by Jay Allen | Dec 21, 2021
Whilst it would be nice, the answer is NO. I’ve been asked this several times, and whilst each time we’ve worked together I would have earned considerably more if I had worked on a % of growth commission, the simple fact is, it ceases to be ethical.
I know, that over the years, I’ve invested hundreds of thousands of pounds, and thousands of hours on both my own Personal Professional Development, and that of our #ADDAZERO Methodology. And, having now delivered this into more than 8,000 Businesses, know the impact is has on both business, and business owner. In fact, over the same period of time, we’ve rarely seen any business invest more than 10% of the ROI it delivers to them, not just that year, but every year. And, on this basis, we could set far higher fees for these life changing strategies.
However, what I can’t determine (or stake my reputation on) is your commitment. Your willingness to do what is needed. To do the work, implement all we share and see it through. I’ve done ALL the ‘heavy lifting’ in my business and created the #ADDAZERO methodology which ‘eases’ the heavy lifting you’ve got to do by some margin. But, your business, is your business, and your success summit, your utopia is…well, yours.
It would simply be unethical, for me to receive a commission for the work you need to do in implementing what we share. Furthermore, how could I act as your coach, guide, mentor if it directly affected my reward for doing so. To do so, would cross the boundaries of impartiality and as such break the client / coach boundaries and so not something I’d ever consider.
Certainly, as an Ambassador for B1G1 (The Global Giving Community) if you feel our fee has been insufficient compensation for the added value #ADDAZERO brings to you and your family, feel free to donate through us to a Global good cause. Or consider donating to our annual charity of choice. But, I cannot, nor shall not, work on anything other than a fixed free basis.
I’ve invested heavily in my professional development, that you only to invest a fraction of that to benefit from all I have learned, experienced, designed and developed. The rest, as they say; is all yours.
by Jay Allen | Feb 18, 2020
An executive director works for the company (usually full time) and has a senior role responsible for the strategic and tactical management of the division they run. Typically, they are C-suite roles, such as Chief Executives, Chief Financial Officers, Chief Technology Officers, and other executive division heads.
A non-executive director works in an advisory role as a consultant. The workload can vary, but typically it might be 10 to 40 days a year, including board meetings.
by Jay Allen | Feb 18, 2020
Independent director is often used interchangeably with the term non-executive director. However, independent directors are those that do not have any significant relationship past or present with the company (such as being a former employee or a major customer) beyond their non-executive role and can have only a limited shareholding or investment in the company.
So while all independent directors have the same role on the board as non-executive directors, not all non-executive directors can be considered independent directors.
by Jay Allen | Feb 18, 2020
Recruiting a non-executive director can help a small business gain experience, knowledge, contacts and ideas, as well as provide constructive criticism – all of which cannot fail to be of value to a company regardless of its size.
Many people will have heard of ‘Non-Exec Director’s but few fully understand what they are, much less what they can potentially do for a small or growing business.
What a non-executive director can bring to your business:
1. They have experience
Non-Exec Directors can fill a gap in a small business owner’s experience, or can add industry knowledge of a specific sector that the business is targeting.
Most Non-Exec Directors have usually helped a number of businesses find their feet, grow or survive tough times. And, if a Non-Exec Director is faced with a situation they’ve never dealt with before, they’ll probably know someone who has.
2. A fresh perspective
A Non-Exec Director doesn’t work with a business full time and won’t be concerned with day-to-day issues but will instead look at the bigger picture.
What is the direction of the business? Are targets being met? What environmental changes might affect the business? Which competitors should the business watch out for and what are the plans to keep ahead of the competition? They will have the ability to advise with confidence and make unbiased decisions in the interests of the business.
3. Connections that count
A successful business is a connected one, and a great way of making connections is through networking. However, for a small business it can be time consuming and can often prove difficult to build a trusted network of contacts.
A Non-Exec Director, in many cases, can offer an address book of relevant contacts that aligns with their own experience. This could be suppliers, distributors or potential customers to help boost business or a marketing guru or potential partner to add a new dimension to your company.
4. Keeps the management team in check
Many company boards become the victims of bad habits; missed agenda items, conversations being side tracked, and opinions being discounted.
The introduction of a Non-Exec Directors will help to keep things on track, and help to alleviate any tensions.
5. An objective view
Non-Exec Directors can round off a board by not only providing experience and knowledge that other directors may not have, but also by being able to take a more objective view of issues affecting the business and offering a wider sense of the possibilities for growth.
If, for example, your company grows and you consider flotation as a way to expand, they can act as a mediator voicing the pros and cons of such a move. Or, if there’s a financial crisis within the company or your market, they can alleviate stress and bring a voice of reason to the table.
by Jay Allen | Feb 9, 2020
If this is the first question, you may well not really be ready to join a Mastermind. You see, Mastermind is NOT a cost, but an investment. Nor is it an investment in us, but an investment in YOU!
I promise, I’ll answer your question, however, for one minute, just imagine your business 1 year from now, having had the help, guidance, support, encouragement, and accountability provided by a dedicated team of ‘non-exec’s within your business.
A team as dedicated as you, to the significant and sustainable growth of both you and your business, who have committed to helping you achieve bigger goals than you have ever previously considered. And, who has a proven record of delivering on their promises!
Now consider how much you may have to invest for this level of engagement. To advertise, interview, recruit, train, salary, provide the perks and benefits (holidays, car, phone, laptop, memberships etc) associated with a role of such importance. In this sense, to achieve this WITHIN your business is likely to be a sizeable 6 figure investment right? (We estimate there is at least £1M+ SALARY in the room at each Mastermind)
Therefore the investment of a Mastermind is but a FRACTION of what it might otherwise cost to benefit from this level of help and support!
And yes, there are some Business Mastermind groups that charge hundreds of thousands of dollars to join, creating such a barrier that only those already doing multiple seven figures could even consider such an elite entry point!
However, My TrueNORTH is recognised as the UK’s leading Ethical Coaching Company. We have carefully considered the level of investment required to join our Mastermind Groups. Too much, and it only attracts those already doing exceptionally well. Too little and it attracts tire kickers who want the ‘badge’ of stating they are in a mastermind group, but not willing to do the work! Our Masterminds are therefore priced around the cost you would expect to pay a P/T member of admin staff. And we offer both great incentives to make a single investment, or offer the opportunity to ‘split’ your investment over the period of engagement, making it even easier to access all that is available to you, without breaking the bank!
PLUS our Money-back Guarantee, which makes this a NO BRAINER for those committed to developing both themselves and their businesses.
Want to learn more? Click here…
