What I learned as a Digital Nomad

I can hardly believe it’s the end of November already after I packed my bags in August to test life as a Digital Nomad.

The first stop, was a rather cold and wet Dublin.

Of all the times I’ve flown into Northern Ireland, I’d never been to Dublin. A busy and vibrant metropolis where business was being done everywhere and a sense of optimism and purpose filled the air.

I’d hired an Aparthotel to host a VIP experience for a new client, only to learn (as he arrived) that prior to being converted to an apartment, it had been a marketing / PR agency – the same one he had the company logo designed by 18 years earlier!

We spent the day working on a new offering launch strategy and devised the entire campaign, offering, pricing, target audience demographics etc. That he could walk out and implement with certainty the following day.  And we got time to experience not only a little of the amazing architecture in the city but some great fine dining also.

Next stop, the weather couldn’t have been more different, as we arrived in Bermuda! 

We arrived on the cusp of hurricane season! Which, if you’ve seen films like The Perfect Storm, Twister, and Take Shelter you may be thinking Why on earth would you visit during hurricane season?

The reality is, Bermuda is a tiny island in the middle of the North Atlantic Ocean, just 21 miles long, and less than 2 miles wide.  There is nowhere to evacuate! And so, they have become damn good at weathering the storm.  The entire island is geared to bracing for hurricanes with really solid-built buildings, strong shutters, storm warnings and regular ‘drills’ to ensure minimum disruption.

Several hurricanes passed during the month we were there, and every time a person did their thing and hours later, everything was ship shape and back to normal.

My other observation from being here is determination.

The cost of living in Bermuda is about three times more expensive than in the USA, at least 250% more than in Canada or the UK. And so, if you live on the island, you work and work hard.  The Bermudian entrepreneur is devoted, and creative and doesn’t take no for an answer. 

Next stop, Corfu.  Or rather, A flight to Athens, to hire a car, to drive almost 600 kilometres to Igomenitsa to catch a 90mins ferry into Corfu Port! 

You see, Corfu is a seasonal island. It’s ‘open for business between Early May and Late October when around half a million tourists visit every year. Out of season the island pretty much ‘closes down’ with many returning to family in either mainland Greece, or, further afield, and the population drops to a little below 100K.

Having already been in the summer, and enjoyed the weather, the food and everything being open.  It was a very stark contrast to the high streets boarded up, almost ghost towns as the work for the year is done, and taking a well-earned rest before the 24hrs, 7 days a week for 6 months next summer.

My main observation from being here is balance.

When it’s busy, it’s busy. All effort is geared towards tourism and income generation.  The island is alive, thriving with energy and keen to be ‘of service’. But, with the ying, there is yang. And so, once the last aeroplane has taken flight and the airport closed. The attention turns to family, rest, and recuperation.  All the jobs that didn’t get done in favour of service, now become a priority as the tables are turned, as focus turns elsewhere.

Final stop, Southampton! Another new client to visit and onboard.  As well as having teamed up with Henri Ghijben to host TSA – The Tree Surgeons Academy. A hybrid online/in-person training, mastermind community for Tree Surgeons and Arborists across the UK. 

My main observation from being here is perspective.

Henri has built a thriving community of tree surgeons, all with a devotion to both them and their businesses, as well as family and future prosperity.  However, brute force and determination will only ever get us so far.  And whilst building a business is a priority for us all, putting the right people, systems, and processes in place.  Setting boundaries and non-negotiables. Determining the priorities is essential to prevent burnout, frustration and another trip on the merry-go-round called life!

I’ll be back shortly, with another insight on what I learned from being interviewed LIVE on stage in front of 500 entrepreneurs by Expert Empires CEO – Nick James!

How learning to swim, improved my business

How learning to swim has helped me in business

I know it sounds corny, but allow me to briefly explain:

I’ve pretty much always been able to swim. The first time in the pool I still wore nappies, and have frequently pretty much all through my life.  These days, I like to get my mile in first thing in the morning, before breakfast or even a coffee, and over the last 2-3 years have spent time and effort on improving my time over the mile.

According to British Swimming, my current timing (for my age and preferred stroke) is between intermediate and advanced, but still around 10 minutes slower than ELITE. However, recently I’ve chosen not to concentrate of becoming quicker, but more efficient.

I’ve stopped looking at the stopwatch, and spending time perfecting every aspect of each stroke. The kick, the pull, the streamline, the breath, the glide.

What does this all mean?

The ‘average’ stroke per length is 16+, before I began reviewing and amending, mine was 13, this morning it was 8! (Adam Peaty did each length in 5 at the European Championships!)

My heart rate, SWOLF (a score that combines the number of strokes you take and the amount of time it takes you to swim a lap into a single figure) and recovery time have all dropped, which is great. But, here’s what has really surprised me, my average speed hasn’t.

How does this relate to business?

We can all, easily get caught up in the BUSYness of Business. And it’s ruining your longevity, sustainability and productivity. As Mike Vance famously said;

You have to slow down, in order to speed up

Business executives may want to work as quickly as is feasible. Although it may seem like the most effective way to maximize productivity, it might actually have detrimental effects. When you “slow down to speed up,” you give yourself permission to proceed slower in exchange for more control and concentration over your project as a whole.

Let’s see why leaders need to slow down to speed up.

The phrase “slow down to speed up” says that the greatest approach to increasing productivity and efficiency is to choose to move at a steady pace rather than operating at top speed.

Think about this in conjunction with another well-known proverb regarding effectively finishing a variety of initiatives: “It’s not a sprint, it’s a marathon.” In other words, when you prioritize speed and downplay taking breaks, you actually make it harder to finish the task at hand. This is why leaders need to slow down to speed up.

The Drawbacks of Speeding Too Fast

Moving too quickly can hurt your job and compromise your well-being in life, business, and leadership. If you are tempted to stay on the go, consider these three drawbacks:

  1. High stress
    If you approach every work at a blazing pace, you will almost certainly experience higher stress levels than someone who approaches things more methodically and steadily. Inhibiting your ability to stay devoted, focused, and upbeat about your work, high stress is a barrier to attaining your goals. Slowing down reduces tension and makes it simpler to continue with the activity at hand in a collected and efficient manner.
  2. High chance of mistakes
    When you move too quickly, you fail quickly. When speed is the top priority, accuracy, quality, and workmanship are ignored. But by doing this, you get more work than if you slowed down. You’ll have to spend time fixing mistakes you made while speeding through rather than producing a high-quality product steadily. This can result in you having to complete two or even three times as much work as you otherwise would have.
  3. Difficulty in communication
    Your team’s ability to communicate effectively with you will suffer if you rush through things. In the near term, you might neglect to tell them pertinent information, which would impede the project’s progress. As these misunderstandings multiply, everyone’s workload increases. Hence it is important for you to learn how leaders need to communicate in the virtual world.

The Benefits of Slowing Down

You should choose a steady pace over an intense sprint when slowing down to speed up. If you follow this advice, you might benefit from three things:

  1. Better Decisions
    Slowing down, mitigates the need for ‘fire-fighter’ management and allows you the time to make bigger, bolder, better decisions. By not always playing ‘catch up’, enables you to plan and work to a strategy you have considered before execution. This in turn, enables you to:
  2. Improved communication
    As you take it slow, you’ll probably find it easier to speak clearly with other team members. Instead of rushing to finish the job on your own, you can collaborate to ensure everyone gets the resources they need. In the long run, better communication results in more productive work.
  3. Increased output
    The first time you slow down, you might be concerned about how less productive you’ll be. Strangely, allowing a break allows you to re-energize and focus on quality and productivity. Increased productivity increases sales and increased sales increase operating profitability. As you can see, taking it slow to get faster has a lot to offer.

How to Slow Down to Speed Up?

Slowing down to speed up can seem paradoxical if your default behaviour is to work quickly. To put this advice into practice, consider the following suggestions:

  1. Communicate with your team
    For advice on how to time your work to prevent overburdening anyone, consult your team members. The work of the entire team will suffer if each day is experienced as a creative exercise rather than a frontline conflict. Have a “playback” or retro meeting after a project is finished to determine how you may reduce your responsibilities and lessen the urgency to finish quickly.
  2. Keep an eye on your stress levels
    Remember that working too quickly and feeling stressed out will significantly impair your creativity, ability to make decisions, and overall job capability. Pay attention to stress signs when they appear since they mean you need a break. Take a few moments to meditate. Use your phone to play a game. Go outside. You’ll be better equipped to start each day strong and avoid burnout if you give yourself time to recover.
  3. Strive for balance
    The key to moving faster while moving slower is striking a balance between efficacy and efficiency. You could prioritize speed over quality and self-care if you’re overwhelmed and exhausted. As an alternative, you might want to work more productively if you feel like you’re always putting things off or doing things slowly. The key is to always strive for balance, readjusting as necessary, and taking breaks when necessary. This will allow you to work as constantly and effectively as you can.


In order to accelerate, we must first slow down. By taking regular reflection breaks, we can ensure that we are responding appropriately, fully utilizing our leadership vision, and working efficiently. This is rather than reacting and becoming overwhelmed by hectic work.

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Navigating Analysis Paralysis

Simplifying Data for Strategic Decision-Making

In a world brimming with data and metrics, analysis paralysis is a real concern for business owners. The sheer volume of information can be overwhelming, leading to indecision and missed opportunities. However, there are effective strategies to distil complex data into actionable insights, enabling business owners to drive strategic decision-making without drowning in a sea of numbers.

  1. Set Clear Goals and Priorities

Start by defining your business goals and priorities. What are you trying to achieve? Are you focused on increasing revenue, improving customer retention, or optimising operational efficiency? Knowing your objectives narrows down the data you need to focus on, making it easier to filter out irrelevant information.

  1. Identify Key Performance Indicators (KPIs)

Select a handful of key performance indicators (KPIs) that directly align with your goals. For instance, if your aim is to enhance customer satisfaction, focus on metrics like Net Promoter Score (NPS) and customer retention rate. You avoid getting lost in a sea of data points by homing in on a few critical metrics.

  1. Regular Reporting and Visualization

Create a routine for reporting and visualisation. Use dashboards or reporting tools to display your chosen KPIs in a visually appealing and easy-to-understand format. Visual representations, such as graphs and charts, simplify grasping trends and patterns at a glance.

  1. Use Benchmarks and Industry Standards

Comparing your data to industry benchmarks can provide context and help you gauge your performance. If you’re falling significantly below industry averages in a certain area, it signals a potential area for improvement.

  1. Focus on Trends, Not Just Numbers

Pay attention to trends over time rather than fixating on individual data points. Are your metrics improving, declining, or remaining steady? Trends provide more meaningful insights than isolated numbers.

  1. Apply the 80/20 Rule

The Pareto Principle, or the 80/20 rule, suggests that roughly 80% of effects come from 20% of causes. Apply this principle to your data analysis. Identify the few critical metrics that drive most of your business outcomes and concentrate your efforts there.

  1. Seek Expertise

If data analysis isn’t your strength, consider seeking help from My TrueNORTH. One of the things we specialise in is reviewing data to guide you through the process and extract actionable insights.

  1. Embrace Iterative Decision-Making

Strategic decisions don’t have to be all or nothing. Embrace iterative decision-making by making smaller, informed choices that can be adjusted and refined over time. This approach reduces the pressure of making a single monumental decision.

  1. Keep it Simple and Actionable

When presenting data to yourself or your team, keep it simple and actionable. Clearly highlight the implications of the data and recommend specific steps or changes based on the insights gained.

  1. Trust Your Gut, Informed by Data

While data is invaluable, balancing it with your intuition and experience as a business owner is essential. Let data guide your decisions but take your instinct seriously.

Data-Driven, Not Data-Drowned

Overcoming analysis paralysis is about finding the delicate balance between utilising data-driven insights and avoiding data overload. By setting clear goals, focusing on a select set of KPIs, visualising trends, and seeking expertise when needed, business owners can confidently make strategic decisions that lead to growth and success. Remember, the goal is not to drown in data but to use it as a powerful tool for informed effective decision-making.

The Get BIG or Go Home Principles

#ADDAZERO The Get BIG or Go Home Principles™

Accelerating Your Thinking, Transforming Your Outcomes

With both innovation and competition at an all-time high, embracing a mindset that can not only keep up but thrive is essential.

Evidence-based around six core principles, the #ADDAZERO Get BIG or Go Home Principles™ offer a revolutionary approach to accelerating your thinking and transforming your outcomes. These principles empower you to push boundaries, challenge limitations, and achieve results that exceed your wildest expectations.

#ADDAZERO The Get BIG or Go Home Principles:Principle 1: Think Beyond Limits

Principle 1: Think Beyond Limits

The first principle of the #ADDAZERO philosophy is to think beyond limits. Many people settle for mediocre results because they confine their thoughts within self-imposed boundaries. To truly accelerate your thinking, you need to break free from these limitations and explore the possibilities that lie beyond. Whether it’s in your personal life, business endeavors, or creative pursuits, daring to dream big opens doors to innovation and transformation.

However, we immediately hit a problem: How do I think BIG

One of the first hurdles we hit with this concept is letting go of the current reality in order to release the shackles of our imagination.

• I haven’t got the time
• I can’t afford it
• What if it doesn’t work
• What will people think of me

A million and one limiting beliefs, thoughts, and ideas shroud the possibility of us ever moving past our current reality and prevent us from truly being creative!

The Power of Future-Oriented Thinking

Current time thinking is deeply rooted in our brain’s default mode. This mode is focused on preserving energy and ensuring safety by relying on familiar patterns and experiences. While this thinking pattern serves its purpose in routine tasks, it can inadvertently limit our potential for growth and innovation.

When we think from the perspective of our current reality, we tend to anchor our ideas and solutions within the boundaries of what we already know. This can hinder our ability to see beyond our immediate circumstances and envision possibilities that lie outside our comfort zone.

The Brain and Visualisation

Neuroscientific research shows that our brains don’t always distinguish between imagined and real experiences. When we vividly visualise achieving a goal, our brain activity mirrors that of actually experiencing success. This phenomenon is known as “mental rehearsal” and has been extensively studied.

For instance, a study conducted at the Cleveland Clinic Foundation found that individuals who mentally rehearsed playing a piano piece showed the same neurological changes as those who physically practiced the piece. This implies that our brain’s neural pathways can be strengthened through mental imagery alone.

The Power of Future Visualisation: Overcoming Limitations

By shifting our perspective from “How do we achieve it?” to “What does it feel like to have already achieved it?”, we unlock hidden potential. Future-oriented thinking, often associated with visualisation exercises, can break the barriers imposed by current-time thinking.

When we visualise our success, our brain begins to accept the imagined scenario as a possible reality. This shift in perception stimulates creativity and propels us to take bolder actions and make choices that align with our envisioned success.

Therefore, all we need to acknowledge is:

• Breakthrough innovations: Unconventional thinking leads to disruptive ideas.
• New perspectives: Overcoming limitations expands your worldview.
• Inspires innovation in others: Your audacity inspires others to think bigger.

Future-oriented thinking

Backed by neuroscientific evidence and documented success stories, we can unlock our hidden potential by breaking free from current time thinking. By envisioning our success, we reshape our neural pathways, expand our creativity, and propel ourselves toward achieving our goals. Through this transformative shift, we transcend the limitations of our current circumstances and open doors to endless possibilities.

Numerous successful individuals attribute their achievements to the power of visualisation. Athletes visualise their performance before competitions, musicians imagine flawless concerts, and entrepreneurs see their companies thriving. Consider Elon Musk’s SpaceX, aiming to establish a colony on Mars. While seemingly audacious, this mindset led to ground-breaking achievements in space exploration. Or Jim Carrey, who famously wrote a check for $10 million for “acting services rendered” and visualised achieving this success before he did.

By incorporating this perspective into our approach, we can effectively apply the Get BIG principles and begin to think beyond limits, embracing discomfort, iterating and adapting, collaborating for synergy, and pursuing audacious goals with precision execution. When grounded in future-oriented thinking, each principle becomes a powerful tool for harnessing our untapped potential and achieving remarkable success.

#ADDAZERO The Get BIG or Go Home Principles:Principle 2: Embrace discomfort

Principle 2: Embrace Discomfort


Comfort zones can be the biggest hindrance to growth. The second principle encourages you to embrace discomfort. The path to success is often paved with challenges and uncertainties. By willingly stepping outside your comfort zone, you open yourself up to new experiences, skills, and perspectives that can propel your thinking and outcomes to new heights.

Growth occurs outside your comfort zone. Richard Branson’s journey from music to airlines exemplifies embracing discomfort. Venturing into uncharted territory, Branson transformed an industry with Virgin Atlantic Airways.

Understanding Discomfort

Discomfort, often viewed negatively, is a fundamental aspect of growth and innovation. Our brains are wired to seek safety and familiarity, which can lead to resistance when faced with the unknown. However, embracing discomfort is essential for personal and professional development.

Rewiring the Brain

Neuroplasticity, the brain’s ability to reorganise itself, highlights the potential for growth through the discomfort. When we venture into uncharted territory, we stimulate new neural pathways and connections. This rewiring leads to increased adaptability and enhanced cognitive abilities.

The Birthplace of Innovation

Innovation rarely emerges from comfort zones. Historical examples abound – consider Steve Jobs and Apple. The introduction of the iPhone revolutionised multiple industries. Jobs’ willingness to disrupt the status quo required embracing discomfort, challenging conventional thinking, and venturing into unexplored territories.

In her book “Grit: The Power of Passion and Perseverance,” psychologist Angela Duckworth discusses how embracing discomfort is crucial in achieving long-term goals. Through extensive research, Duckworth finds that individuals who willingly endure discomfort and setbacks are more likely to achieve lasting success.

Learning Zone vs. Comfort Zone

The “learning zone” lies just beyond the comfort zone. It’s where growth occurs, and new skills are developed. The Yerkes-Dodson law, a psychological principle, suggests that optimal performance and growth occur when we’re slightly outside our comfort zones – neither overwhelmed nor complacent.

Discomfort as a Catalyst

Embracing discomfort is the driving force behind personal and professional growth. Neuroplasticity showcases the brain’s ability to adapt and evolve through discomfort. Historical success stories and documented evidence from experts emphasise the connection between discomfort and long-term achievement.

By pushing ourselves beyond comfort, we enter the learning zone where innovation flourishes and growth is nurtured. In the context of the “Get BIG or Go Home” principles, embracing discomfort serves as the springboard for thinking beyond limits, iterating and adapting, and pursuing audacious goals. Ultimately, it’s through embracing discomfort that we unlock our hidden potential and reach new heights of success.

#ADDAZERO The Get BIG or Go Home Principles:Principle 3: Adaptability

Principle 3: Iterate and Adapt

The ability to iterate and adapt is crucial in a rapidly evolving world. The third principle of #ADDAZERO advocates for a mindset of continuous improvement. Treat failures as learning opportunities, and view setbacks as stepping stones toward success. By embracing a mindset of adaptation, you foster resilience, agility, and the capacity to pivot when needed, resulting in more successful outcomes.

Iteration is a cornerstone of progress. Apple’s iPhone series demonstrates this principle. Each version builds on the previous one, incorporating user feedback and technological advancements.

The Engine of Evolution

Iteration is the process of repeatedly refining and enhancing an idea or solution. It’s coupled with adaptation – the ability to adjust strategies based on feedback and changing circumstances. These principles are the driving force behind progress and innovation.

Learning Through Repetition

The brain learns through repetition and reinforcement. Each time we iterate, we reinforce certain neural pathways. As we adapt our strategies, we engage in cognitive flexibility – a hallmark of higher-level thinking. This process rewires the brain, optimising our approach and enhancing problem-solving skills.

Consider the evolution of the automobile. Continuous iteration and adaptation have transformed the industry from the Model T to modern electric vehicles. Companies like Tesla, led by Elon Musk, are known for their iterative approach – releasing software updates that enhance vehicle performance and features.

The Lean Start-up methodology emphasises iteration and adaptation. Eric Ries’ book “The Lean Startup” demonstrates how start-ups can minimise waste and maximise learning by frequently testing assumptions and adjusting strategies based on real-time feedback. This methodology has been widely adopted and has led to numerous start-up successes.

Innovation Through Iteration

Innovation doesn’t emerge fully formed; it results from incremental improvements. The concept of “failing fast” is rooted in iterative thinking. By quickly testing ideas and adapting based on feedback, we avoid sunk costs and optimise resources for what works.

The Path to Perfection

Iteration and adaptation form the path to perfection. Neurological evidence underscores the brain’s capacity for learning through repetition. Historical examples like the automobile industry and the success of the Lean Start-up methodology highlight the power of iterative thinking.

In the context of the “Get BIG or Go Home” principles, iteration and adaptation are pivotal for precision execution, embracing discomfort, and achieving audacious goals. By embracing these principles, we navigate challenges flexibly, continually refine our strategies, and ensure we’re on a trajectory of growth and success.

#ADDAZERO The Get BIG or Go Home Principles:Principle 4: Collaboration

Principle 4: Collaborate for Synergy

The power of collaboration is unrivaled. Principle four emphasises the importance of collaboration for achieving bigger and better outcomes. By working with diverse individuals who bring unique perspectives, skills, and ideas to the table, you harness the power of synergy. Collaborative efforts can lead to innovative solutions and a collective drive toward success far greater than any individual could achieve alone.

Collaboration leverages diverse expertise. The development of the Internet showcases this principle. Innovators across fields united to create a global network that transformed communication.

Amplifying Strengths Through Unity

Collaboration is more than working together; it’s about combining diverse strengths to achieve outcomes beyond individual capacities. Collaborative synergy occurs when the collective effort generates results greater than the sum of its parts.

Neuroscience of Collaboration

Mirror neurons, neural structures that fire both when we perform an action and when we observe someone else perform the same action, highlight the brain’s predisposition for collaboration. This neural response is the foundation for empathy, understanding, and effective communication – key elements of successful collaboration.

The partnership between Steve Jobs and Steve Wozniak exemplifies collaborative synergy. Jobs’ visionary ideas and Wozniak’s technical expertise resulted in ground-breaking innovations. Together, they co-founded Apple and revolutionised technology.

Furthermore, research from the Harvard Business Review emphasises the benefits of diverse collaboration. Diverse teams bring various perspectives and insights, leading to more innovative solutions. A study by Deloitte found that inclusive collaboration can improve team performance by up to 60%.

Cross-Disciplinary Collaboration

Innovation often emerges at the intersection of diverse fields. The collaboration between engineers and medical professionals resulted in the development of MRI technology. These cross-disciplinary partnerships harness unique expertise for transformative breakthroughs.

Collective Genius

Collaborative synergy taps into the brain’s neural wiring for empathy and understanding. Historical examples like the Apple founders and documented research underscore the value of diverse collaboration in generating innovative solutions.

When applied to the “Get BIG or Go Home” principles, collaborative synergy amplifies audacious goals, fuels precision execution, and enhances the ability to embrace discomfort. By embracing collaboration, we tap into the collective genius of diverse minds, harnessing their strengths to drive innovation and achieve remarkable success.

#ADDAZERO The Get BIG or Go Home Principles:Principle 5: Audacious Goals

Principle 5: Set Audacious Goals

Setting audacious goals is the fifth principle that drives the #ADDAZERO philosophy. When you aim for the stars, you push yourself to reach heights you might not have thought possible. You channel your energy and focus toward achieving remarkable outcomes by setting ambitious targets. Even if you fall short of your ultimate goal, you’re likely to achieve more than you would have with a conservative approach.

Set ambitious goals and meticulously plan their execution. Amazon’s Jeff Bezos envisioned becoming Earth’s most customer-centric company. This audacious goal fueled strategic execution that revolutionised e-commerce.

The Dance between Vision and Action

Audacious goals are ambitious objectives that push the boundaries of what’s considered attainable. Precision execution, on the other hand, involves meticulous planning and flawless implementation. These two principles together form a powerful duo that drives innovation and success.

Setting audacious goals triggers the brain’s reward centre. The anticipation of achieving a challenging goal releases dopamine, a neurotransmitter associated with motivation and pleasure. This dopamine surge encourages us to pursue our goals with vigour.

John F. Kennedy’s audacious goal of landing a man on the moon is a classic example. This goal inspired the Apollo program, which led to the historic Apollo 11 mission. The collaboration of NASA’s precision execution with the audacious goal resulted in a monumental achievement. And Edwin Locke’s Goal Setting Theory, backed by extensive research, emphasises that specific, challenging goals lead to higher performance. A study published in the American Journal of Lifestyle Medicine found that setting audacious health goals increased participants’ adherence to healthier behaviours.

Furthermore, the development of the iPhone by Apple exemplifies precision execution. Steve Jobs’ attention to detail and insistence on perfection resulted in a product that seamlessly integrated hardware and software, revolutionising communication and technology.

The Dance of Achievement

The dance between audacious goals and precision execution is a dance of achievement. Neuroscientific evidence, historical examples, and documented research highlight the synergy between setting ambitious objectives and executing them with precision.

When applied to the “Get BIG or Go Home” principles, audacious goals fuel thinking beyond limits, while precision execution ensures the journey is marked by iterative adaptation and collaboration. This dynamic duo propels us to new heights, transforming aspirations into tangible successes.

#ADDAZERO The Get BIG or Go Home Principles:Principle 6: Precision Execution

Principle 6: Execute with Precision

The final principle revolves around executing with precision. While big thinking is important, it must be backed by focused, well-executed actions. Details matter, and the smallest adjustments can significantly improve outcomes. Implementing your ideas precisely ensures that your efforts align with your vision, driving you closer to your desired results.

A Symphony of Excellence

Precision execution is the art of meticulous planning and flawless implementation. It involves attention to detail, adherence to standards, and a commitment to delivering excellence in every aspect of a project or endeavour.

Attention to detail is a cognitive process governed by the brain’s prefrontal cortex. This region is responsible for higher-order thinking, decision-making, and complex problem-solving. Precision execution stimulates this area, optimising cognitive functions.

NASA’s Apollo 11 moon landing is a prime example of precision execution. The meticulous planning, rigorous testing, and flawless implementation of each step led to a successful landing on the moon. The Mars rovers, known for their longevity and success, also demonstrate precision execution in space exploration.

In his book “Outliers,” Malcolm Gladwell famously popularised the idea that achieving mastery requires approximately 10,000 hours of practice. This concept underscores the significance of precision execution – the relentless pursuit of excellence through practice and refinement. Companies like Tesla and SpaceX, led by Elon Musk, prioritise precision in every aspect of their operations. This commitment to excellence results in ground-breaking products and advancements.

The Elegance of Excellence

Precision execution is an embodiment of excellence. Neuroscientific evidence, historical achievements, and documented principles all underscore the significance of meticulous planning and flawless implementation.

Applied within the context of the “Get BIG or Go Home” principles, precision execution ensures that audacious goals are achieved, iteration and adaptation occur seamlessly, and collaboration is optimised for synergy. This principle transforms vision into reality with the elegance of excellence, marking the difference between success and mediocrity.


The #ADDAZERO Get BIG or Go Home Principles™ are not just a set of guidelines; they are a transformative mindset that can reshape your thinking and redefine your outcomes. By thinking beyond limits, embracing discomfort, iterating, collaborating, setting audacious goals, and executing with precision, you position yourself to accelerate your growth and achieve lasting results.

So, are you ready to #ADDAZERO to your aspirations, your efforts, and your outcomes? Embrace the principles, adopt the mindset, and watch as you propel yourself toward a bigger and more rewarding future than you ever imagined.

CLICK HERE to get started!

We’ve made it our mission to eradicate unemployment in the UK.  By supporting business owners (just like you) to significantly and sustainably scale up their businesses. That collectively, we can create demand for more new roles, than there are those actively seeking employment. 

Key Metrics Every Startup Business Should Measure and How to Gather Data

Launching a startup is an exhilarating journey filled with dreams of growth and success. To navigate this path effectively, startup founders must rely on data-driven decision-making. Key metrics provide invaluable insights into the health and progress of your startup, helping you make informed choices, allocate resources wisely, and drive sustainable growth. Let’s delve into the essential metrics every startup should measure and explore how to gather this vital data.

  1. Customer Acquisition Cost (CAC)

Why Measure: CAC reveals how much it costs to acquire each new customer. This metric is crucial for evaluating the efficiency of your marketing and sales efforts.

How to Gather Data: Calculate the total costs spent on marketing and sales (including salaries, advertising, software, etc.) over a specific period and divide it by the number of customers acquired during that period.

  1. Customer Lifetime Value (CLTV)

Why Measure: CLTV estimates a customer’s total revenue throughout their relationship with your business. It helps you understand the long-term value of each customer.

How to Gather Data: Calculate the average purchase value per customer and multiply it by the average customer lifespan (when a customer remains engaged with your business).

  1. Monthly Recurring Revenue (MRR)

Why Measure: MRR provides a predictable and steady revenue stream, especially for subscription-based startups. It’s a fundamental metric for tracking revenue stability.

How to Gather Data: Sum up the recurring revenue from all active subscriptions or monthly contracts.

  1. Churn Rate

Why Measure: The churn rate measures the percentage of customers who stop using your product or service. It’s essential for understanding customer satisfaction and retention.

How to Gather Data: Divide the number of customers lost during a specific period by the number of customers at the beginning.

  1. Burn Rate

Why Measure: Burn rate calculates how quickly your startup spends its available funds. It helps determine your runway—the time until you run out of money.

How to Gather Data: Subtract monthly expenses from total monthly revenue to determine how much cash your startup is burning through.

  1. Conversion Rate

Why Measure: Conversion rate indicates the percentage of visitors who take a desired action, such as signing up or purchasing. It’s a critical metric for optimising your website or app.

How to Gather Data: Divide the number of conversions (desired actions) by the total number of visitors and multiply by 100 to get the conversion rate percentage.

  1. Viral Coefficient

Why Measure: For startups with viral potential, this metric quantifies the organic growth driven by existing users through referrals.

How to Gather Data: Track how many new users each existing user brings in. If each user brings in more than one new user, your startup has the potential for viral growth.

  1. Gross Margins

Why Measure: Gross margins indicate how efficiently your startup produces goods or delivers services. It’s crucial for understanding profitability.

How to Gather Data: Subtract the cost of goods sold (COGS) from total revenue, then divide by total revenue and multiply by 100 to get the gross margin percentage.

  1. Runway

Why Measure: Runway is how long your startup can operate before running out of funds. It helps you plan and secure additional funding if needed.

How to Gather Data: Divide the current cash reserves by the monthly burn rate to determine how many months your startup has until funds run out.

  1. Net Promoter Score (NPS)

Why Measure: NPS measures customer satisfaction and loyalty, indicating whether customers will likely refer your startup to others.

How to Gather Data: Send out surveys to customers asking how likely they are to recommend your product or service to others, typically on a scale of 0-10.

Data-Driven Success

Measuring these key metrics isn’t just a choice for startups—it’s necessary. These numbers clearly show your startup’s performance, allowing you to adjust strategies, allocate resources, and foster sustainable growth. In the age of information, data-driven insights are the compass that guides startups toward success. By gathering and analysing these metrics, you’ll be better equipped to make informed decisions, weather challenges, and lead your startup to the forefront of your industry. Remember, data isn’t just numbers; it’s the roadmap to realising your startup’s full potential.