Over the last few years, we’ve been asked HUNDREDS of questions regarding the significant and sustainable growth of both business and business owners.

Here, we’ve tried to catalogue as many of those questions as possible, as we believe that for everyone who has asked, there must be at least a dozen more than have thought, but not asked, and many more who haven’t even yet stopped to think!

Coaching Questions

Why do I need a business coach?

If you want to go fast, go alone

If you want to go far, pick a team.

The role of a business coach is paramount in achieving significant and sustainable growth, much like the crucial partnership between athletes and their coaches in the realm of sports.

Within business, the need for a coach stems from the inherent challenge of navigating the unknown. Much like an athlete striving for a gold medal, a business owner aiming for unparalleled success needs a coach to provide guidance, push boundaries, and hold them accountable for achieving more than they might envision alone.

The fundamental truth is that we are limited by what we know, and often, it’s the unknown that hinders us from making the most impactful decisions for personal and professional growth. To make substantial decisions, one must not only possess the necessary competence but also exude confidence. A business coach plays a pivotal role in instilling both these qualities.

The coach serves as a trusted guide, offering support and posing the right questions—questions that might not be on anyone else’s radar but are crucial for your development. This guidance ensures that you not only gain confidence in your abilities but also develop the competence required to make significant decisions.

As Bill Gates and Steve Jobs have attested, having a coach is not a sign of weakness; rather, it is a strategic move towards achieving one’s highest potential. Just as these visionaries sought the guidance of mentors, recognizing the value of an external perspective, so should any business leader.

Alone, one can achieve much, but to unlock the full spectrum of possibilities and make the most profound impact, a coach becomes an invaluable asset. They act as a catalyst for bigger decisions, bigger choices, and ultimately, bigger outcomes. The decision to work with a coach aligns with the wisdom of industry giants, and it is a testament to your commitment to reaching new heights in both business and personal development.

Click here to book a discovery call

How do I know who is the right coach?

Choosing the right coach is akin to selecting a trusted comrade in the army—someone who understands the nuances of your journey, much like the importance of the right gear in the field.

Just as soldiers rely on a variety of equipment, from boots to uniforms, each with its unique features, coaching styles vary. As a veteran of my time in the British Armed Forces, my coaching approach mirrors the meticulous and caring nature of my former role as an advanced combat trauma medic. It’s not just about offering guidance; it’s about providing a healing touch to your professional challenges. My wealth of experience as a medic translates into a coaching style that nurtures growth, much like tending to the well-being of my fellow soldiers.

In the army, discipline and accountability are paramount. Similarly, my coaching methodology instils a sense of discipline, guiding you to make strategic choices and be accountable for your actions. This is not unlike the structured and disciplined approach required to be successful within the military.

My coaching style is a blend of the nurture that characterised my role as a medic and the discipline inherent in military life. It’s as if I’m offering a personalised field kit—equipping you not just with knowledge but with the tools to navigate challenges effectively.

In the same way, a soldier relies on a trusted comrade for support and guidance, those seeking a coach will find in me a reliable ally. My coaching is not just a service; it’s a partnership forged in the crucible of experience, blending the nurturing care of a medic with the discipline and accountability of a former seasoned military professional, who has subsequently gone on to set up, grow, scale and exit TWICE. This unique blend makes me an invaluable asset to those navigating the challenges of business growth and personal development.

In Ardius Fidelis – Failthful through Adversity

Book a call to discuss having me in your corner.

I already have a coach

That’s fantastic to hear that you’ve already experienced the benefits of coaching! It’s akin to having a set of reliable tools for different tasks. While having a coach is undoubtedly valuable, consider the specialization and expertise that come with different coaching focuses.

In my case, not only do I have a business coach a fitness coach and a finance coach, as the uniqueness lies in each of their specialisation. My business mentoring specifically centres around ethical scale-up and exit solutions. This means that the guidance you receive is tailored to the intricacies of growing your business authentically and sustainably, with a focus on leaving a positive legacy.

It’s not just about having a coach; it’s about having the right coach for your specific goals and challenges. Ethical scale-up and exit solutions require a nuanced understanding of conscientious business practices, and that’s where my expertise lies. Even my coach has a coach because we all recognize the value of targeted guidance in our respective areas.

So, while you may already have a coach, consider whether they specialise is in ethical scale-up and exit solutions, or if this would complement and enhance what you have already. Having a coach with expertise in these areas ensures that you receive advice and support that aligns precisely with your goals for responsible and impactful business growth.

Click here to book a discovery call

What types of businesses do you work with?

In short, I work with businesses of ALL types, and here’s why: my coaching focus isn’t on the business itself but on the business owner and what they wish their business to achieve. I am dedicated to helping business owners significantly and sustainably grow both themselves and their businesses. Over the years, I’ve had the privilege of working with hundreds, if not thousands, of business owners spanning a diverse spectrum of industries.

Whether your business operates in the digital realm or has a more traditional brick-and-mortar presence, whether it’s product-based or service-based, and whether it’s located in the UK or elsewhere in the world—my coaching approach is adaptable and applicable across the board.

I find the most success with business owners who genuinely desire growth for both themselves and their businesses. This includes those willing to embrace new ideas, learn from diverse experiences, and implement newfound knowledge. I’m here to support the journey of business owners who understand that success doesn’t come overnight, and who are prepared to weather the inevitable challenges that come with growth.

If you’re someone with a genuine commitment to your growth and that of your business, someone open to learning, trying new things, and sharing your journey with others, then we’re likely to make a great team. My coaching philosophy is about offering a friendly shoulder to lean on during tough times or a metaphorical pair of size 12s to give you the push you need when necessary.

Click here to book a discovery call

what experience do you have within my industry?

Whilst I have now worked with thousands of business owners from hundreds of different industries/sectors/countries, the answer may well be possibly not, and here’s why that’s a GOOD thing.

I don’t need to be an expert in the specific industry details or intricacies of your business to provide effective coaching. Unlike someone applying for a job, my role is not about doing the job; it’s about coaching you on running and growing a business successfully. This holds true for any business, regardless of its industry or sector.

To navigate the complexities of business, I’ve developed a holistic approach. We break down the business into 8 key segments, and together with each client, we identify and assess these segments within their business. We delve into the importance of each segment and explore the relationships they share with other elements of the business. This methodology ensures a comprehensive understanding of the business landscape and allows for tailored coaching that addresses specific needs.

Moreover, I bring a wealth of knowledge about the game called business. I understand which metrics are crucial, where attention needs to be focused, and how to make a significant impact on these key indicators.

What I do possess is a proven track record, recognized with 2 Global Entrepreneur ‘Big Impact to Business‘ Awards and inclusion in the ‘Clear Business Thinking POWER 100‘ list. And, in terms of coaching skills, immensely proud to have been recognised as a Fellow of the International Association of Profesional Coaching.

These accolades signify my ability to work with business owners, irrespective of industry, and guide them towards significant and sustainable growth for both themselves and their businesses. It’s not about industry-specific expertise; it’s about a deep understanding of the universal principles that drive business success.

Click here to book a discovery call


I'm a start-up, can you help me?


While my primary focus has been on established businesses, I never shy away from the opportunity to assist startups. What matters most to me is not where you’re starting but where you aspire to end up.

Our #ADDAZERO Facebook Community provides an interactive platform for business owners at every stage. Where, I host weekly live #ADDAZERO Insights sessions, offering valuable insights and fostering a sense of community among business owners. This dynamic environment ensures that startups, just like established businesses, have the essential 8 fundamentals of business well covered.

Whether you’re new to business or coaching, our #ADDAZERO Facebook Community is the perfect place to connect, share experiences, and gain valuable insights. It’s a supportive space designed to accompany you on your journey toward significant and sustainable business growth. So, whether you’re a startup or an established business, our resources are crafted to meet you where you are and propel you toward your ultimate business goals.

Click here to join now

I run a well established business, what can you do for me?

Congratulations, that’s great news. I’m pleased that you’ve got this far without the help or support of a business coach!

However, I often compare this scenario to a game of golf! (Not that I am any good at golf!) Imagine for one moment 2 people are setting out to play golf.

One has chosen to book a series of lessons with the Golf professional at the local golf club, and goes every week for a lesson, whilst the other heads out first to the driving range, and quickly moves to their first round.

The latter of these plays golf far quicker than the former. And, if they do this frequently soon learn through trial and error, brute force and ignorance to become quite a good golfer. Whilst the other may have started slowly, 8 years later one is playing in the masters whilst the other still watches it on TV from the local municipal golf clubhouse!

On a more personal note, my brother and I were both taught music from an early age. I was always the entertainer, whereas he was always the musician. All these years later I can still play a good tune whilst he is conducting orchestras all over the world!

It’s great you have achieved everything you have already, I genuinely salute you. However, there will come a time when you hit a glass ceiling, through which you cannot break without the help and support of someone to guide you how. Coaching teaches you more about yourself than any book or look in the mirror, it will help you play to your strengths and learn from your weaknesses, and it will help you become the most elite version of yourself that you can be!

Perhaps you’d like to access our Business Scaleup Audit and determine if you have everything you need in place.

Do you work with family businesses?

Absolutely! I have extensive experience working with both couple-run and family-run businesses. The dynamic of working as a couple or within a family-run business can be exceptionally rewarding due to the shared goals and passions among all employees.

The unique work-life balance in these setups often amplifies the drive and determination to succeed. However, it’s crucial to acknowledge that challenges may arise. When parameters of responsibility are not clearly defined or when there’s a lack of clarity in work-life balance, tensions can surface, and productivity may be adversely affected.

Currently, I am coaching three couple-run businesses and two family-run businesses. I understand the intricacies and potential strain that can come with these setups. My role is to work closely with the business owner to establish the most effective ways to support their growth, ensuring harmony and productivity within the family or couple-run business environment. If you’re navigating the unique challenges of a family-run business, I’m here to provide tailored coaching to help both you and your business thrive.

Click here to book a discovery call

Can you share a little about your background?

Sure.  I initially studied in Nottingham for an HND in Sociology and Psychology with a particular interest in Communication and Human Behaviour.  I went on to qualify as a social worker to work with disadvantaged children.  However, quickly determined there was far too much politics involved in social work and began looking for a career change.

Many of my friends at that time had seen all the adverts for “The Army needs YOU” in the run-up to the Falklands War, and had joined the Armed Forces.  By the time I was becoming more disillusioned with my career choice to date, they all had qualified and deployed and were coming home with Money, Girlfriends and War Stories.

I joined the Army as a Combat Medic, initially to do the minimum 3-year term.  But quickly fell in love with the work hard, play harder mentality and the fact that no two days were ever the same. I served for slightly over 12 years, rising through the ranks and responsibilities, before a series of ‘incidents’ eventually saw me Medically discharged in 2003.

Since then, I’ve worked at the Directorship level for one of the UK’s largest Supermarket chains and at the Regional Management level within the Public Sector in both Change Management and Training & Development, before branching out into the world of entrepreneurship.

I’ve either bought, acquired or set up four of my own businesses, currently sit on the Exec Board for a Senior Leadership Think Tank, and have recently completed a role as Chair of the Board for a Registered Charity.

I am a Global award-winning motivational speaker, published author and the founder of the #ADDAZERO Business Challenge.

You can learn more here…

What is 'Ethical Coaching'?

Great question.

Firstly, I need to share, that when we first launched the business back in May 2014, we were My TrueNORTH Limited.  The strapline ‘The Ethical Coaching Company’ was added in 2017, when we shortlisted, and subsequently won the title by one of the largest private investment management, accountancy and tax advisory companies in the UK. 

Since then we have added it as our strap line to emphasise a commitment to a specific interpretation of ethics that goes beyond the conventional business practice. While it’s common for businesses to claim ethical operation, our perspective on ethics in coaching is driven by a unique approach.

Ethical coaching, for us, means recognising that the role of a coach is not about expecting clients to follow a predefined program or purchase off-the-shelf packages. It’s not a one-size-fits-all model. Instead, our philosophy revolves around understanding that coaching is a collaborative journey of development, and should be tailored to the needs and agreed outcomes of the client. 

Having experienced various coaching relationships throughout my own business development, I’ve found the most value in coaches who work with me, not in a hierarchical relationship where I am subservient to their superior wisdom. The essence of ethical coaching lies in the partnership between the coach and the individual, where the coach serves as a guide, collaborator, and supporter.

At My TrueNORTH, we take pride in offering our award-winning coaching programmes that are tailored to the unique needs of each client. We understand that a one-size-fits-nobody approach can’t unlock the full potential of a coaching relationship. Our bespoke coaching is designed to aid the client’s specific journey, ensuring that the guidance provided aligns seamlessly with their goals, challenges, and aspirations.

In essence, ethical coaching, as we see it, is about putting the client’s needs at the forefront, working collaboratively to navigate the complexities of personal and professional growth, and steering clear of a one-size-fits-all mentality. It’s about offering personalised support that goes beyond conventional coaching norms, recognizing that every individual’s journey is distinct and requires a tailored approach for optimal success.

Book a discovery call to learn more

What can I expect from you?

Coaching is indeed a two-way street, and transparency is key to a successful coaching relationship. Here’s what you can expect from me:

Discretion: I understand the privilege and responsibility that comes with being entrusted with a business owner’s confidential information. Gaining your trust to share the intricacies of your business is something I hold in the highest regard. Once that trust is established, rest assured that I take the confidentiality of our discussions seriously. Your information remains secure and confidential, a commitment I consider non-negotiable.

Honesty: Sugar-coating the truth is not in my coaching ethos. You can expect unwavering honesty from me. There might be times when my approach challenges you, and the questions I ask may be ones you haven’t considered before. I believe in asking the tough questions to help you uncover answers and perspectives that others might overlook. If my approach is not pushing you to achieve more, then we’re not fully realizing the goals we’ve set out to achieve. My role is to stretch you, and this may, at times, be uncomfortable. However, it’s through this discomfort that we pave the way for your most significant achievements.

In essence, you can count on discretion, trustworthiness, and a commitment to honesty. I aim to guide you through a transformative journey, pushing boundaries to unlock your full potential and drive meaningful growth in both you and your business.

Book a discovery call to learn more

What do you need from me?

To ensure the most effective coaching experience, there are a few essential elements I need from you:

1. Signed Agreement: First and foremost, I require a signed agreement that outlines and confirms our mutual understanding of what will be covered throughout our coaching journey. This agreement serves as a foundational document, ensuring both parties are fully aware of and in agreement with the nature and parameters of our collaboration. Clarity in our working relationship is paramount for a successful coaching experience.

2. Honesty and Openness: I need you to be honest and open with me. The more information you share about yourself and your business, the better equipped I am to provide tailored support. It’s important to present a complete picture, as I can only work with the information you provide. Being forthright about all aspects, including challenges and concerns, is crucial for crafting the most effective guidance and support.

Remember, my role is to support you in reaching YOUR success summit. Achieving this requires a comprehensive understanding of all factors that could impact you, your business, or the desired outcome. By openly sharing relevant information, even the less-than-perfect aspects, you enable me to provide guidance that is both accurate and tailored to your unique circumstances.

Click here to get started…

What does the coaching programme include?

Our #ADDAZERO coaching is a comprehensive and tailored approach designed to significantly and sustainably grow both you and your business. Here’s what you can expect:

1. Personalized Coaching: #ADDAZERO coaching is not a one-size-fits-all solution. It involves personalised mentoring sessions that are crafted to meet your unique needs and challenges. This ensures that the guidance and strategies provided align specifically with your goals and aspirations.

2. Award-Winning Program: You benefit from an award-winning coaching program that has been recognised for its impact on business growth. These programmes are not off-the-shelf; instead, they are tailored to aid individual clients, acknowledging that each business journey is distinct.

3. The 8 Fundamentals of Business: Our coaching delves into the 8 fundamentals of business. By identifying and understanding these core aspects, we create a solid foundation for your business growth. This approach ensures a holistic view of your business, covering key segments that contribute to overall success.

4. Focus on Business Numbers: We bring a deep understanding of business numbers. Knowing which metrics are crucial, where attention needs to be focused, and how to make a significant impact on key indicators is integral to our coaching. This data-driven approach helps drive informed decision-making and strategic growth.

5. Honest and Challenging Approach: #ADDAZERO coaching is characterised by an honest and challenging approach. I will ask the questions nobody else is asking, encouraging you to find answers that others may have overlooked. If the coaching isn’t pushing you to achieve more, we’re not fully realizing the goals we’ve set out to achieve.

6. Collaboration and Support: The coaching journey is a collaborative one. I work with you, not in a hierarchical relationship, but as a guide, collaborator, and supporter. The goal is to stretch you, sometimes in uncomfortable ways, to unlock your full potential and drive meaningful growth in both you and your business.

In summary, #ADDAZERO coaching encompasses personalized and award-winning programs, a focus on the 8 fundamentals of business, an understanding of key business numbers, and an honest, challenging, and collaborative approach. The ultimate aim is to guide you toward significant and sustainable growth, ensuring success in both your personal and professional endeavours.

Click here to book a discovery call

What does it not include?

While #ADDAZERO coaching is a comprehensive and tailored approach, it’s important to clarify what it does not include:

1. Ready-Made Solutions: #ADDAZERO coaching is not a provider of ready-made, one-size-fits-all solutions. We don’t believe in generic approaches because every business journey is unique. Instead, our focus is on crafting personalized coaching sessions and programs to meet your specific needs and challenges.

2. Immediate Overnight Success: Success through #ADDAZERO coaching is not an immediate, overnight achievement. Significant and Sustainable growth requires time, dedication, and consistent effort. Our coaching is designed for long-term impact, guiding you through a transformative journey rather than promising instant results.

3. Hands-On Business Operations: While I provide guidance and support, #ADDAZERO coaching does not involve me getting directly involved in the day-to-day operations of your business. The coaching relationship is collaborative, where you are actively involved in implementing strategies and decisions to drive your business forward.

4. Fixed, Inflexible Approaches: Our coaching does not adhere to fixed, inflexible approaches. The goal is to be adaptable and responsive to your evolving needs. This means that our coaching strategies may be adjusted and refined based on the progress and changing dynamics of your business.

5. Miraculous Solutions without Effort: #ADDAZERO coaching does not promise miraculous solutions without effort on your part. While I provide guidance and support, your active participation, commitment, and willingness to implement suggested strategies are vital for the success of the coaching journey.

In essence, #ADDAZERO coaching does not offer generic solutions, immediate overnight success, hands-on business operations, fixed approaches, or miraculous solutions without effort. Instead, it focuses on personalized, long-term strategies, collaboratively developed and implemented to drive sustainable and significant growth in both you and your business.

Do you provide anything else?

In addition to our #ADDAZERO coaching, we offer exclusive opportunities for a more focused and intensive experience:

1. ‘Pick Your Brains’ Session:

  • This session is a unique opportunity for a deep dive into specific challenges or opportunities you’re facing. It’s a focused consultation where we explore targeted aspects of your business, providing insights, strategies, and actionable advice. Whether you’re looking for solutions to a particular problem or seeking guidance on a specific area, the ‘Pick Your Brains’ session is designed to address your immediate needs.

Click here to book a ‘pick your brains’ session.

2. VIP Days:

  • Our VIP Days are immersive, intensive experiences tailored to your business. These days are dedicated to strategic planning, goal setting, and problem-solving. We work closely to address a single issue. Where, over a day, we can work from problem to solution. Where you can leave with a roadmap for your business growth, addressing challenges and capitalizing on opportunities. VIP Days provide an opportunity to step back from the day-to-day and focus on the bigger picture, ensuring you leave with a clear and actionable plan for success.

Click here to learn more about our ‘VIP’ day.

Both the ‘Pick Your Brains’ session and VIP Days are additional offerings aimed at providing specialised support beyond the ongoing coaching relationship. They are designed to meet specific needs and provide a more concentrated and impactful experience for those seeking targeted solutions or a strategic planning day for their business.

How can we start working together?

Great question.

Starting our coaching journey is a straightforward process designed to ensure the best possible fit and value for both of us.

Here’s a step-by-step guide:

Complimentary #ADDAZERO Scaleup Audit:

  • Begin with a complimentary #ADDAZERO Scaleup Audit. This audit offers a thorough examination of your current business landscape, identifying key opportunities and challenges.

Click here to access your bespoke #ADDAZERO Scaleup Audit

2. Audit Report Follow-up Call:

  • After the audit, we’ll schedule a follow-up call to discuss the findings in the audit report. This call provides an opportunity for deeper insights, clarifications, and a discussion on how we can specifically address your business needs.

3. Choose Your Path:

  • Based on the insights from the audit and our discussion, you have two exciting paths to choose from:
    • VIP Day: An intensive, immersive experience dedicated to strategic planning, goal setting, and problem-solving. Perfect for a deep dive into your business’s unique challenges and opportunities. And ideal for those who would prefer to ‘go it alone’ without the help and support of a scaleup mentor.
    • #ADDAZERO Scaleup Programme: Our structured #ADDAZERO scaleup program is designed to guide you through the fundamentals of scaling up your business significantly and sustainably.

This process ensures that our collaboration is precisely tailored to address your business goals and challenges. It’s an efficient and effective way to kickstart a transformative journey toward significant and sustainable growth.

Learn more about #ADDAZERO Basecamp here

Coaching Questions

How long is a 'Pick your Brains' session?

A “Pick Your Brains” session typically lasts for up to one hour, allowing ample time for discussion, questions, and brainstorming. However, it’s essential to note that this session also includes some additional elements:

  1. Preparation Time: Before the session, I invest time in reviewing relevant information, such as your business background, challenges, and goals, and any information you have provided when booking the call. This ensures that the discussion during the session is focused and tailored to your specific needs.
  2. Resource Provision: After the call, I will often provide additional resources or follow-up materials to support the insights and strategies discussed during the session. These resources could include summaries of key points, relevant articles, templates, or tools to aid in implementation.

By allocating time for both preparation and post-session support, ensuring that the “Pick Your Brains” session is not just a one-time conversation but a comprehensive support package aimed at driving meaningful progress for your business.

How long is a VIP Day?

A VIP Day is a transformative experience designed to provide intensive, focused support for addressing the most significant hurdle or challenge faced by the client’s business. Here’s a breakdown of the typical timeline for a VIP Day:

  1. Pre-Day Dinner Meeting: The VIP Day experience begins the evening before the actual session with a dinner meeting. This informal gathering allows us both to build rapport, establish a deeper understanding of your objectives, and lay the groundwork for the following day’s intensive work.

  2. Day of Intensive Work: The VIP Day officially kicks off directly after breakfast on the scheduled day. we shall spend the entire day together, dedicating our time and energy exclusively to addressing the identified hurdle or challenge. This intensive workday involves strategic discussions, brainstorming sessions, problem-solving exercises, and action planning.

  3. Focused Attention on One Key Challenge: Throughout the VIP Day, the primary focus is on tackling the single most significant obstacle or hurdle hindering you and your business’s growth or success. By concentrating efforts on this critical issue, we shall make significant strides in overcoming the challenges and implementing solutions.

  4. Immediate Action and Implementation: As the VIP Day progresses, we shall have already taken actionable steps to address the identified challenge in real time. This hands-on approach ensures that progress is made during the session itself, rather than merely generating ideas for future implementation. By the end of the day, you will have already initiated concrete actions towards resolving the challenge.

By combining pre-day preparation, a full day of intensive collaboration, and immediate action and implementation, this VIP Experience provides a highly effective and efficient solution for those seeking the assistance of a multi-award winning ‘Big Impact to Business’ Scaleup Mentor to aide rapid progress and breakthroughs in their businesses.

How long is the #ADDAZERO Basecamp programme?

The #ADDAZERO Basecamp programme is a comprehensive initiative tailored to the specific needs and circumstances of each client’s business. Its duration varies based on several factors, primarily determined by the findings of the #ADDAZERO Audit and the pace of implementation of identified improvements.

Here’s an overview:

  1. #ADDAZERO Audit
    The programme begins with a thorough assessment of the client’s business through the #ADDAZERO Audit. This evaluation helps identify strengths, weaknesses, opportunities, and threats within the business framework.

  2. Customized Plan
    Following the audit, we shall collaborate to develop a customised plan tailored to address the specific areas identified for improvement. This plan outlines the sequence of actions and priorities for implementing the 36 ‘elements’ within Basecamp.

  3. Implementation Timeframe
    The duration of the Basecamp programme varies based on the complexity of the business, the extent of existing systems and processes, and the speed at which the client implements recommended changes. Some elements may require only a few weeks to integrate, while others may take several months to fully embed within the business operations.

  4. Continuous Support
    Throughout the Basecamp programme, I provide ongoing support, guidance, and accountability to ensure the successful implementation of identified strategies and initiatives. Regular check-ins, progress reviews, and adjustments to the plan may be made as needed to ensure alignment with the client’s goals and objectives.

  5. Full Embedment
    The ultimate goal of the Basecamp programme is to not only implement but also fully embed the recommended strategies and practices within the client’s business culture and operations. This ensures sustainable growth and long-term success beyond the duration of the programme.

By tailoring the programme to the unique needs of each client and providing continuous support and guidance, the #ADDAZERO Basecamp programme serves as a comprehensive framework for driving significant and sustainable business growth.

How long is the #ADDAZERO Explorer Programme?

The duration of the #ADDAZERO Explorer programme is flexible and depends on various factors, including the specific needs and goals of the client, the complexity of the business, and the pace of progress.

Here’s a breakdown of the key considerations:

  1. Completion of Basecamp
    The Explorer programme is typically undertaken after completing the #ADDAZERO Basecamp programme. Basecamp establishes solid scale-up foundations within the business, addressing key areas for improvement and laying the groundwork for further growth and expansion. It is not possible to access Explorer unless it has been agreed Basecamp principles are already in place.

  2. Transition to Scaling
    Once the foundational elements are in place, the Explorer programme focuses on transitioning the business from a growth phase to a scaling phase. This involves implementing advanced strategies, processes, and systems to drive sustainable expansion and maximize operational efficiency.

  3. Comprehensive Support
    Similar to other #ADDAZERO programmes, Explorer provides comprehensive support, guidance, and resources to help you navigate the challenges and opportunities associated with scaling your business. This includes more advanced mentoring, specialised training modules, and access to a new level of resources.

  4. Customized Approach
    Like all #ADDAZERO programmes, Explorer is tailored to the specific needs and circumstances of each client. The duration of the programme is determined based on your objectives, the complexity of the scaling process, and the pace at which you wish to progress.

  5. Ongoing Evaluation and Adjustment
    Throughout the Explorer programme, I will work closely with you to assess progress, identify areas for improvement, and make necessary adjustments to the strategic plan. This iterative process ensures that the programme remains aligned with your evolving goals and objectives.

Overall, the #ADDAZERO Explorer programme offers a flexible and comprehensive approach to scaling businesses, empowering you to navigate the complexities of growth and achieve sustainable success over the long term. The duration of the programme varies based on individual needs and circumstances, with a focus on delivering tangible results and driving meaningful progress towards scaling your business.

How long is the #ADDAZERO Summit Programme?

The duration of the #ADDAZERO Summit Programme is highly variable and depends on the specific goals, objectives, and circumstances of the business leader, as well as their life plans.

Here’s an overview of key considerations:

  1. Tailored Outcomes
    The #ADDAZERO Summit Programme is designed for business leaders who have achieved significant success and are now focused on building a lasting legacy. This may involve a strategic emphasis on replication through licensing, joint ventures, partnerships, franchises, merger and acquisition activities, and/or exit planning.

  2. Complexity of Objectives
    Given the advanced nature of the topics covered in the Summit Programme, the duration of the program may be longer compared to other #ADDAZERO programs. The complexity of replication strategies, merger and acquisition negotiations, and exit planning processes requires thorough analysis, planning, and execution.

  3. Life Planning Integration
    In addition to business goals, the Summit Programme incorporates life planning considerations into its framework. This holistic approach ensures that business decisions align with the individual’s broader personal aspirations, including family legacy, retirement planning, philanthropic endeavours, and lifestyle preferences.

  4. Highly Tailored Approach
    The Summit Programme is highly customised to the specific needs, objectives, and timelines of each participant. This personalised approach ensures that the program’s content, activities, and duration are aligned with the individual’s unique circumstances and desired outcomes.

  5. Ongoing Support and Collaboration
    Throughout the Summit Programme, you shall receive dedicated support, guidance, and collaboration with Jay and the wider #ADDAZERO team. Regular consultations, strategic discussions, and milestone reviews ensure that progress is monitored, adjustments are made as needed, and objectives are successfully achieved.

Given the complexity and significance of the topics covered in the #ADDAZERO Summit Programme, the duration can vary widely. Some participants may complete the program within several months, while others may require a longer timeframe to fully execute their strategic plans and achieve their desired outcomes. Ultimately, the Summit Programme is designed to empower business leaders to create a lasting legacy and navigate complex strategic initiatives with confidence and success.

Coaching Questions

How much does it cost?
If this is the first question you’ve clicked on, you’re probably not ready for coaching.
Coaching is an investment in oneself and one’s future rather than a mere cost. The value derived from coaching transcends monetary considerations, as it can lead to significant personal and professional growth, enhanced performance, and the achievement of long-term goals.

The investment required for coaching services with #ADDAZERO varies depending on the specific program chosen, the level of customization required, and the duration of the engagement. Pricing is tailored to accommodate the unique needs and circumstances of each client.

Perhaps better questions to answer, are:
  1. How long have you had the problem(s) you currently face?
  2. How much longer are you likely to face them?
  3. What is the cost to you in not knowing how to overcome them?

Some of my most successful clients, make an annual investment in excess of £25,000 for me to work with them, where as you can get started from as little as £19.99. And, we have a range of products and services to meet the requirements of SME business owners between this.

To determine the investment required for you and your business, it’s important to schedule a discovery call with Jay or a member of the #ADDAZERO team. During this call, Jay will gain a deeper understanding of your objectives, challenges, and aspirations. Based on this discussion, a personalised coaching plan will be developed, along with transparent pricing details.

Ultimately, the value of coaching extends far beyond the initial investment, as it has the potential to yield substantial returns in terms of personal fulfilment, professional success, and overall well-being.


What is the required investment for a 'Pick your Brains' Session

The current investment required for a ‘Pick Your Brains’ session with Jay is £350.

This session provides an opportunity for focused discussion, brainstorming, and personalised insights to address specific challenges or opportunities within your business. It includes Jay’s time for preparation before the session, the session itself, and the provision of resources or follow-up materials afterward.

During the session, you’ll have the chance to benefit from Jay’s expertise, experience, and guidance, tailored to your unique needs and objectives. Whether you’re seeking strategic advice, solutions to pressing challenges, or clarity on your next steps, the ‘Pick Your Brains’ session offers valuable insights to help you move forward with confidence and clarity.

What is the required investment for a VIP Experience?

The required investment for a ‘VIP Experience’ with Jay is £1,500.

This exclusive day offers a transformative and intensive one-on-one session designed to address your most significant business challenges or goals.

The VIP Experience includes:

  1. Pre-Day Dinner Meeting
    An informal dinner meeting the night before the session, allowing us to establish rapport and discuss objectives in a relaxed setting.

  2. Full-Day Intensive Session
    A full day dedicated to working closely with Jay on tackling the identified challenges or goals. This includes strategic discussions, problem-solving exercises, action planning, and immediate implementation of solutions.

  3. Exclusion
    The investment of £1,500 covers the VIP Experience itself but does not include alcoholic drinks/room service or any additional services booked by the client at the hotel. Participants are responsible for any additional expenses related to food/beverages/services required at the hotel.

The VIP Experience provides a high level of personalised attention, strategic guidance, and actionable insights to help you achieve significant breakthroughs in your business. It’s an opportunity to receive intensive support and expertise from Jay, tailored to your specific needs and objectives, to drive tangible results and accelerate your business growth.

What is the required investment to access #ADDAZERO Basecamp?

The required investment to access #ADDAZERO Basecamp Coaching is currently £10,000 for a single payment option. Alternatively, clients have the option to choose a split payment plan, which involves 12 monthly payments of £1,000 each.

The #ADDAZERO Basecamp Coaching program is designed to provide comprehensive support and guidance for business owners seeking to significantly scale up their businesses. The investment covers access to a range of resources, personalized coaching sessions with Jay, and support to implement strategies and initiatives aimed at achieving sustainable growth and success.

Clients can select the payment option that best suits their financial situation and preferences, whether it’s a single payment upfront or spreading the investment over 12 months. Regardless of the payment plan chosen, the #ADDAZERO Basecamp Coaching program offers valuable insights, guidance, and support to drive meaningful progress and achieve long-term business objectives.

All prices quoted are subject to VAT at the prevailing rate at time of invoice being issued. 

What is the required investment to access #ADDAZERO Explorer?

The required investment to access the #ADDAZERO Explorer program, upon completion of Basecamp, is £15,000 for a single annual payment option. Alternatively, clients have the option to choose a split payment plan, which involves 12 monthly instalment payments of £1,500 each.

The #ADDAZERO Explorer program is designed for business owners who have completed Basecamp and are ready to transition their businesses from a growth phase to a scaling phase. It offers advanced strategies, personalized coaching, and support to navigate the complexities of scaling a business effectively.

Clients can select the payment option that best fits their financial situation and preferences, whether it’s a single annual payment upfront or spreading the investment over 12 monthly instalments. Regardless of the payment plan chosen, the #ADDAZERO Explorer program provides valuable insights, guidance, and resources to help clients achieve sustainable growth and success in their businesses.

All prices quoted are subject to VAT at the prevailing rate at time of invoice being issued.

What is the required investment to access #ADDAZERO Summit?

The required investment to access the #ADDAZERO Summit program, upon completion of Explorer, is £20,000 for a single annual payment option. Alternatively, clients have the option to choose a split payment plan, which involves 12 monthly instalment payments of £2,000 each.

The #ADDAZERO Summit program is tailored for business leaders who have achieved significant success and are focused on building a lasting legacy. It provides advanced strategies, personalized coaching, and support to navigate complex initiatives such as replication, merger and acquisition, exit planning, and other legacy-building endeavours.

Clients can select the payment option that aligns with their financial preferences and needs, whether it’s a single annual payment upfront or spreading the investment over 12 months. Regardless of the payment plan chosen, the #ADDAZERO Summit program offers valuable insights, guidance, and resources to help clients create a lasting impact and achieve their legacy goals.

All prices quoted are subject to VAT at the prevailing rate at the time of invoice being issued.