not to” simply because I shouldn’t need to convince them. The fact is, with 2 global awards and listed on the ‘Clear Business Thinking’ POWER 100 many others have clearly seen the value we offer and recognised us accordingly. Until people see it as an investment, they will never act on anything we advise as anything other than a cost!

We may not be asked this quite as frequently, but it only goes to reason that if some consider us expensive, others see the immense value we provide and wonder “Where’s the catch?” The simple fact is, there isn’t one. We pride ourselves on being the UK’s leading Ethical Coaching Company, it’s not just what but WHY we are. Too cheap and you attract the wrong type of people who continually want more and more and more in return for doing less and less and less. Too expensive and your only available to the most wealth with whom don’t recognise the true value you provide, therefore being proactive and offering a variety of coaching options and payment plans enable you to choose whichever you feel is right for you.
We have a good mix of options available, that most business owners will see and benefit from.

From time to time we do have prospects ask this question, and I usually reply by asking “Compared to what?…”
You see, as you’ll see from my first answer in this section “How much does coaching cost?” If people have a concern regarding the level of investment we request from clients for working with them, they may not yet be ready for all the value, help, support and accountability that comes with all of our coachings.
However, IF people need to understand our payment structure in more detail, I’ll share this with them:
1. You are not simply paying for the time I spend with you, but contributing to all the time it has taken to accumulate the level, depth, and breadth of knowledge I have in being able to offer the guidance and advice that I do. (and 2 Global ‘Big Impact to Business’ Awards suggests this may well be advice worth listening to)
2. The investment you make in coaching through My TrueNORTH is most likely (if you implement your new found learning) to be transformational for you and your business. I’ve got reams and reams of examples where 1 coaching session has either generated or saved tens of thousands of pounds not just once, but continually. I certainly know with some certainty that if I charged based on results rather than time, I’d have FAR more in the bank that we do at present!
3. And this is most important: Our rates are ALL INCLUSIVE. Unlike many other businesses, that advertise one price, but then add a gzillion other things on top (Just think of your last flight: The seat cost £2.99 but choosing the seat, taking luggage, ordering food, paying taxes were all added afterwards resulting in your £147.98 total cost) our pricing is transparent and covers the entire investment (as a B2B seller, we HAVE to show +VAT rather than build that in also, so you know which element is TAX) but includes all coaching, and where applicable all training booklets and materials, room hire, overnight accommodation, refreshments EVERYTHING. Just one investment and everything else is included.

Yes. The majority of our services have a variety of payment options making them as affordable as possible to all.
ANNUAL MEMBERSHIP: a One-off annual investment is always the most cost-effective method of working with us, and will save you 20% of our already highly competitive level of investment.
QUARTERLY INSTALMENTS: Prefer to split the payments in 4? Make 4 equal quarterly installments, saving you 10% of our already highly competitive level of investment.
MONTHLY PAYMENTS: Prefer to pay monthly? Not a problem either, we’ll split the installments over 12 equal monthly payments, at our already highly competitive level of investment.
Our preferred method of payment is via Direct Debit (We use the Global LEader GoCardless to take these). However, we also welcome investments via BACS, Credit/Debit Card and even via PayPal!

If this is your FIRST question, then your probably not yet ready for coaching! You see, coaching isn’t a cost!… well, not if its done well. Good coaching is an investment, and possibly the most cost-effective ways of growing both you and your business.
I recall, a long time ago now, when I first heard the expression “The most expensive advice you’ll ever take, is that given for free!” I didn’t really understand it at first until I’d acted upon advice ‘given for free’ only to realise how poor the quality of advice actually was and how costly it had proven to both me and my business! However, the same doesn’t always follow suit with how MUCH the advice costs.
I’ve been in conferences around the world where the presenter has charged $50,000, $75,000 even $100,000 for 1 day of their time! and I’ve always wondered WHAT value they can actually bring IN ONE DAY that is worth SUCH an investment?
Our services range in level of investment from £250pcm to over £3,500pcm, and, for the majority of our clients, they rarely invest more than 10% of the amount by which they grow over the period of engagement. Therefore, a better question might be, what level of investment is required to enable me to achieve the results I am looking for?…

Coaching Questions (12)

Currently, Explorer Mastermind is our highest level of Group Coaching/Mentorship. (Although there are plans afoot to launch Summit Seeker in 2020!). However, whilst we know we provide an exceptional level of value both in terms of coaching/mentorship, accountability, support (not only to business owner, but also key members of their team) this is NOT for everyone!

It could well be, that you’re not keen on a shared learning environment, or that you do not fully acknowledge the concept ‘giver’s gain’ in that to get more out, you have to first put more in.  It might be that you are so determined and concentrated in your own business growth, that any thought or notion of helping others to achieve, is simply a distraction to your own mission!  If this sounds like a fair appraisal of where you are right now, then a shared Mastermind environment most probably is NOT the right place for you right now, and it might be that you’d prefer a 1:1 coaching/mentorship instead?

However, for those that do understand and acknowledge that Together Everyone Achieves More.  The extreme power of a Mastermind and the impact it can have both on you and your business in terms of both speed and distance travelled, then submitting an application to join one of our Explorer Mastermind groups might well be the very best decision you make this year!

Category: Coaching Questions

You might be surprised to read that as the founder and one of the Directors of My TrueNORTH, why I’m writing an article about why our Pathfinder package ISN’T right for you?  But the simple reason is, as the UK’s leading Ethical Business Coaching Company it’s far more important we remain open, honest and transparent than it is to simple generate profit!

Whilst our Pathfinder has been specifically designed to answer the call from so many business owners looking to LEARN more about how to grow their existing business, it’s not for everyone!

We know that whilst each course is specifically designed to address the concerns so many business owners face in terms of planning, finance, recruitment/staff, marketing, sales etc and that each highly interactive course is capable of making a huge difference in the business owners thinking, and understanding of HOW to grow their business.  We also know that for some, this approach to growth is not appropriate.

It might be that they already have a lot of the teachings we have to share in place, and do not require to ‘go over old ground’ in order to grow. Or maybe they already have designated team members responsible for each of the subjects taught and although business owner, no longer personally responsible for the day to day application of these.  For these business owners, I’d probably recommend our Explorer™ Mastermind is more in line with their current requirements.

Category: Coaching Questions

Let’s get that complimentary coaching call booked in: http://MyTrueNORTHUK.youcanbook.me I’ll be asking you 3 predominantly questions, which in turn will spur a whole host more! But for now, consider: What led you to be doing what your doing? What are you currently doing? What do you WANT to be doing in the future? “It’s only once we can map the journey you have already taken, than we can determine what you need to do to achieve everything you set out to achieve”

Category: Coaching Questions

Yes, I do have experience with working with Couple run / Family run businesses. Working as either a couple in business or a family run business can be an exceptionally beneficial opportunity. The work life balance is often different to that with no related employee’s and the passion, drive, and detemrination to succeed can often be far greater when ALL employee’s have the SAME goals. However, this can also cause much strain. When Work’Life balance are not clearly defined, when perameters of resposibility are not clear, when there are many hands trying to all pull in a variety of different directions tempers can sore and productivity dramatically decrease. I am currently coaching 3 couple run businesses and 2 family run businesses, and happy to work with the Business Owner to establish how best I can support them in the growth of both them and their businesses.

Category: Coaching Questions

Again, Yes. Owning a well-run franchise can often provide the ‘best of both worlds’ with the autonomy to run your business the way you wish to whilst having the backing and support of the franchisor. However, badly run franchise’s becomes lots more problematic. Too much autocracy from the centre preventing the business owner from having the freedom to grow their business the way they wish to can cause deep-seated problems for both sides. I’m currently coaching 2 franchisee’s, and through this, have been invited to speak at the Franchisor’s national event to other franchisee’s on the support I am providing.

Category: Coaching Questions

Congratulations, thats great news. I’m really pelased that you’ve got this far without the help or support of a business coach! However, I often compare this sceanrio to a game of golf! (Not that I am any good at golf!) But if you can imagine there are 2 people setting out to play golf. 1 has chosen to book a series of lessons with the Golf professional at the local golf club, and goes every week for a lesson, whilst the other heads out first to the driving range, and quickly moved to their first round. The later of these plays golf far quicker than the former. And, if they do this frequently soon learns through trial and error, brute force and ignorance to become quite a good golfer. Whilst the other may have started off slowly, 8 years later one is playing in the masters whilst the other watches on the TV from the local municiple golf club house! On a more personal note, my brother and I were both taught music from an early age. I was always the entertainer, where as he was always the musician. All these years later and I can still play a good tune whilst he is conducting orchestra’s all over the world! It’s great you have achieved everything you have already, I genuinely salute you. However, there will come a time where you hit a glass ceiling, through which you cannot break without the help and support of someone to guide you how. Coaching teaches you more about yourself than any book or look in the mirror, it will help you play to your strengths and learn from your weaknesses, untilately it will help you become the most elite version of you that you can be!

Category: Coaching Questions

Whilst I predominantly work with established businesses, I never say No. So, so whilst you might currently be a ‘start-up’ it’s about where you want to end up not where you are starting out from that’s most important to me. We are soon to launch our ADDAZERO Online Course helping business owners from every aspect and size of business to ensure they have the 8 fundamentals of business covered in order they can SCALE their business. Our JSOV Club is a great place to start as someone new to business or new to coaching.

Category: Coaching Questions

There’s a long and a short answer to this one, but in a nutshell, the answer is possibly not, and that’s a GOOD thing. You see, I don’t need to know about the ‘nuts and bolts’ detail of your business to be able to work with you! and that’s because I’m not applying for a job, and don’t need to be able to DO the job, in order to be in the best position to coach you on running a business. Any business, in fact, EVERY business must have certain aspects to survive. We’ve divided Business up into a set of 8 segments, and work with every client to identify these within their business, look at the importance each of them plays and the relationship they have with the other elements of the business. We also know A LOT about numbers – which ones are crucially important, which ones we need to concentrate on and how best to make a BIG IMPACT on them. What I DO have is a proven track record (2 x Global Entrepreneur ‘Big Impact to Business’ Awards & Listed on the ‘Clear Business Thinking POWER 100) of working with business owners to significantly and sustainably grow them and their businesses.

Category: Coaching Questions

The short answer is ALL types, and the reason for this is simple. I’m not coaching the business! I’m coaching the business owner to significantly and sustainably grow both them and their businesses. I’ve worked with hundreds (if not) thousands of business owners from a whole array of different businesses. Both online, digital businesses, through to offline, bricks and mortar more traditional businesses. From product-based to service-based, Both UK based and those based elsewhere in the world. However, I don’t tend to work with business owners who “Been there, done that, it doesn’t work for me” kinda people, or those that continually challenge new thoughts and idea’s or suggestions. Those stuck in their ways or simply want ME to fix it by getting into the day to day running of their business for them. The business owners who still think money grows on trees, and there is an overnight success just waiting for them! I’m looking to work with business owners with a genuine desire to grow both them and their businesses. Those who are open to new idea’s and suggestions, keen to try new things, learn from others and implement their new found learning, and willing to share the journey they are having with others that they may learn also. I love working with business owners who acknowledge not everything comes easy, and there will be tough times ahead, where I’m able to offer a friendly shoulder to lean on if required or a pair of size 12’s if its necessary!

Category: Coaching Questions

That’s great, so you already understand the benefit of coaching, and have something in place. Ironically, I also have both a business coach and a fitness coach (as does my coach!), and I also currently work to support 4 other coaching professionals; you see there are many facets to coaching, and it’s about ensuring you have the right level of support at the right time in order to ensure your working at your optimum.

Category: Coaching Questions

There are many coaches out there, offering many different ways of coaching.

Choosing a coach is almost like choosing a good pair of running shoes!

Nike, Adidas, Asics all produce good quality running shoes, but some prefer one whilst others another. I’m a ‘conversational’ coach, with a myriad of examples, case studies and statistics to support our conversations whist guiding you to make the bigger choices the bigger considerations, the bigger impact on you, your family and your business.

I’ve got a big heart and just as big pair of shoes!

I’m just as comfortable giving you some support and recognition when you achieve results, as I am giving you a (metaphoric) kick if you need to be spurred on to achieve more.

Category: Coaching Questions

We recognise the term coach when it comes to any sport and have seen many a top athlete acknowledge they would never have been able to achieve their Gold Medal without the help and support of their coach. Yet, outside of sport a little less common.

The two are intrinsically linked though: Any athlete wishing to achieve the best they are capable of understands the need to work with a coach to push, train and hold them to account to achieve more than they would otherwise be possible.

The same in business, none of us know, what we don’t know, yet its not knowing that is preventing you from making the biggest and most impactful decisions to grow both personally and professionally.

In order to make BIG decisions, we need to feel both competent and confident, and for that we need someone who can guide us, support us, ask the right and necessary questions that nobody else is either thinking or willing to ask, to ensure you develop both confidence and competence to make bigger decisions, bigger choices, and have bigger impact and bigger outcomes. Alone, you can achieve much, but to achieve most, you need a coach! they are not my words, but the words of both Bill Gates AND Steve Jobbs! I’ve got one also, and so should you!

Category: Coaching Questions

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