It would appear, that the mass majority of business owners today are WORLD CLASS at ‘getting ready!’
That might be a rather bold statement to make, but I’m growing more and more concerned as to the amount of business owners I meet and speak to that are hesitant about making decisions because of other peoples say so, past experience, lack of knowledge or understanding, FEAR.
There are MANY business owners who are failing to make the significant and sustainable growth in their business because of a FEAR within them of circumstances!
FEAR OF FAILURE
What if I get it wrong?
What if I break it?
What if it gets worse rather than better?
The fear of failure is a regular occurrence for many business owners sufficient enough to prevent them from making any significant progress in their business. Fear of making things worse, fear of not knowing how to put it right, fear of making a fool out of themselves, there are many things business owners become fearful of which creates hurdles and stagnation to ever really making the most important decisions necessary to grow both them and their business.
FEAR OF SUCCESS
But there is also a fear of success! a fear of not knowing how to cope with a hugely profitable, rapid growth business.
- What happens if I can’t manage the rate of growth?
- What happens if I don’t manage the resources well?
- What about my life, how much harder will I have to work in a lot bigger business?
The fear of the unknown is a barrier to so many business owners, be that a fear of failure or of success, the FEAR is sufficient to cause paralyse of pure thinking and stagnate decision making, thus preventing growth.
SO WHATS THE ANSWER?
Conquer your fear! It might sound too simple and a ‘cop out’ to a really difficult and complex set of problems your facing, however; as an ex front line soldier of some 12 years I’ve faced my fare share of fearful situations, from anti-personnel mines, AK47 fire, petrol bombs and snipers I’ve faced FEAR.
But the simple thing is, you don’t have to volunteer to visit the front line to overcome your fear of fear! You simple have to put things into a different context, ‘re-purpose’ your fear to a positive motivator rather than allow it to cripple your journey!
What don’t kill us, makes us stronger
I’m not sure where the saying first came from, but if you were to measure any decision you made against the question:
Will it kill me?
You see, for over 12 years, I was an Advanced Battlefield Trauma Medic, often attached to specialist rapid deployment regiments on the frontline in area’s of conflict. My 2nd tier medical support team might be 15,25 maybe even 50kilometres behind our position, it was down to me to save and sustain life there and then.
Thankfully not that often, but more than once I have had to make a snap decision, whereby someone’s life has hung in the balance, be that the insertion of a emergency chest drain, a rapid cut down to prevent veins from crashing and maintain fluid access or an emergency tracheotomy to enable someone to continue breathing! Life and Death decisions, with split seconds to consider the circumstances and outcomes that were far more significant than profit percentages!
I’m able to purpose my business decision making far easier, because to me the circumstances are far less severe than I have previously had to consider, and as a result able to calmly make rational decisions which to others might appear very scary!
So, what I’d like you to do, the next time your fearful of either making OR NOT making a decision! When your contemplating that next step, towards your big fat audacious goal, is ask yourself these 4 questions:
- What WILL Happen if you DO do it?
- What WILL Happen if you DON’T do it?
- What WON’T Happen if you DO do it?
- What WON’T Happen if you DON’T do it?
They may appear on the surface to be obscure or badly worded questions, but they are actually getting your conscious mind to question your subconscious mind and by doing so helping to eradicate the uncertainty or doubt and offer absolutes!
And if you’d like to know more about how my team are helping business owners just like you to overcome their FEAR and make bigger, fatter and even more audacious goals, then simply email Enquiries@mytruenorth.biz we’d be delighted to talk to you about how to bridge your FEAR GAP!