#ADDAZERO The Get BIG or Go Home Principles™

Accelerating Your Thinking, Transforming Your Outcomes

With both innovation and competition at an all-time high, embracing a mindset that can not only keep up but thrive is essential.

Evidence-based around six core principles, the #ADDAZERO Get BIG or Go Home Principles™ offer a revolutionary approach to accelerating your thinking and transforming your outcomes. These principles empower you to push boundaries, challenge limitations, and achieve results that exceed your wildest expectations.

#ADDAZERO The Get BIG or Go Home Principles:Principle 1: Think Beyond Limits

Principle 1: Think Beyond Limits

The first principle of the #ADDAZERO philosophy is to think beyond limits. Many people settle for mediocre results because they confine their thoughts within self-imposed boundaries. To truly accelerate your thinking, you need to break free from these limitations and explore the possibilities that lie beyond. Whether it’s in your personal life, business endeavors, or creative pursuits, daring to dream big opens doors to innovation and transformation.

However, we immediately hit a problem: How do I think BIG

One of the first hurdles we hit with this concept is letting go of the current reality in order to release the shackles of our imagination.

• I haven’t got the time
• I can’t afford it
• What if it doesn’t work
• What will people think of me

A million and one limiting beliefs, thoughts, and ideas shroud the possibility of us ever moving past our current reality and prevent us from truly being creative!

The Power of Future-Oriented Thinking

Current time thinking is deeply rooted in our brain’s default mode. This mode is focused on preserving energy and ensuring safety by relying on familiar patterns and experiences. While this thinking pattern serves its purpose in routine tasks, it can inadvertently limit our potential for growth and innovation.

When we think from the perspective of our current reality, we tend to anchor our ideas and solutions within the boundaries of what we already know. This can hinder our ability to see beyond our immediate circumstances and envision possibilities that lie outside our comfort zone.

The Brain and Visualisation

Neuroscientific research shows that our brains don’t always distinguish between imagined and real experiences. When we vividly visualise achieving a goal, our brain activity mirrors that of actually experiencing success. This phenomenon is known as “mental rehearsal” and has been extensively studied.

For instance, a study conducted at the Cleveland Clinic Foundation found that individuals who mentally rehearsed playing a piano piece showed the same neurological changes as those who physically practiced the piece. This implies that our brain’s neural pathways can be strengthened through mental imagery alone.

The Power of Future Visualisation: Overcoming Limitations

By shifting our perspective from “How do we achieve it?” to “What does it feel like to have already achieved it?”, we unlock hidden potential. Future-oriented thinking, often associated with visualisation exercises, can break the barriers imposed by current-time thinking.

When we visualise our success, our brain begins to accept the imagined scenario as a possible reality. This shift in perception stimulates creativity and propels us to take bolder actions and make choices that align with our envisioned success.

Therefore, all we need to acknowledge is:

• Breakthrough innovations: Unconventional thinking leads to disruptive ideas.
• New perspectives: Overcoming limitations expands your worldview.
• Inspires innovation in others: Your audacity inspires others to think bigger.

Future-oriented thinking

Backed by neuroscientific evidence and documented success stories, we can unlock our hidden potential by breaking free from current time thinking. By envisioning our success, we reshape our neural pathways, expand our creativity, and propel ourselves toward achieving our goals. Through this transformative shift, we transcend the limitations of our current circumstances and open doors to endless possibilities.

Numerous successful individuals attribute their achievements to the power of visualisation. Athletes visualise their performance before competitions, musicians imagine flawless concerts, and entrepreneurs see their companies thriving. Consider Elon Musk’s SpaceX, aiming to establish a colony on Mars. While seemingly audacious, this mindset led to ground-breaking achievements in space exploration. Or Jim Carrey, who famously wrote a check for $10 million for “acting services rendered” and visualised achieving this success before he did.

By incorporating this perspective into our approach, we can effectively apply the Get BIG principles and begin to think beyond limits, embracing discomfort, iterating and adapting, collaborating for synergy, and pursuing audacious goals with precision execution. When grounded in future-oriented thinking, each principle becomes a powerful tool for harnessing our untapped potential and achieving remarkable success.

#ADDAZERO The Get BIG or Go Home Principles:Principle 2: Embrace discomfort

Principle 2: Embrace Discomfort


Comfort zones can be the biggest hindrance to growth. The second principle encourages you to embrace discomfort. The path to success is often paved with challenges and uncertainties. By willingly stepping outside your comfort zone, you open yourself up to new experiences, skills, and perspectives that can propel your thinking and outcomes to new heights.

Growth occurs outside your comfort zone. Richard Branson’s journey from music to airlines exemplifies embracing discomfort. Venturing into uncharted territory, Branson transformed an industry with Virgin Atlantic Airways.

Understanding Discomfort

Discomfort, often viewed negatively, is a fundamental aspect of growth and innovation. Our brains are wired to seek safety and familiarity, which can lead to resistance when faced with the unknown. However, embracing discomfort is essential for personal and professional development.

Rewiring the Brain

Neuroplasticity, the brain’s ability to reorganise itself, highlights the potential for growth through the discomfort. When we venture into uncharted territory, we stimulate new neural pathways and connections. This rewiring leads to increased adaptability and enhanced cognitive abilities.

The Birthplace of Innovation

Innovation rarely emerges from comfort zones. Historical examples abound – consider Steve Jobs and Apple. The introduction of the iPhone revolutionised multiple industries. Jobs’ willingness to disrupt the status quo required embracing discomfort, challenging conventional thinking, and venturing into unexplored territories.

In her book “Grit: The Power of Passion and Perseverance,” psychologist Angela Duckworth discusses how embracing discomfort is crucial in achieving long-term goals. Through extensive research, Duckworth finds that individuals who willingly endure discomfort and setbacks are more likely to achieve lasting success.

Learning Zone vs. Comfort Zone

The “learning zone” lies just beyond the comfort zone. It’s where growth occurs, and new skills are developed. The Yerkes-Dodson law, a psychological principle, suggests that optimal performance and growth occur when we’re slightly outside our comfort zones – neither overwhelmed nor complacent.

Discomfort as a Catalyst

Embracing discomfort is the driving force behind personal and professional growth. Neuroplasticity showcases the brain’s ability to adapt and evolve through discomfort. Historical success stories and documented evidence from experts emphasise the connection between discomfort and long-term achievement.

By pushing ourselves beyond comfort, we enter the learning zone where innovation flourishes and growth is nurtured. In the context of the “Get BIG or Go Home” principles, embracing discomfort serves as the springboard for thinking beyond limits, iterating and adapting, and pursuing audacious goals. Ultimately, it’s through embracing discomfort that we unlock our hidden potential and reach new heights of success.

#ADDAZERO The Get BIG or Go Home Principles:Principle 3: Adaptability

Principle 3: Iterate and Adapt

The ability to iterate and adapt is crucial in a rapidly evolving world. The third principle of #ADDAZERO advocates for a mindset of continuous improvement. Treat failures as learning opportunities, and view setbacks as stepping stones toward success. By embracing a mindset of adaptation, you foster resilience, agility, and the capacity to pivot when needed, resulting in more successful outcomes.

Iteration is a cornerstone of progress. Apple’s iPhone series demonstrates this principle. Each version builds on the previous one, incorporating user feedback and technological advancements.

The Engine of Evolution

Iteration is the process of repeatedly refining and enhancing an idea or solution. It’s coupled with adaptation – the ability to adjust strategies based on feedback and changing circumstances. These principles are the driving force behind progress and innovation.

Learning Through Repetition

The brain learns through repetition and reinforcement. Each time we iterate, we reinforce certain neural pathways. As we adapt our strategies, we engage in cognitive flexibility – a hallmark of higher-level thinking. This process rewires the brain, optimising our approach and enhancing problem-solving skills.

Consider the evolution of the automobile. Continuous iteration and adaptation have transformed the industry from the Model T to modern electric vehicles. Companies like Tesla, led by Elon Musk, are known for their iterative approach – releasing software updates that enhance vehicle performance and features.

The Lean Start-up methodology emphasises iteration and adaptation. Eric Ries’ book “The Lean Startup” demonstrates how start-ups can minimise waste and maximise learning by frequently testing assumptions and adjusting strategies based on real-time feedback. This methodology has been widely adopted and has led to numerous start-up successes.

Innovation Through Iteration

Innovation doesn’t emerge fully formed; it results from incremental improvements. The concept of “failing fast” is rooted in iterative thinking. By quickly testing ideas and adapting based on feedback, we avoid sunk costs and optimise resources for what works.

The Path to Perfection

Iteration and adaptation form the path to perfection. Neurological evidence underscores the brain’s capacity for learning through repetition. Historical examples like the automobile industry and the success of the Lean Start-up methodology highlight the power of iterative thinking.

In the context of the “Get BIG or Go Home” principles, iteration and adaptation are pivotal for precision execution, embracing discomfort, and achieving audacious goals. By embracing these principles, we navigate challenges flexibly, continually refine our strategies, and ensure we’re on a trajectory of growth and success.

#ADDAZERO The Get BIG or Go Home Principles:Principle 4: Collaboration

Principle 4: Collaborate for Synergy

The power of collaboration is unrivaled. Principle four emphasises the importance of collaboration for achieving bigger and better outcomes. By working with diverse individuals who bring unique perspectives, skills, and ideas to the table, you harness the power of synergy. Collaborative efforts can lead to innovative solutions and a collective drive toward success far greater than any individual could achieve alone.

Collaboration leverages diverse expertise. The development of the Internet showcases this principle. Innovators across fields united to create a global network that transformed communication.

Amplifying Strengths Through Unity

Collaboration is more than working together; it’s about combining diverse strengths to achieve outcomes beyond individual capacities. Collaborative synergy occurs when the collective effort generates results greater than the sum of its parts.

Neuroscience of Collaboration

Mirror neurons, neural structures that fire both when we perform an action and when we observe someone else perform the same action, highlight the brain’s predisposition for collaboration. This neural response is the foundation for empathy, understanding, and effective communication – key elements of successful collaboration.

The partnership between Steve Jobs and Steve Wozniak exemplifies collaborative synergy. Jobs’ visionary ideas and Wozniak’s technical expertise resulted in ground-breaking innovations. Together, they co-founded Apple and revolutionised technology.

Furthermore, research from the Harvard Business Review emphasises the benefits of diverse collaboration. Diverse teams bring various perspectives and insights, leading to more innovative solutions. A study by Deloitte found that inclusive collaboration can improve team performance by up to 60%.

Cross-Disciplinary Collaboration

Innovation often emerges at the intersection of diverse fields. The collaboration between engineers and medical professionals resulted in the development of MRI technology. These cross-disciplinary partnerships harness unique expertise for transformative breakthroughs.

Collective Genius

Collaborative synergy taps into the brain’s neural wiring for empathy and understanding. Historical examples like the Apple founders and documented research underscore the value of diverse collaboration in generating innovative solutions.

When applied to the “Get BIG or Go Home” principles, collaborative synergy amplifies audacious goals, fuels precision execution, and enhances the ability to embrace discomfort. By embracing collaboration, we tap into the collective genius of diverse minds, harnessing their strengths to drive innovation and achieve remarkable success.

#ADDAZERO The Get BIG or Go Home Principles:Principle 5: Audacious Goals

Principle 5: Set Audacious Goals

Setting audacious goals is the fifth principle that drives the #ADDAZERO philosophy. When you aim for the stars, you push yourself to reach heights you might not have thought possible. You channel your energy and focus toward achieving remarkable outcomes by setting ambitious targets. Even if you fall short of your ultimate goal, you’re likely to achieve more than you would have with a conservative approach.

Set ambitious goals and meticulously plan their execution. Amazon’s Jeff Bezos envisioned becoming Earth’s most customer-centric company. This audacious goal fueled strategic execution that revolutionised e-commerce.

The Dance between Vision and Action

Audacious goals are ambitious objectives that push the boundaries of what’s considered attainable. Precision execution, on the other hand, involves meticulous planning and flawless implementation. These two principles together form a powerful duo that drives innovation and success.

Setting audacious goals triggers the brain’s reward centre. The anticipation of achieving a challenging goal releases dopamine, a neurotransmitter associated with motivation and pleasure. This dopamine surge encourages us to pursue our goals with vigour.

John F. Kennedy’s audacious goal of landing a man on the moon is a classic example. This goal inspired the Apollo program, which led to the historic Apollo 11 mission. The collaboration of NASA’s precision execution with the audacious goal resulted in a monumental achievement. And Edwin Locke’s Goal Setting Theory, backed by extensive research, emphasises that specific, challenging goals lead to higher performance. A study published in the American Journal of Lifestyle Medicine found that setting audacious health goals increased participants’ adherence to healthier behaviours.

Furthermore, the development of the iPhone by Apple exemplifies precision execution. Steve Jobs’ attention to detail and insistence on perfection resulted in a product that seamlessly integrated hardware and software, revolutionising communication and technology.

The Dance of Achievement

The dance between audacious goals and precision execution is a dance of achievement. Neuroscientific evidence, historical examples, and documented research highlight the synergy between setting ambitious objectives and executing them with precision.

When applied to the “Get BIG or Go Home” principles, audacious goals fuel thinking beyond limits, while precision execution ensures the journey is marked by iterative adaptation and collaboration. This dynamic duo propels us to new heights, transforming aspirations into tangible successes.

#ADDAZERO The Get BIG or Go Home Principles:Principle 6: Precision Execution

Principle 6: Execute with Precision

The final principle revolves around executing with precision. While big thinking is important, it must be backed by focused, well-executed actions. Details matter, and the smallest adjustments can significantly improve outcomes. Implementing your ideas precisely ensures that your efforts align with your vision, driving you closer to your desired results.

A Symphony of Excellence

Precision execution is the art of meticulous planning and flawless implementation. It involves attention to detail, adherence to standards, and a commitment to delivering excellence in every aspect of a project or endeavour.

Attention to detail is a cognitive process governed by the brain’s prefrontal cortex. This region is responsible for higher-order thinking, decision-making, and complex problem-solving. Precision execution stimulates this area, optimising cognitive functions.

NASA’s Apollo 11 moon landing is a prime example of precision execution. The meticulous planning, rigorous testing, and flawless implementation of each step led to a successful landing on the moon. The Mars rovers, known for their longevity and success, also demonstrate precision execution in space exploration.

In his book “Outliers,” Malcolm Gladwell famously popularised the idea that achieving mastery requires approximately 10,000 hours of practice. This concept underscores the significance of precision execution – the relentless pursuit of excellence through practice and refinement. Companies like Tesla and SpaceX, led by Elon Musk, prioritise precision in every aspect of their operations. This commitment to excellence results in ground-breaking products and advancements.

The Elegance of Excellence

Precision execution is an embodiment of excellence. Neuroscientific evidence, historical achievements, and documented principles all underscore the significance of meticulous planning and flawless implementation.

Applied within the context of the “Get BIG or Go Home” principles, precision execution ensures that audacious goals are achieved, iteration and adaptation occur seamlessly, and collaboration is optimised for synergy. This principle transforms vision into reality with the elegance of excellence, marking the difference between success and mediocrity.


The #ADDAZERO Get BIG or Go Home Principles™ are not just a set of guidelines; they are a transformative mindset that can reshape your thinking and redefine your outcomes. By thinking beyond limits, embracing discomfort, iterating, collaborating, setting audacious goals, and executing with precision, you position yourself to accelerate your growth and achieve lasting results.

So, are you ready to #ADDAZERO to your aspirations, your efforts, and your outcomes? Embrace the principles, adopt the mindset, and watch as you propel yourself toward a bigger and more rewarding future than you ever imagined.

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