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You are here: Home / Archives for 4. Marketing Management

4. Marketing Management

Why saying NO, is good for business

21st August 2019 By Jay Allen Leave a Comment

Photo by Andy Tootell on Unsplash

In this article, I’m going to share; why saying NO is good for business and help you understand your ideal client how most people at networking events get it all wrong the answer to ‘finding your niche’ It doesn’t matter whether your out networking, or digitally networking (LinkedIn prospecting) or a combination of the two. I’ve asked this question to almost EVERY business owner I’ve had conversation with, both in the UK and overseas, at conferences, exhibitions, seminars, … [Read more...] about Why saying NO, is good for business

Do awards really matter?

2nd April 2019 By Jay Allen Leave a Comment

It all began back in 2011, I’d been running my Health & Safety Consultancy for a few years, and we’d been steadily (well, quite aggressively growing) continuous for the duration of my ownership. (On average we recruited a new F/T member of staff every 14 weeks consistently for 4 years) I’d always been a member of the Federation of Small Businesses, and I was approached by our Regional Chairman and asked if I’d speak at the Annual National Conference for which our Region was hosting that … [Read more...] about Do awards really matter?

8 Essentials to SCALE, Podcast

19th March 2018 By Jay Allen Leave a Comment

Integrate to influence

I'm a huge advocate for sharing the real essentials with other business owners to help and empower them achieve their Big Fat Hairy Audacious Goals! One of the ways I do this is agree to be interviewed by podcasters, YouTubers, and others with a client base of business owners.  Here, I was interviewed by one of our existing Explorer Mastermind clients - Amanda Daniels from Koogar Integrated Marketing. … [Read more...] about 8 Essentials to SCALE, Podcast

Are you ready to SCALE?

1st September 2017 By Jay Allen Leave a Comment

Scale

New Versus Old, the 8 Fundamentals to sustainable scale! Whilst the traditional model of forming and growing a business still exists, it has to be recognised that the birth of the internet, social media and electronic payment options has enabled a new form of business to emerge. One that is faster, slicker, more profitable, less time consuming and requires far less resource to enable an extortionate amount of money to be made! However, in BOTH models there are still far too many either … [Read more...] about Are you ready to SCALE?

One size fits NOBODY

19th June 2017 By Jay Allen Leave a Comment

Despite having a great CRM, with everyone details it's never quite as simple as dropping an email or picking up the phone. Since a number of our clients recently moved up into our Explorer Mastermind group, it has left a 'void' in our JSO Mini-Mastermind group which has yet to be filled. I recall getting people to join this group was relatively easy, we spent an email inviting them to join us, we included details about all the added benefits attendee's would leave with and gave them a clear … [Read more...] about One size fits NOBODY

Power 100

9th February 2017 By Jay Allen Leave a Comment

OMG we've only gone and done it!..... Smith & Williamson is one of the UK’s leading financial  groups.  Their Power 100 is created in conjunction with Fresh Business Thinking and the Great British Entrepreneur Awards to providing information and advice and help business owners and entrepreneurs run their businesses more effectively and efficiently. Guy Rigby, Head of Entrepreneurial Services at Smith & Williamson, said: “Our Power 100 celebrates those who use their experience or … [Read more...] about Power 100

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