Cash Can’t Catch Covid
Controversial maybe, but true never the less!
I want to start by statingI’m NOT unsympathetic to the hundreds of thousands of people who have lost their lives, or significantly impacted by this worldwide pandemic. I was one of the first to voluntarily enter ‘Lockdown’ and whilst the restrictions have now been eased somewhat, remain very vigilant as to ANY physical interaction I have outside my family/work ‘bubble’.
However I am becoming less sympathetic to those who are using it as an excuse to give up! Blaming COVID as a reason for throwing in the towel and cease trading!
In todays video I share some HARD truths about business owners attitude to the pandemic, and how IT is killing businesses, future’s, livelihoods. Beyond that of the virus!
Sure, the pandemic has completely changed the landscape the world over. And yes, as we learn to adapt to this, it has brought about a recession. However, recession is a collective mental condition driven by uncertainty and fear. and whilst covid is real, how you respond (or react) to it will determine whether you make it through this period of uncertainty in good or bad shape.
Grab a pad, pen and a strong coffee, as there are some GOLDEN nuggets in here you are not going to want to miss…