Interestingly enough, less than 10 years ago the concept of Business Coaching to everyone other than those working in the top end of PLC land was almost unheard of, and yet as more and more business owners come to realise the huge benefit having a coach (just like in EVERY professional sport) has on both personal and professional development, the more common place the role of a Business Coach has become.
It’s interesting though. There have been a number of times when I’ve been invited to networking events when people learn I’m a Business Coach and declare “I’ve already got a coach!” as if I’m about to pounce on them and pester them for business! (When nothing could be further from the truth). You’ll notice I’ve already stated, “When I’m invited…” not “When I go…” as these days the only time you tend to find me at networking events, is when the event organiser has invited me to present our #ADDAZERO Business Challenge keynote to the business owner audience! I’m not there to ‘tout’ for business and CERTAINLY have no intent of suggesting to anyone to ‘ditch your coach and come and join me!’. That’s simply NOT how we work. The fact is, if you already have a coach, that’s GREAT. Then you already understand the immense power and impact having an impartial view point, an independent guide can have both on you and your business. I’m really pleased (and open) about the coaches and mentor I have within my life, and more than happy to talk and share the experience I’ve had (and having) as a result.
But, just like in the very top international level of sports (that’s where you want your business to get to right? The very TOP, PREMIERSHIP level?) not one sportsperson has ONE coach. Let’s take motor racing for a moment; Lewis Hamilton doesn’t have ONE coach! He has a number of coaches concentrating on each area of his life (both work and personal) to help him manage each aspect of his life to be the very best version of himself he can be. Aside from his driving coach, he’ll also have a fitness coach, a psychologist, a nutritionist, a financial coach most probably a marketing/brand/PR coach as well. There is an entire team of people working in the background to support Lewis to be the very best he can be in each and every aspect of his life.
I’m THRILLED you already have a coach. That makes you more like me, because like you, I have a number of people that coach/mentor me also! It also means your more open to being coached, and that makes helping you SCALE your business easier to begin with. I’m CERTAINLY not looking to cross anyone off the list. Quite the opposite, last year alone I referred a number of my existing clients TOO other coaches with whom I knew they would get great benefit from working with, IF and WHEN there is a need/requirement to review and amend various aspects of you and your life to become the very best version of you that you can be. Trust me, I’m NOT a fitness coach. Nor can I advise you on nutrition, or your personal Brand Management. I have a very specific niche to which I work well, and that is working with Owner Managers (or Managing Directors with autonomy to make all the day to day decisions within the business) to move from a GROWTH model to a SCALE model.