A few kind words
from a small selection of those we’ve helped
WOW! Where has this company been all my life??
I was recommended to My TrueNORTH after having an amazing opportunity where we needed a coaching company to take a look at and help us with the next steps.
Jay was able to jump on a call the same day and introduced us to the Taste of Freedom programme, which gave us the tools and confidence to move forward strategically.
Jay is such a gem!
So many facets—he is able to distinguish micro to macro detail for you and your business, with a keen sense to guide you to the best place for you and your customers.
A fantastic coach and a fantastic person to spend time with.
His guidance through the Freedom Technique helped me reconnect with my purpose and build a more aligned business.
My True North is the ethical coaching company of Jay Allen.
You cannot help but be impressed by Jay’s knowledge and by his integrity. Everything he creates and does is so well thought out and researched.
Truly a master when it comes to building a sustainable business.
Jay has been really eye-opening to work with.
He brings clarity, foresight and focus with his approach to scaling a business.
I’m very excited for the coming months as we implement the Pillars of Progress and prepare for the Legacy phase.
I had a one-off coaching session with Jay this week, and I came away with so much GOLD!
The Freedom Technique helped me unlock new perspectives and overcome limiting beliefs.
It was a game-changer for both my mindset and business strategy.
Jay is an absolutely brilliant mentor when it comes to kick-starting your business.
I invested in his ‘The Technique’ Strategy Session, where we went through some really thought-provoking questions about my business.
He really got me to think outside the box, and as a result, I’ve started applying the Freedom Framework and seeing real progress.
You will not find a coaching company more deserving of its name.
Jay Allen is the most genuine and ethical coach you could ever meet.
He is very skilled and generous with it. If what he offers is what you want, go ahead, work with him—you will not regret it.
What a transformational 90min session it has been.
Having a one-to-one call with the incredible, motivational and authentic keynote speaker and coach, Jay Allen.
Jay really does help you to give your message purpose, impact and clarity. His guidance through the Legacy programme helped me align my message with my mission.
You have no idea how lost I’ve felt for the past few months.
Jay was kind enough to really listen to me and help me diagnose what’s really been going on.
Jay helped me reconnect with my purpose and introduced me to the Taste of Freedom programme, which gave me a clear path forward.