With social media awash with people turning to coaching, your right to ask: Well, who are you? After all, it’s not like I’m either a world leader, or a politician or pop star!

I’m Jay Allen.

From leaving school I studied Psychology and Sociology with a particular interest in communication and behaviour patterns. Quickly deciding I didn’t want to work as a Social Worker, I joined the British Army, training to be an Advanced Trauma Medic. Over the 14 years within the Armed Services, I progressed through the ranks, qualifying in Pre-Hospital Advanced Trauma Life Support as well as studying to become a Teacher. Leaving the service (through injury) in 2003, I turned my attention to the world of business, and over the next 12 years have worked at Boardroom level with 2 of the largest brands on the high street, and at a regional level within the public sector prior to either buying, acquiring or setting up from scratch 4 of my own businesses.

I currently sit on the Non-Exec Board for a Multi-million-pound management company, and chair the board of trustees for a registered charity, alongside my role as international keynote speaker, published business author and the founder of My TrueNORTH – The UK’s leading Ethical Coaching Company.

In 2012 I won a Global Entrepreneur ‘Big Impact to Business’ Award (Kauffman Institute for Entrepreneurship) only to win it again in 2013! Most recently, I was added to the Smith & Williamson ‘Clear Business Thinking’ Power 100 as one of their top business influencers in the UK.

Category: Questions about My TrueNORTH