One to One Mentorship

In the same way that every successful athlete or sports team has a great coach; mentoring them to achieve more than they could on their own, your business can too…

Welcome to My TrueNORTH’s 1:1 Business Scaleup Mentorship Program – the guiding compass for conscientious business owners in the UK.

If you’re seeking to authentically and honourably scale up your business while making a lasting impact, you’re in the right place.

At My TrueNORTH, we understand that your business is more than just a profit-making venture; it’s a legacy in the making. I am here to provide you with tailor-made strategies, accountability, and a supportive network to help you navigate the complex journey of business growth. Join us on this path of sustainable expansion, ethical business practices, and the mission to eradicate unemployment in the UK, as we work to #ADDAZERO to your business, creating opportunities and a lasting legacy.

 

Benefits of 1:1 Scaleup Mentoring

ADDAZERO Methodology - The 8 Elements of every Scaleup business

Long-term Vision

I start by encouraging you to really give consideration to the long-term impact for both you and your business, and create a sustainable legacy, aligning with ethical and honourable business practices.

Personalised Guidance

Unlike most ‘off the shelf’ coaching programmes, I provide tailored guidance, taking into account your specific business challenges and goals. This personalised approach is invaluable for addressing your unique needs.

Measuring Results / Accountability

With my guidance, you can expect measurable results, such as revenue growth, increased market share, and improved customer satisfaction. However, I can only assure you of this alongside hold you accountable for your business growth plans, ensuring that you stay on track and meet your targets.

Skill Development

We don’t know, what we don’t know.  I can help you enhance your skill set, whether it’s leadership, decision-making, recruitment, marketing, sales or finance?

Problem Solving

When challenges arise, I come into my own, with a breadth of experience, having supported Business Leaders from a variety of different industries/sectors and countries. I help brainstorm solutions and provide a fresh, experienced perspective on how to overcome obstacles.

Time Efficiency

I always help save time.  By implementing our 4-step process, I guide you away from ineffective strategies and toward more efficient methods of scaling your business.

Feedback / Support / Encouragement

Running a business can be challenging, so I provide emotional support and encouragement during tough times. I also provide honest and impartial feedback, helping you see your business from an outsider’s perspective, and a way forward.

Monitoring Trends

Staying up to date with the latest industry trends and market shifts is crucial. I can help you stay informed and adapt to changing circumstances, to ensure you maximise opportunity and mitigate risk.
I engaged with Jay’s 1:1 mentorship programme through a particularly difficult time in the company’s evolution. He was very quick to have a good understanding of the company, its position, direction and challenges. And since then, has been pivotal in the business’s continued growth and development.

We have achieved more in the last year than we had in the last 13!  I am forever grateful to him for the ongoing support we receive, and a customer for life.

Nick Barnes

CEO, National Centre for Suicide Prevention & Training

Jay is someone who makes a massive and lasting difference.

Whether it’s growing your business, overcoming adversity, or simply a dose of inspiration, he overdelivers in all areas. He is always willing to help, offer support and when needed get to work and deliver. Like within our business, I can only see excellent things happening to you and your business when you engage, listen and implement the strategies provided by this guy.

Brenden Chaplin

Director, Performance Coach

Jay is such a gem!

With so many facets he is able to distinguish micro to macro details for you and your business.  His keen sense to guide you to the best place for you and your customers is most refreshing.

A fantastic coach and a fantastic person to spend time with, you will feel energised and buzzing with ideas to implement after each session.  I’m really looking forward to an even more exciting future ahead for me and my business. Thanks Jay!

Jacinta Meadows

Business Development Director, Assista Healthcare

How I work

Jay Allen, founder of the #ADDAZERO Business Challenge

Tailored Mentoring to suit you and your desired outcomes

Through a combination of structured monthly 1:1 coaching/mentoring sessions, access to our extensive digital vault of #ADDAZERO Content, ongoing Email/SMS/WhatsApp support and regular accountability ‘check-in’ sessions. I ensure we are both working collectively to a set of desired and agreed outcomes.

Basecamp

Whilst working through Basecamp, these sessions are delivered

  • via Zoom/Microsoft Teams

Explorer

Whilst working through Explorer, these sessions are delivered

  • via Zoom/Microsoft Teams
  • and/or face-to-face from our offices in Warrington, Cheshire

Summit

Whilst working through Summit, these sessions are delivered

  • via Zoom/Microsoft Teams
  • and/or face-to-face from our offices in Warrington, Cheshire
  • and/or face-to-face at your place of work / any other (UK Mainland) destination of your choice

Basecamp

The value that Jay brings to me is so much more than just new customers – it’s an entire support system for entrepreneurs where you grow your business in the most efficient way possible. Can’t recommend this company highly enough,
Aiden Ogden

System Design Engineer, Reliance Hi-Tech

Basecamp

ALL clients start at Basecamp.  

Here, we complete our #ADDAZERO Scaleup Audit and determine what is working well, and what needs attention. And concentrate on the four fundamental growth pillars required within every business:

Marketing – Sales – Operations – Finance

Depending on the findings of the Audit, agreed actions and speed of application, we spend between several weeks and several months ensuring you have all the business requires to regularly and rhythmically generate a regular predicable profit.

Once we both agree this has been achieved, we can progress to Explorer…

Investment

The level of investment required to access Basecamp is:

Single pay: £9,997*
or
Split pay: An initial deposit of £2,497 followed by 6 instalments of £1,497*

*+VAT at the prevailing rate at the time of invoice

Explorer

Jay is someone that makes a difference. Whether it’s growing your business, overcoming adversity, or simply a dose of inspiration, he over-delivers in all areas and transforms both you and your business.
Brendan Chaplin

Founder, Strength & Conditioning Academy

Explorer

Clients who have completed Basecamp often choose to ascend to Explorer.   

Here, we dive deeper into the four fundamental pillars, both improving what is already in place and adding to with an additional layer of People, Systems and Processes. We then add to this, with the following additional growth pillars required to move from growth to scale:

Mindset/Goal Setting – Values/Culture – Strategy/Structure

Depending on the desired outcomes of the business/business owner and speed of application, we spend between several months and a couple of years ensuring you have all the business requires to accelerate from growth to scale sustainably.

Once we both agree this has been achieved, some choose to progress to Summit…

Investment

The level of investment required to access Explorer is:

Single pay: £19,997*
or
Split pay: An initial deposit of £4,997, followed by 9 instalments of £1,997*

*+VAT at the prevailing rate at the time of invoice

Summit

Jay is a brilliant business coach. He is thoughtful and has great insight into all aspects of running a business. I really value his advice and help. In fact, I wouldn’t be where I am today without his encouragement and support.
Elizabeth Ward

Proprietor, Virtuoso Legal

Summit

Some clients who have completed Explorer choose to ascend to Summit. (Others ‘step off’ for a few years to enjoy their new found freedom, and return to Summit 2-3 years later)

Here, we dive even deeper into all the pillars we have already covered, applying the Kaizen philosophy of incremental improvements to what is already in place and adding to with an additional layer of automation, and devolution of direct responsibility. We then add to this, with the final pillars required to move from scale to exit:

NPS/Benchmarking – Team – M&A/Exit Planning

Depending on the desired outcomes of the business/business leader and speed of application, we spend between a few months to several months ensuring you have all the business requires to replicate, automate, and evolve without your ongoing engagement.

Once we both agree this has been achieved, some choose to progress to join ‘The 50 Club’…

Investment

The level of investment required to access Summit is:

Single pay: £39,997*
or
Split pay: An initial deposit of £7,497, followed by 11instalments of £3,497*

*+VAT at the prevailing rate at the time of invoice

Progression

The investment you make covers access to all the #ADDAZERO resources applicable to each level (Basecamp, Explorer, Summit) Plus 12 months of ongoing coach/mentor support.

For those that are ready to progress from Basecamp to Explorer, and Explorer to Summit during this period. A pro-rata invoice is raised for the difference of investment. This ensures you can progress through each level of your Scale to Summit with ease, and at your pace.

What's next...

The ETHICAL manner in which we do business is to draw your attention now to our Terms of Service.

Click on the link to read now, and once you are ready to progress, fill in your details, and let’s talk.

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