Today, shortly after 3.20pm (Local) I received an important package from Amazon!
Inside the cardboard box, was a gift-wrapped bag, with a label that read:
Congratulations Jay, you did it.
The Universe!
On further examination, I was able to discover the first printed copy of my new book:

And I can’t BEGIN to tell you how exciting that feels!
This journey started in late 2008, with the sudden collapse of Woolworths.
We began researching in 2012, and by 2016 had a team of 9 data analysts working on the cause of more than 150 Big Business Failures.
Then 18 months engineering a series of ‘Questions’ task of ANY business (New or old, modern or traditional, product or service) to determine if the business leader implements THESE suggestions will it reduce/remove the risk of failure?
A further year of BETA testing, then analysing the results, before 15 months spent correlating all the data and writing it all up.
Today marks a new #milestone of achievement on our quest to support 1,000,000 Business Owners #ADDAZERO to their Personal Disposable Income!
Not turnover, or any other vanity matrix, but CASH in THEIR HANDS to transform them, their families, their business and their community.
Why 1,000,000?
Well, at the time we first launch BETA testing, there were approx 6M SME businesses in the UK.
I remember, years and years earlier when the Federation of Small Businesses had run a national marketing campaign entitled “Just get ONE”. The idea was for every member to introduce one new member to the association, thus doubling their membership in one year.
I’d already seen (through our BETA test group) that during the course of applying the #ADDAZERO methodology to their business, and the subsequent SCALE it enabled them to achieve. There was a growing need to take on more staff. (On page 253 I share the formula to follow for your first NINE hires!)
At that time, there were approximately 960K unemployed people in the UK seeking work. So I determined,
If we could support 1,000,000 Business owners to significantly and sustainably SCALE both them and their businesses
Not only would that enable them to #ADDAZERO to their personal disposable income
But it would also generate in excess of 1,000,000 new vacancies!
And collectively, we could eradicate unemployment in the UK!
Offering employment to EVERY person that was seeking work!
