We are frequently asked about the phrase “The ETHICAL coaching company” as to exactly what we are referring to as ethical. After all, surely every business operates ethically?
I’m not one idle gossip, but in my experience, people have a very different view on the term ethics, and I’ve certainly come across some business owners who by no means match our perception of the term ethical.
Whilst I know there are many kinds of coaching available, I’d like to share with you our thoughts on the term ethical. For me, that means understanding that as a coach, my role is to support you and your journey of development, and not simply expect you to purchase one of my programs, follow me and tell you all about what I’ve done in the hope that might work for you too!
I’ve had, (and continue to have) a number of coaches with whom I’ve worked throughout my own business development, and the ones I’ve valued the most, the ones I’ve benefitted from the most, are the ones who have worked WITH me, not me being in some way subservient to their superior wisdom!
My TrueNORTH, prides itself on having some award-winning programs of coaching, which we bespoke to aid the individual client, rather than expecting everyone to buy an off the shelf package and hope it fits! After all:
“One size fits nobody!