For those of you already following our #ADDAZERO story, today is all about FAILURE!
The moment I use that word, some will ‘switch off’, ‘move on’, ‘disengage’. And I get it. Why would anyone want to spend any time, thought or energy talking about failure?
Well, because you can learn so much more from failure than you ever will from success. And yet, so many show up on socials to talk about their success!
“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”
“Success is a failure in progress.”
“It’s fine to celebrate success but it is more important to heed the lessons of failure.”
So many of the world’s most recognised successes of all time, all speak of failure positively. As a means of lessons, learning, and opportunity.
And so, for 4 years, I headed up a team of MBA Business Analysts to really study what causes good businesses to fail! We looked deep into some of the biggest brands in the country (Woolworths, Blockbuster, Toys R Us) we wanted to understand not what caused them to fail (Most would argue all business failures are either because they go or grow broke!) But what did they not have in place that would have prevented it?
We discovered in al 153 studies 3 fundamental flaws that once all three were present, it was a case of when they will fail not if.
We then turned our attention to SME businesses, to establish when these first evolve, and what needs to be done to avert them. It took us to survey more than 117K businesses before we began devising a set of principles to apply to mitigate/avert these outcomes.
It was only when we began to apply these to our own business and to share them with others, that we began to realise “Success & Failure, are two sides of the same coin” and so if we teach people how not to fail. They are left with winning.
Since then we’ve supported more than 8,000 businesses to apply this methodology, and continue to see both significant and sustainable growth.
In order to meet our mission to eradicate unemployment in the UK we have to deliver this to more and more businesses. This has led us to have the programme ‘mapped’ against the National Skills Framework, become independently accredited, and now license the methodology for others to learn, apply and teach also.
To learn more, simply click here
Have you got what it takes to #ADDAZERO?